I was browsing through some old notes, and found this post by Ryan Opaz at Catavino talking about their site stats, and figuring out the reality behind pageviews in the wine industry. The post had spawned a great discussion, and in preparing a response, I decided should just write a post about site stats.
Are you tracking visitors to your website? If the answer is NO, then you have to catch up with the times. If you owned a hardware store, and I could tell you information about:
- who your customers are
- how many customers you have
- how they find you
- how long each of them are in your store
- what they are looking at
- how long someone is in a particular section
- is this their first visit
- what they bought
- at what point did they decide to leave
Would you not practically beg me for this? Read the rest of this entry »
After our recent post highlighting a recent duplicate content issue we faced, we decided it would be a good time to start giving out free advice for building your web rankings.
One of our most commonly requested services is web site optimization. Unfortunately (and fortunately) web developers are just now starting to implement a better practice of building sites to be search engine friendly. As web development continues to be outsourced, many developers just don’t feel like putting in that little bit of extra effort that truly does go a long way.
You may be familiar with some of the following issues, as I’m trying to keep this list simple, but hopefully there are a few gems that may help you on your way to the top. If you have any questions, don’t be shy to comment and we’ll help in every way we can. Read the rest of this entry »
MARKETING
SMO (Social Media Optimization), optimize your content for Facebook, Flickr, You Tube, Ning, My Space, Wikipedia, ZoomInfo, iTunes.
Social Bookmarking (Viral), our proven reputable accounts can guarantee front page results on Digg, Reddit, Netscape, Furl, Ma.gnol.ia, Spurl, De.licio.us, Yahoo MyWeb (learn more -> here)
SEO (Search Engine Optimization), optimize your website’s content and links to gain higher results in search engines. (don’t forget to ask about our SEO analysis)
SEM (Search Engine Marketing) , we’ll manage your paid search, and other search marketing services to bring you the most traffic for your marketing $1. We have a proficient knowledge of AdWords, AdSense, Yahoo Search Marketing, MSN adCenter.
Email & Newsletter Management, we’ll manage your email and newsletters through iContact. Copywriting is available. (learn more -> here)
Affiliate Marketing, increase your number of affiliates and manage your account through Link Share (learn more -> here)
Event Promotion, send us some of your products and we will feature them at the tasting parties we throw, pics
SALES CONSULTATION
Direct Sales Strategies , Alliances with Inertia Beverage Group, Wine Tasting Network, and Bev Access, have allowed us to open up the sales channel so you don’t have to depend on distributors to get your products to market. (learn more -> here)
Distribution Strategies, Our partnership with top wholesalers allows us to get your products through the traditional system and into big trade outlets. This provides a powerfully balanced way to build your brand. However, your brand must have justifiable online traction and virtual sales before being ready for distribution.
Importation Strategies, Our sister importer, World Imports, is looking for the best juice in the world. If you have some great wine, and would like to introduce your product into the US market, we have the expertise to ensure the process is as smooth as possible. (learn more -> here)
For more information and a FREE quote, please fill out this form:
