When I started working in the wine business in the summer of 2007 I knew a few things about wine. First it was exponentially better to drink than the Natural Light my contemporaries were imbibing at the time. It provides a great way to meet women and convince them you’re more sophisticated than you actually are. And finally there was something I desired to learn about wine culturally, historically and socially; anyone can order a martini and look good doing so but in the world of wine you are constantly finding out new and interesting things. Yet for all the knowledge I thought I had gathered nothing was more humbling than going to work in a wine store, where the people above you spent most of their lives buying, selling and learning about wine. From my time with them I’ve learned a lot about spotting good wines.

First of all, labels mean absolutely nothing, so when you go to buy wine don’t even look at the front label ignore it, there is more useful information on the back like a good importer. In this era of opulence and visually stimulated purchasing, Louis Vutton and Cadillac, take a more refined and dare I say classier approach. I am reminded of the movie Tommy Boy with the late great Chris Farley. Tommy is selling Callahan Break Pads; one of his retailers says there isn’t a guarantee on Callahan’s box. Tommy says you can put a guarantee on shit and its still shit, same thing with wine – creative picture means the winery spent all the money on a design and not the juice. Like a guarantee vs. the actual product. There can and often will be a cute picture on the bottle but the juice, more times than not, is still absolute Swill (a colloquialism used to describe wine not worth drinking). (more…)