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  • The Grape - getting it right. Restaurant 2.0

    The Grape

    Jake and Greg were at The Grape this last weekend, and over the past year or so in our brainstorms The Grape has come up time and again as a place that just gets it. Take for example their wine list and wine food recommendations - which is perhaps the first time I’ve ever seen a wine list that makes sense.

    We know how different Shiraz can show, that Sauvignon Blanc rarely has the same face region to region and that Pinot Grigio doesn’t always go well with food - and a restaurant/ bar does its clientèle no favors by just dividing wine into Red and White, or they divide it into countries - and the emerging trend is to divide it into varietals.

    The Grape does something unheard of to date: they divide their wine into taste. More than that they then give you a taste profile match on their menu, dish by dish. I have probably sampled less than a thousand wines in my life - and I certainly don’t remember all the names because I’m no Michael Broadbent. When I’m looking at a wine, I want to know its taste flavor profile - and if I’m paying $20 a bottle, I’ll be pretty ticked if its not what I want. This kind of a menu system is helpful to anyone… I know because when I’m out to dinner with friends they always ask me to help pick the wine: but The Grape allows people to choose the wine for themselves. What I further like about The Grape is that its more than a restaurant - because their venues are usually really good places to just hang out. It’s a destination brand - allowing dining, entertainment, exploration and with their innovative wine list: education. It’s really refreshing to see a mainstream brand that has begun to take its customer’s taste seriously.

    allows you to design your own tasting flight of three or more wines from our One through Eight Grape classifications and from our Nine and Ten Grape specials. Choose from all wines with a “Grape Bunch” designation in our wine menu to create your unique tasting flight, served in our special glasses for your ultimate tasting experience. At The Grape, Your Taste is All that Counts.”

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    The New Summer 2007 Menu

    GOURMET APPETIZERS

    Southwestern Corn & Crab Chowder

    A savory cream-based chowder made with lump blue crab meat, corn, andouille sausage and a touch of Cajun seasonings (Changes seasonally)

    Wine pairing: two through four and nine grapes

    Shrimp Rémoulade
    Jumbo Gulf shrimp on a bed of Romaine with Creole rémoulade, caperberries, lemon wedge and fresh baked breads
    Wine pairing: one through three, eight and nine grapes

    Smoked Salmon
    Smoked salmon with baguette toast, feta cream cheese, capers, onions and special horseradish sauce
    Wine pairing: one through three, eight and nine grapes

    Pâté
    Country pâté du jour with pickles, caperberries, olives, special sauce and baguette
    Wine pairing: four through six, eight and ten grapes

    Antipasto
    Prosciutto, Genoa, olive oil, provolone, and fresh buffalo mozzarella with olives, caperberries and Italian bread

    Wine pairing: one through five and eight grapes

    Roma Tomato Bruschetta
    Tomato, garlic, balsamic vinegar, olive oil and fresh mozzarella
    Wine pairing: all grapes

    Warm Feta Marinara

    Feta cream served with zesty marinara sauce and herbed crostini

    Wine pairing: four, five and ten grapes

    Grape Porto
    Roasted Portobello stuffed with crab meat, parmesan/fontina cream cheese, garlic, chives and bread crumbs
    Wine pairing: one through four grapes

    SPECIALTY SPREADS
    Specialty spreads are accompanied by a selection of fresh baked breads

    Roma Tomato & Fresh Mozzarella
    Marinated in herbed olive oil and balsamic vinegar
    Wine pairing: all grapes

    Spinach & Applewood Smoked Bacon
    Wine pairing: two through six and ten grapes

    Roasted Red Pepper Hummus
    House-made hummus flavored with roasted red peppers, served with Italian tomato salsa, garlic oil and paprika
    Wine pairing: one, two and four grapes

    Imported Olives & Olive Tapenade
    Wine pairing: all grapes

    Combo Spreads
    Half portions of each spread at half price (minimum two per order)

     

    GOURMET CHEESES
    Cheeses are sold by the ounce and are served with a selection of fresh baked breads, imported crackers and grapes

    Saint André
    Imported French triple cream—rich, elegant and delicious
    Wine pairing: three, seven, eight and nine grapes

    Caciotta al Tartufo (kah-CHOH-tuh ahl tar-TOO-foh)
    A must-try: soft sheep’s milk cheese imported from Italy loaded with rare, shaved black truffles
    Wine pairing: two through five and nine grapes

    Stilton
    The king from across the pond—excellent with baguette and wafers
    Wine pairing: four through six and ten grapes

    Pecorino Toscano (peh-koh-REE-noh toh-SKAH-noh)
    A richly flavored, complex cheese from Italy with a nutty caramel finish
    Wine pairing: four through six, eight and ten grapes

    McCall’s Shamrock Cheddar
    Sharp and enticing aged Irish cheddar
    Wine pairing: two through six, nine and ten grapes

    Cheese du Jour
    Ask your server about today’s specially selected cheese
    Wine pairing: Ask your server for recommendations

     

    PITA PISAS
    What’s a Pisa?! A Grape original: fresh ingredients served atop a light pita crust

    Mediterranean Grilled Veggie
    Fresh grilled green and yellow zucchini, grilled eggplant and red onion, roasted red pepper sauce and goat cheese, finished with a balsamic reduction
    Wine pairing: one, two, four and five grapes

    Atlantic Smoked Salmon
    Smoked salmon, marinated European cucumber and red onion, arugula and feta cream spread, drizzled with a miso aïoli
    Wine pairing: one through four, eight and nine grapes

    Capri
    Fresh Roma tomato, balsamic marinated onion, fresh mozzarella, basil and a hint of seasoned oil
    Wine pairing: all grapes

    Cambozola, Prosciutto & Fig
    Creamy Cambozola (triple-cream blue cheese) and prosciutto with rich fig spread
    Wine pairing: two through six and eight grapes

     

    MEDITERRANEAN QUESADILLAS

    Black Forest Ham & Mozzarella

    Sliced ham, fresh mozzarella, tomatoes and arugula pesto, served with mixed greens

    Wine pairing: two through four grapes

    Roasted Beef Tenderloin
    Beef tenderloin, cheddar cheese and caramelized onion, served with a horseradish cream sauce
    Wine pairing: four, five, six and ten grapes

    Chicken
    Chicken, feta, sun dried tomato pesto and provolone, served with a sun-dried tomato aïoli
    Wine pairing: three through six grapes

    Tuscan
    Roma tomato, oregano, basil, roasted garlic, mushroom, spinach, fontina and Chèvre, served with marinara sauce
    Wine pairing: all grapes

     

    GRAPE BISTRO

    Brie en Croûte

    Brie baked in a puff pastry crust with stone fruit chutney and a cabernet syrup, served with a petite arugula salad tossed in a fresh lemon vinaigrette

    Wine pairing: one, two, four and eight grapes

    Summer Vegetable Quiche

    Green and yellow zucchini, oven-dried tomatoes, spinach, and Parmesan cheese baked into a savory pie, served with mixed greens tossed in a balsamic vinaigrette (Changes seasonally)

    Wine pairing: two through four, eight and nine grapes

    Chicken & Portobello Quiche
    Grilled chicken, roasted Portobello mushroom, Bermuda onion and cheddar cheese baked to golden perfection, served with mixed greens tossed in a balsamic vinaigrette (Changes seasonally)

    Wine pairing: three through five grapes

    The Grape Crêpe
    Our delicious chive crêpe filled with duck confit, dried cherries, mushrooms, spinach and goat cheese, drizzled with a dried cherry reduction. Changes seasonally

    Wine pairing: four through six and ten grapes

     

    SALADS

    Salads are accompanied by a selection of fresh baked breads

    Shrimp & Crab Louis Salad
    Mixed greens tossed in balsamic vinaigrette with cucumber, tomato and lemon wedge, topped with a generous serving of shrimp and crab dressed in our regal Louis dressing
    Wine pairing: one, two, four and eight grapes

    Tenderloin Steak Salad
    Sliced tenderloin served on Romaine with red onion, Roma tomato, blue cheese and our house-made Greek vinaigrette
    Wine pairing: four, five, six and ten grapes

    Asian Grilled Chicken Salad
    Sweet chili and soy marinated chicken, julienned carrots, cucumbers, red onions and mandarin oranges served on a bed of mixed greens with a miso ginger vinaigrette
    Wine pairing: one, two, four and eight grapes

    Caesar Salad
    Romaine, croutons and shaved Parmesan
    Wine pairing: one through three and nine grapes

    Greek Salad
    Romaine, tomato, onion, olives, peppers, feta and croutons, served with our house-made Greek vinaigrette
    Wine pairing: one through four grapes

    Caesar or Greek Add grilled shrimp or grilled chicken breast

     

    ENTREES
    Sandwiches are served with our Roma tomato and fresh mozzarella salad

    Roast Beef Panino
    House sliced roast beef, Swiss cheese, oven roasted mushrooms and balsamic marinated onions on sourdough bread with a horseradish cream sauce
    Wine pairing: four through six and ten grapes

