Wine 2.0

Last month, MySpace launched their UK website, and though their user registrations may be on the decrease, there is not doubt that they are the most influential Web 2.0 community in the world. To our young generation, one sees the limitless potential of communities fused with huge threat for saturation, as businesses scramble to try and find if they can benefit off of the prevalence of MySpace.The way MySpace has used music to link and promote new bands is rather visionary. Music in the 90’s became so commercial, and one couldn’t help but feel that large corporations were losing touch with the everyday consumer. However, now MySpace offers a forum and fan base to Indie Bands, and freedom of expression combined with creative license is thriving as bands are able to connect with their listeners in a personal and meaningful way that was never before possible on such a global scale.In regard to mass production and decrease in quality, one can see a similar trend in wine. Suddenly all Cabs have to be ‘BIG REDS’ and everyone wants high alcohol, and as soon as one tries to peddle a cab more aligned to the herbaceous Medoc style, wine buyers shy away.Wine, like friendship or music is about finding unity in diversity and multiplicity. We don’t want our to be the same as everyone else, nor do we listen to music that is repetitive and unsurprising, so why should we expect anything less of our wines?Wine is often the social liquid that can unify a gathering of in a great setting with excellent music in the background. Just as MySpace allows fans to include their favorite music in their group, as well as allowing bands to have direct contact with their , there is a definite gap in the market that would allow vineyards to have their own profiles, which users would be able to affiliate with. Just as MySpace allows bands to maintain blogs and post news, so too could this new community allow winemakers to connect with the greater public, receive feedback, post information on tastings and even have video blogs where they show the certain vintages being blended, tasted, crushed, bottled, labeled and released.In such a way, one would be able to support the diversity in wine and save it from becoming a homogenous, unidentifiable, mass produced commodity. Is there any company or organization creative enough or bold enough to take on this task?

I think there is…

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