The “Back to the North” initiative promotes visits to struggling small businesses in northern Israel, many of which are at risk of permanent closure. After over a year of challenges, the campaign is designed to boost local tourism and economic activity. Despite rainy weekends, visitors have begun returning, especially to culinary attractions, offering hope for the region’s recovery.
Lueria Winery Reopens Its Visitor Center After Long Hiatus
A standout destination in this revival is Lueria Winery, located in the Dalton Industrial Zone. After being closed for 14 months, its visitor center has reopened, offering guests an enhanced experience. This reopening symbolizes a return to normalcy for the family-owned winery, which managed to sustain operations despite difficult circumstances. Visitors are urged to experience this charming venue soon.
Lueria Winery owes its success to Yosef Saida’s expertly cultivated vineyards. Located in the Upper Galilee, these vineyards benefit from basalt soils, terra rossa, a unique climate, and organic fertilization. Originally used for fruit production, the land was transformed to grow premium grapes. Today, it supplies not only Lueria but also other wineries with high-quality grapes.
Overcoming Challenges to Keep Production and Distribution Going
During its closure, Lueria Winery adapted by maintaining production and distribution as an “evacuated winery.” This resilience provided a lifeline, but the reopening of the visitor center marks a new chapter. The winery now looks forward to welcoming tourists and locals, contributing to the economic recovery of the region and boosting its cultural appeal.
Visitors to Lueria Winery can enjoy an exceptional range of wines. Highlights include the Lueria Syrah 2022, aged in oak barrels, and a unique rosé blend of Sangiovese, Barbera, and Pinot Grigio. Additional offerings like unoaked Chardonnay, Barbera, Malbec, and Roussanne 2023 showcase the winery’s dedication to quality and innovation in winemaking.