Membresía la Tenada by Valduero is an elite wine club in Ribera del Duero, Spain, that boasts an impressive roster of members, including Cristiano Ronaldo, actress Glenn Close, and ex-Dire Straits frontman Mark Knopfler.
The club, often regarded as the world’s most exclusive single-winery membership, has also attracted award-winning director Asghar Farhadi and novelist Ken Follett, along with renowned chefs and cultural figures. Despite its exclusivity, the club has grown steadily from just 10 members at its inception in 2004 to around 300 today, expanding primarily through word of mouth rather than aggressive marketing.
Exclusive Membership, Personalized Perks, and Prestigious Wine Experiences at Valduero Winery
Unlike many American wineries that offer extravagant VIP benefits, Valduero is one of the few European vineyards providing similar high-end privileges. Members enjoy 20 complimentary dinners for up to 20 guests at the winery’s private restaurant, personal tours, and exclusive tastings with the proprietors.
The experience is carefully curated to emphasize not just the quality of the wine but also the heritage and tradition behind it. This high level of service and personalization has helped Valduero establish itself as a premier boutique winery, appealing to both wine connoisseurs and celebrities alike.
Membresía la Tenada by Valduero Offers Exclusive Wine Club Experience for Celebrities and ConnoisseursTo join this prestigious club, one must purchase a barrel of Valduero’s finest wines, including their renowned Tempranillos and red blends, which are aged for up to eight years. Membership fees range from $7,200 to $20,000, depending on the selection.
Once the wine is ready, members receive 300 bottles—either standard-sized or in custom formats—complete with personalized labels. This bespoke approach to winemaking and packaging adds to the exclusivity of the experience, ensuring that each member feels a deep connection to their wine.
A Legacy of Excellence, Tradition, and Exclusive Wine Experiences at Valduero Winery
The winery is co-owned by sisters Carolina and Yolanda García Viadero, who emphasize that the club is not merely about wealth but about delivering exceptional quality. Visitors are treated to a guided journey through an underground maze of wine caves, home to 3,500 oak barrels.
New members take part in a unique tradition—signing the top of their barrel, which is then adorned with a brass plaque bearing their name and displayed on the wall. This ceremonial touch underscores the winery’s dedication to making each member feel like an integral part of the Valduero legacy.
Beyond the wine, the club offers an exceptional gastronomic experience. The restaurant, La Tenada, is named after a traditional Spanish sheepcote and serves regional delicacies, such as free-range lamb, expertly paired with Valduero’s acclaimed wines.
For those unable to visit the vineyard, the winery arranges intimate dinners for up to five guests at top Madrid restaurants like Charrúa and Tatel.
However, the true highlight remains the wine itself, as expressed by members like Glenn Close, who compared the aging process of Valduero’s wines to the endurance of great art. Nobel Prize-winning author Mario Vargas Llosa echoed this sentiment, calling membership an honor and recognizing Valduero’s role in preserving the grand tradition of winemaking.
