Warning: Use of undefined constant ddsg_language - assumed 'ddsg_language' (this will throw an Error in a future version of PHP) in /nfs/c10/h14/mnt/149546/domains/grapethinking.com/html/wp-content/plugins/sitemap-generator/sitemap-generator.php on line 44
social on Grape Thinking

Posts Tagged ‘social’

The magic is in the juice

Wednesday, June 11th, 2008

When I started working in the in the summer of 2007 I knew a few things wine. First it was exponentially better to drink than the Natural Light my contemporaries were imbibing at the time. It provides a great way to meet women and convince them you’re more sophisticated than you actually are. And finally there was something I desired to learn wine culturally, historically and socially; anyone can order a martini and look good doing so but in the of wine you are constantly finding out new and interesting things. Yet for all the knowledge I thought I had gathered nothing was more humbling than going to work in a wine store, where the people above you spent most of their lives buying, selling and learning wine. From my time with them I’ve learned a lot spotting good wines.

First of all, labels mean absolutely nothing, so when you go to buy wine don’t even look at the front ignore it, there is more useful information on the back like a good importer. In this era of opulence and visually stimulated purchasing, Louis Vutton and Cadillac, take a more refined and dare I say classier approach. I am reminded of the Tommy Boy with the late great Chris Farley. Tommy is selling Callahan Break Pads; one of his retailers says there isn’t a guarantee on Callahan’s box. Tommy says you can put a guarantee on shit and its still shit, same thing with wine – creative picture means the spent all the money on a and not the . Like a guarantee vs. the actual product. There can and often will be a cute picture on the bottle but the , more times than not, is still absolute Swill (a colloquialism used to describe wine not worth ). (more…)

Tags: , , , , , , , , , , , , , , , , , , ,
Posted in Industry, Thoughts, Wine | 10 Comments »

Cycling Triple Crown

Wednesday, June 4th, 2008

The first leg of the Commerce Bank triple crown of cycling (Lehigh Valley Classic) was today in Allentown, Pa so I took the afternoon off to go check it out. I had never been to a cycling race before and wasn’t expecting much, but it was surprisingly entertaining. Some of the best cyclists in the were there, many of which cycle the Tour de France. It is a very type of because you only see them come by every 15-20 minutes or so (10 eight mile laps through the city), and then chat it up with your and family while waiting for the next pass. It was great to watch the cyclists push it out, their fitness was amazing. Very enjoyable event, and when it came down to the wire, the crowd started going nuts and the commentators were going absolutely bonkers.


Tags: , , , , , ,
Posted in Lifestyle, News | No Comments »

5 Easy Steps To Creating A Facebook Ad

Monday, March 31st, 2008

So you are ready to start on ?… Great! This simple should help you to get your ad set-up in less than 15 minutes.

4 Steps

Step 1 – What are you promoting? – Login to Facebook, then go to the Create Ad page and enter the url you want your traffic to go to. (For our clients, we customize a landing page for each ad in an effort to better convert the traffic). (more…)

Tags: , , , , ,
Posted in Business, Marketing, Millennials | 25 Comments »

Cultural Democracy

Monday, July 23rd, 2007

youtube.jpgcooperandersonb.jpgDon’t forget to tune into the You Tube debate tonight, the partnership has been done between You Tube and CNN and is going to be history in the making. Participants from around the country have filmed 30 second questions and posted them on You Tube. In turn, Anderson Cooper of CNN is mediating the questions, which will be posed to the Democratic candidates.

This is partisanship and like we’ve never seen it before since the days of Athenian democracy. The top-down model is falling away, and suddenly the average person can broadcast a message from his webcam straight to Hillary Clinton and receive an answer on CNN before a audience. Hallelujah, the democratization of mass media is underway.

As mentioned this weekend, this trend is extending to , as this year for the first time, the World Cup of will coincide with the World Cup Rugby as the wines of Rugby playing nations are pitted against each other in a taste-off between countries. Gary V. may do his bit to answer e-mail individually and factor in viewer requests to his show, but the beginning of a more two way communication medium is yet to emerge in the industry. As I’ve been saying, we perhaps need to see more of this in the food world. Jamie Oliver and the rest have done wonders for celebrity cooking, but has it gotten people at home cooking more, or does it just have people watching.

The key to the success of any movement is to motivate people into action. We’re already seeing this with Is My Blog Burning, but perhaps its times to step it up a little and provide an arena in which such competitions can be seen in multi-media, with more frequency. I figure that if we can get citizens involved in politics, it’d be ludicrous not to motivate people to become actively involved in something perhaps more socially rewarding and enjoyable, like entertaining and fine dining!

Tags: , , , , , ,
Posted in Culture, Events, Lifestyle | 1 Comment »


Sunday, November 5th, 2006

In light of the recent hoo-hah celebrity adoptions, it’s rather baffling to try sort out who rent bleachersis right. There have been enough blogs on this subject, so I will decline to comment on my position. As an African, all I can say is that it is rather warming to see such positive attention being paid to Africa. People in the Western and media are really driving positive changes and in the words of Bono ‘how wonderful it is to be the generation that can make a difference.’ From the Gap (Red) campaign, to the Mastercard Aids campaign, Aldo shoes Aids awareness and so many other instances of branded philanthropy, it is an inspiration to see so many companies waking up to the necessity of branded philanthropy.

Even the symbol of the continent of Africa has become somewhat reified in today’s media and is right up there in the realm of Cher and Mickey Mouse. Despite what all the cynics may say about celebrity involvement, I think that it is our duty to suspend our scepticism, lest we deter such influential people from bestowing their support on an entire continent in need. I think that passing proceeds along from products that Westerners buy every day is an excellent way of allowing people to contribute without requiring them to make too great a change from their lifestyle. In the words or the Red campaign

‘You make choices every day, from the clothes you wear to the music you play. Now making a choice means making a difference.’

So many young people feel frustrated at not being able to help the world, and I think that charities have the responsibility to make contribution easier than actually having to go out and join the Peace Corps.

Here are a few great ways to make a difference:

Tags: , , , ,
Posted in Culture, Family, Lifestyle, Love, News, Passion, Travel, Wine | No Comments »