Michael David Winery has distinguished itself as an innovative and bold presence in the wine industry under the leadership of Melissa Phillips Stroud, Vice President of Sales and Marketing. A 6th-generation representative of the family business, Stroud brings both heritage and a modern vision to her role, striving to make wine approachable and exciting for consumers.
She has embraced her family’s rich winemaking tradition while pushing boundaries to set new standards for relevance and creativity in the evolving market.
Stroud’s journey in the wine industry began with her deep connection to the land and winemaking, nurtured from childhood. Her education at Cal Poly, where she studied Agricultural Business and Wine and Viticulture, combined with hands-on experience in various industry roles, provided her with a solid foundation.
Her 17-year tenure at Michael David Winery has been marked by her dedication to growth and excellence, further supported by advanced studies in the wine business. Stroud credits her diverse experiences—from vineyard work to retail and strategic planning—for shaping her career and fueling her commitment to the winery’s future success.
The winery’s strong identity is rooted in its family legacy, beginning in the 1860s when Stroud’s ancestors settled in Lodi. Over generations, they established a farming tradition that evolved into the Michael David Winery, officially founded in 1984 by Michael Phillips.
Known for its creativity and risk-taking, the winery has embraced innovative techniques and bold marketing strategies to craft wines that appeal to diverse palates while staying true to its roots. This fusion of heritage and innovation has solidified its reputation in the competitive wine market.
Sustainability is a cornerstone of Michael David Winery’s philosophy, evident in its adherence to the Lodi Rules program. The winery’s practices include natural pest control, water conservation, and prioritizing worker welfare, reflecting its commitment to environmental and social responsibility.
This holistic approach ensures that winemaking in Lodi remains viable for future generations while creating value for the community. The winery’s impact extends beyond its products, with significant contributions to local nonprofits and the employment of dedicated individuals.
Michael David Winery’s diverse wine portfolio exemplifies its innovative spirit and broad consumer appeal. Flagship brands like Freakshow and newer lines like Misfits & Mavens cater to various preferences, from bold, fruit-forward wines to lighter, approachable options.
The company’s focus on creative branding, such as updating Freakshow’s packaging, underscores its commitment to staying fresh and relevant. As Stroud looks to the future, her vision for Michael David Winery emphasizes continued innovation, quality, and a deep connection to the company’s heritage, ensuring its legacy thrives for generations to come.