Many farmers plant a crop one year, and leave the land fallow the next with a crop like lentils to re-nitrogenate the soil. Wineries can’t afford off years – and its in their interests to keep the soil fertile because vines start producing their best grapes the older they get and need to be harvested every year. Generally once a good set of vines is laid down the safety of the soil is guaranteed.

Many farmers get criticised for over-irrigating, however wine is not a culprit of this – as with new sub-terranean drip-feed systems its able to preserve water tables.

Spiritual meccas is an interesting point… in Tuscany they have holidays to wineries where you can learn to cook… but there’s no reason that wineries can’t double up as bed and breakfast joints and have yoga retreats. Ultimately wine ties in well with a crunchy granola kind of lifestyle…

Wine is not a mono-schematic product offering – and generally wines encompass the essence of a region, a family history, a story and a group of people invovled within all or some of those things… wineries can diversify their brand offering to become venues for summer music-festivals, winter retreats, young-persons culinary weekends and spiritual retreats.

In South Africa, spends a summer working on the wineries – and in Europe, backpackers are drawn to wineries to pick grapes for free in a trade-off for free accomodation, wine and food in the evenings. Certain tight-fisted California winemakers are all to content to nip over the border pre-harvest and pick up some youg mexicans in Tijuana and pay them nothing before depositing them back in their own country once services have been rendered. However – there is a major missed opportunity here… whilst Diesel may not want consumers seeing how their jeans are made; if you actually involve the public in the process of making wine you’re likely to make them more interested in it rather than less so – unlike programs like Meet your Meat which make people less interested in beef by showing how its made.

Som groups of political die-hards forge a life-long love for politics by giving up a summer to work for the Obama campaign; or become pamphleteers for Ron Paul or what have you. Methinks many a young traveller in the US would be willing to give a summer to work on a winery – and through that process become a lifelong brand advocate and young millenial wine diplomat.

Many farmers plant a crop one year, and leave the land fallow the next with a crop like lentils to re-nitrogenate the soil. Wineries can’t afford off years – and its in their interests to keep the soil fertile because vines start producing their best grapes the older they get and need to be harvested every year. Generally once a good set of vines is laid down the safety of the soil is guaranteed.

Many farmers get criticised for over-irrigating, however wine is not a culprit of this – as with new sub-terranean drip-feed systems its able to preserve water tables.

Spiritual meccas is an interesting point… in Tuscany they have holidays to wineries where you can learn to cook… but there’s no reason that wineries can’t double up as bed and breakfast joints and have yoga retreats. Ultimately wine ties in well with a crunchy granola kind of lifestyle…

Wine is not a mono-schematic product offering – and generally wines encompass the essence of a region, a family history, a story and a group of people invovled within all or some of those things… wineries can diversify their brand offering to become venues for summer music-festivals, winter retreats, young-persons culinary weekends and spiritual retreats.

In South Africa, spends a summer working on the wineries – and in Europe, backpackers are drawn to wineries to pick grapes for free in a trade-off for free accomodation, wine and food in the evenings. Certain tight-fisted California winemakers are all to content to nip over the border pre-harvest and pick up some youg mexicans in Tijuana and pay them nothing before depositing them back in their own country once services have been rendered. However – there is a major missed opportunity here… whilst Diesel may not want consumers seeing how their jeans are made; if you actually involve the public in the process of making wine you’re likely to make them more interested in it rather than less so – unlike programs like Meet your Meat which make people less interested in beef by showing how its made.

Som groups of political die-hards forge a life-long love for politics by giving up a summer to work for the Obama campaign; or become pamphleteers for Ron Paul or what have you. Methinks many a young traveller in the US would be willing to give a summer to work on a winery – and through that process become a lifelong brand advocate and young millenial wine diplomat.