Dolly Parton, the iconic country singer, has launched a new addition to her Dolly Wines brand, a Pinot Noir, just in time for Valentine’s Day. At 79, Dolly is introducing this red wine after a long-standing aversion to the color red, which she once associated with betrayal, stemming from the infamous song Jolene. In a video shared on Facebook, she humorously explained how the color red reminded her of the woman who tried to steal her husband, but now, her new wine has changed her feelings about the hue.
Red Wine with a Personal Connection
The release of Dolly’s Pinot Noir coincides with the anniversary of her hit song Jolene, which was released as a single in October 1973. In the song, Dolly sings about a beautiful redhead named Jolene who threatens her relationship with her husband. This connection between the song and her new red wine adds a layer of personal meaning to the launch, reflecting a moment of transformation for the country star, as she embraces the color red again through the wine.
Dolly Parton Releases Pinot Noir, Embracing Red After Jolene’s BetrayalThe marketing behind Dolly’s new wine is as vibrant as its backstory. The Pinot Noir bottle is wrapped in blue with butterfly designs, and the wine’s release is being celebrated with announcement videos on her social media platforms. Ming Alterman, marketing director of Accolade Wines, praised the wine for its exceptional quality and the close collaboration with Parton Family Cellars. The wine is crafted to be shared with loved ones, emphasizing life’s meaningful moments.
A Perfect Addition to Dolly Wines
Dolly Wines already boasts a diverse selection of wines, including Chardonnay, Rosé, and Prosecco. The Pinot Noir is described as silky and fresh, with red fruit notes and a hint of vanilla. It is recommended to be paired with a turkey holiday meal or a cheese plate, making it a versatile choice for various occasions. The wine is now available in retailers like Kroger, Total Wine & More, and Publix, with a suggested retail price of $14.99.
Dolly’s Pinot Noir offers an accessible and high-quality option for her fans, combining her love for celebrating moments with a product that reflects her unique journey. This new release highlights Dolly’s passion for quality craftsmanship and her connection with her audience, creating a memorable product that people can enjoy during life’s special occasions.
