Religion is losing us because it invokes disagreement and violence, and encourages negative characteristics such as laziness, procrastination, and moral confusion. We have a more unified understanding of the world around us with both scientific and artistic ways of thinking and being. We understand Einstein’s theories, we live for music, we are bio-inspired… we are a very intelligent generation and we love life. And with this one life we’ve been blessed with, why not use it connecting with each other and making positive change? This is the essence of the millennial generation spirituality.

Having grown up on the Internet, running our lives through social networks, and using our PDAs as a ubiquitous connector to the cloud, we’re innocently cultivating a true sense of connectedness among each other. Technology is becoming much more than silicon chips and software algorithms… its transcending the boundary betwewen art and science and influencing a unified spirituality.

I find when millennials connect, no matter the color, nationality, ethnicity, culture, language, or any other label, we tend to feel much more in touch with each other. We know that we’re all experiencing a similar since of technological spirituality in our lives, and thus feel our similarities greatly outweigh our differences. We see ourselves as global citizens above anything else and are becoming in touch with the force that connects us all. Call it whatever you want, energy, divinity, technology… I call it love.

Some see love as a human emotion that you feel for family and friends. However, love is so much more. It is gravity, breath, chance… it’s that divine infinite energy beyond the quantifiable reality that we perceive on the surface. ‘For example, a house has a set square footage, a car has a specific make, model, year, and color… all physical objects are limited and can be measured. And yet the deeper layer of existence has no specifications. It is inherently infinite.’ This is what love is, that feeling we have inside that we can’t explain, we can’t define. This is a real force that technology is helping us cultivate in our hearts. It’s something greater than ourselves and as a generation, we feel it. Call it the millennial generation spirituality… the millennial zen.

We don’t look at this selfishly or arrogantly though. We feel it’s a gift given through the use of connected technologies throughout our lives, and we believe anyone has the ability to tap into it. You have to let go of your personal ego, national ego, cultural ego, religious ego, and incorporate technology into the spiritual growth of your life. Become motivated to connect with something greater than yourself and to benefit others and the world around you.

“When the power of love exceeds the love of power, the world will know peace.”

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In many instances Costco has also spawned a skewed vision of the world where the number of wine varietals is limited, as well as the food types on offer. Something advocates of wine diversity like Peter May find infuriating. In recent conversations on the way to San Francisco, Greg and I described the vision to turn every user’s doorstep into a portal to the culinary world. This is inevitable. No longer will the Cameron Hughes’ of the world, and he is good, or the Costco buyer be the only people with connections. In the future we’ll all have the same access to knowledge as any buyer or negociant.

Social networks are already becoming more than social discovery devices and are bound to grow into vast marketplaces where information can be freely exchanged between people. Social networks are going to link people into a global community, and nowhere more will the work of Smith’s invisible hands be seen than in the digital-market place where communication and exchange is regulated by supply and demand. California will be able to see huge amounts of its wine find markets in places as far a field as to Japan, whilst any number of global delicacies will find their way into the United States.

For now, California may not worry too much about export and may have it in their interests to fight too much import, but if all 50 of America’s states have started to make wine (often to replace increasingly unfashionable tobacco plantations), direct sales better become a reality fast: because Costco doesn’t have the shelf-space or the right market. On the internet, and through Social Networks however, there’s a potential place for everyone’s goods on everyone’s doorstep.

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