ClapBack Shakes Up Wine Culture With Bold Flavors, Viral Branding, and Gen Z Appeal

ClapBack, a dynamic women-owned wine brand by parent company Aiko Brands, is making waves in the beverage industry with its bold and unapologetic approach. Officially launching in major retailers like Kroger, Total Wine & More, Liquor Depot, Specs, and HomeBuys, the brand has already sold over 150,000 cases. With an accessible suggested retail price of $11.99, ClapBack appeals to a younger, vibrant demographic looking for wine that’s as expressive and intense as their lifestyle.

Flavor-Forward Wines Designed for Bold Moments and the Next Generation of Drinkers

At the heart of ClapBack’s appeal is its high-impact flavor profile and branding. Each of its products comes with an 18% ABV and names as playful as their taste, such as Slept on Strawberry, Pushin’ Peach, @ Me Apple, Where’d My Mango, and Blue Rizzler. These wines are not just drinks but statements, available in striking 1L bottles and 375ML cans. Built for versatility and vibe, they are perfect for a wide range of social settings—from pre-games to pool parties.

ClapBack was created with Gen Z and modern wine lovers in mind. Its branding reflects a digital-savvy, socially engaged audience who wants more than just traditional wine experiences. “We created ClapBack to speak directly to the next wave of wine lovers. Those who want their wine as bold as they are,” explains Irina Kogan, Founder and CEO of Aiko Brands. The brand’s fast-growing retail presence reflects a strong market demand for this rebellious yet fun take on wine.

Expanding Horizons with New Flavors, Collaborations, and a Bold Vision for Wine

Looking ahead, ClapBack shows no signs of slowing down. The brand has teased the launch of new fruit-forward options like Pick Me Pineapple and hinted at exciting collaborations. With seasonal releases on the horizon, ClapBack continues to evolve and expand its footprint, keeping its offerings fresh, daring, and aligned with what its fans crave most—variety and boldness.

ClapBack is doing more than selling wine; it’s redefining what wine can be for the next generation. By marrying premium flavor, strong alcohol content, and culturally resonant branding, ClapBack is setting a new standard for ready-to-drink wines. It offers a fun, fearless alternative to traditional wine culture—an invitation to celebrate authenticity, bold choices, and unforgettable moments.