    Grape Club
    Grilled chicken breast, applewood smoked bacon, lettuce, tomato and special sauce on a fresh baked roll
    Wine pairing: three through five, nine and ten grapes

    Steak Sandwich
    Encrusted beef tenderloin prepared medium rare, served with caramelized onions and blue cheese sauce on a grilled roll
    Wine pairing: four, five, six and ten grapes

    Muffaletta
    A New Orleans favorite—Italian meats and cheeses served on ciabatta with a Crescent City olive salad
    Wine pairing: four, five, six and eight grapes

    Grape Mini Crab Cakes
    Five generous dabs of crab baked to perfection, served with Creole aïoli and baby spinach tossed in a light vinaigrette
    Wine pairing: one through four, eight and nine grapes

    Grape Chops

    New Zealand rack of lamb chops roasted with special seasonings, served with a mint, black cherry and port reduction and fresh rosemary (three chops). Famished? Try five Grape Chops!

    Wine pairing: four, five, six and ten grapes

     

    DELECTABLE SWEETS

    Vanilla Crème Brûlée Cheesecake
    The Grape’s take on crème brûlée: Vanilla bean infused cheesecake atop a cookie crust, covered with a delectable crème brûlée frosting and served with whipped cream and fresh berries

    American Pie
    Rich, buttery, almond-flavored crust layered with fresh sliced apples and drizzled with caramel sauce, served warm with vanilla bean gelato

    Fresh Seasonal Berries
    Fresh berries with vanilla whipped cream and wafers

    The Grape Chocolate Factory

    Sensual Chocolate Fondue
    Savor our Sensual Chocolate fondue for two or for four

    The Grape’s sensational chocolate fondue made with a delicious blend of French and Belgian chocolates, served with strawberries, bananas, pineapple and grapes and our house-made peanut butter blonde brownies, angel food cake, coconut macaroons and s’mores

    Add a 2.5-ounce glass of each of our sparkling Italian dessert wines, Brachetto and Moscato

    Le Chocolat
    A work of art for the eyes and palate: Rich chocolate ganache fading into a light chocolate sponge cake, topped with roasted hazelnuts and a dark chocolate leaf and drizzled with raspberry sauce

    Chocolate Cream Cheese Brownie
    Our West Coast chocolate and cream cheese brownie drizzled with caramel sauce, served warm and topped with a scoop of vanilla bean gelato

    Taste of Italia

    Vanilla Bean Gelato
    An all-time favorite from Italy, served with sweet wafers

    Gelato du Jour
    Ask your server about our seasonal gelato selection, served with sweet wafers

    Wine pairings for all desserts: seven and eight grapes. Ask for your server for recommendations

     

    BEVERAGES

    The Grape Mimosa

    Something fun and sexy ~ Our very own De Venoge Cordon Bleu Champagne and fruit juice

    Iced tea

    French-pressed coffee (regular or decaffeinated)

    Hot Tea

    Citron Green
    Japanese Bancha with gentle, pleasing notes of citrus and aromatic orange flowers

    Chocolate Mint
    A wonderful treat of chocolate-infused tea combined with lively peppermint leaves

    Earl Grey Supreme
    A careful blend of five teas balanced by the fragrant citrus of Bergamot, delicious with milk and sugar

    Seasonal Tea
    Ask your server about our tea inspired by the season

    Bottled Water

    Voss (still or sparkling)

    San Pellegrino (flavored sparkling)
    Aranciata
    Limonata

     

    THE GRAPE BRUNCH

    Available Saturdays and/or Sundays at participating locations (Please call)

    The Grape Mimosa
    Something fun and sexy ~ Our very own De Venoge Cordon Bleu Champagne and fruit juice

    Maple Oatmeal Brûlée
    Served with fresh seasonal berries

    The Grape Breakfast Crepe
    Brown sugar and cinnamon apples with warm brie and a champagne preserve sauce

    The Grape Continental Breakfast
    Imported European yogurt, seasonal fruit and a basket of fresh baked breads

    North Atlantic Smoked Salmon
    Smoked salmon served with feta cream cheese, capers, onions, horseradish sauce and a basket of mini bagels and croissants

    The Grape Breakfast Pisa
    Applewood smoked bacon, sharp cheddar and farm fresh eggs garnished with tomato concassé, served atop a light pita crust

    Southwestern Breakfast Quiche
    Andouille sausage, corn, red onions, red bell peppers, jalapeños and cheddar cheese served with our house-made pico de gallo

    The Grape Crab Cake Benedict
    Two generous portions of crab cake with rémoulade Hollandaise, served with home fries

    Filet Mignon Benedict
    Succulent beef tenderloin (4 oz) with toast points and horseradish Hollandaise, served with home fries

    Comments

    1. Peter May Said,

      Interesting but hardly 2.0, which surely should relate to some element of consumer participation.

      There are a number of wine shops that group wines by taste profile and they irritate me immensely since my idea of taste profile doesn’t necessarily match and it is difficult to find wines when you know what you are looking for.

      You’ve listed the food menu (which isnt that grouped into taste profiles?) - but not the wines……

      I have only heard ‘burgundy’ used as a colour descriptor for a shade of red; does group 7 include both white and red sweet wines?

    2. Ruarri Said,

      The 2.0 is in the personalized wine flights I should think. the consumer is not only participating, but they’re learning. Insofar as taste grouping - The Grape is a franchise for people between 21 and 35; its part owned by the hip-hop star Usher and its a restaurant-cum-bar. For the age group it caters to - these people don’t drink wine in the US, they’re all about cocktails and mixers. So I think you need to market to your target market. So many restaurants in the US make the mistake of having a plump wine list - and presupposing some kind of wine knowledge. If you order a Mojito you can’t go wrong - you know what you’re getting wherever you are - and so young people tend to err on the side of known variables and well away from wine.

      However - a lot of these guys are stepping out of college and straight into jobs that pay 70k a year or more - so they’re dining in places where no one under 30 was dining 10 years ago.

      The millenials are a huge market for wine. But marketers, store owners and restaurants assume too much knowledge, which puts people off. For that reason a lot of restaurants are now hiring cocktail barstaff - because people don’t want beer, they’re scared of the wine list and you can’t go wrong with a cocktail. However, I’ve been to a lot of american restaurant where I see people having a Tequila Sunrise with a T-bone steak or a Long Island Ice Tea with portobello risotto.

      The Grape has been the only successful wine-centric franchise restaurant catering to the young and hip crow in the US ever, and there has to be a reason for that.

      My feeling is that they’ve simplified wine - and are allowing people to make their choice based upon their taste without assuming prior knowledge.

      Yes the menu is split up - but how many people don’t know the difference between Salad and Soup? It makes sense to split the menu up. If you look after each food - then you see that it recommends a certain wine flavor profile.

      The wines change quite often and they put them into the flavor category. If you look at the menu - they include the flavor profile that goes with each wine. This is also really smart because it allows you to rotate the wine list instead of being locked into the same ten whites and the same ten reds for an entire season.

      Yes, 7 does include both white and red sweet wines. Perhaps ‘Burgundy’ is not the best choice of descriptor in that instance, I will concede.

      Once again Peter, thanks for the comments, which are always insightful and keep me on my toes.

      Would you like to do a series of guest posts on our site introducing people to Pinotage? Greg an I went to ‘J’ vineyards two months back and learned that they do a limited production on Pinotage, which sells out on pre-sale. Have you tasted J pinotage?

    3. RichardA Said,

      There is actually a restaurant in Boston, MA, called “Meritage” which does something similar. It is a high end restaurant with excellent food and an extensive wine cellar.

      Its menu is broken down into sections, headed by their suggested wine types for each group of dishes.

      Their wine types are:
      Sparklers
      Light Whites
      Full Bodied Whites
      Fruity Reds
      Spicy/Earthy Reds
      Robust Reds

      Under each type are suggested wines, as well as food dishes that will pair with those wines.

      http://www.meritagetherestaurant.com/index.htm

    4. Peter May Said,

      “If you order a Mojito you can’t go wrong - you know what you’re getting”

      Well no one knows what a Mojito is until the first time they order it, and in the US they have to be an adult for 3 years before they can legally do that, so there is a lot of learning to do - and there’s a lot of cocktails.

      So I don’t understand why are they adventurous with cocktails and not wine. Any idea?

      I found The Grape website and it looks a good friendly place

      Re ‘J’, yes I visited the winery and managed to prise a taste of the sellout Pinotage and very good it was too.

      If you are in Cal, you should do your best to go to Fort Ross Winery - they are getting incredible reviews for the Pinotage (just look for Fort Ross on my blog) & Vino Con Brio in Lodi who are entering this years Pinotage Top 10 comp.

      And yes, I’m happy to supply a guest item. Email me.

      BTW - ref 2.0 - have you looked at the Grape blog?

    5. Alastair Bathgate Said,

      And here in the UK I recently experienced the concept of “flights” at Fortnum & Mason.
      Wine Bar 2.0????
      Fortnum & Mason Flights of Fancy

      Does anyone know where the original idea came from?

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