Posts Tagged ‘rich’

Paris’ Prosecco

Monday, July 14th, 2008

Late Night TV — It was 12:15pm EST last Friday, July 11, and David Letterman’s Late Show had just gone to a commercial. You might wonder the relevance especially related to Grapethinking? But I feel I must tell you about the absurdly ridiculous guest I saw pitching a product that deserves to be shunned and whose creator/promoter deserves to be sent to one of the deeper rings in Dante’s Inferno. Her name is known throughout the Internet and entertainment circles like any STD in a free walk-in clinic, haven’t guessed yet? Its Hilton, a woman who I attribute the downfall of what is left of American and in this instance it is no different, it is probably even more apparent. Ms. Hilton in all of her infinite wisdom has thought it would be a good idea to market the brand RICH Prosecco (an Italian grape used to make sparkling wine) in a can because it’s sexy. Don’t get me wrong I get the whole new age sexy marketing idea, it’s a damn good one, but putting sparkling wine in a can is like drinking Don Perignon out of a Dixie Cup… not to mention the hangover that will surely follow. I can’t imagine what the Italians think of this blatant slap in the face; some poor smuck (pardon my Yiddish) who has never made it in the world of wine probably got offered a lot of money to sell out. Of course the next product she presented was on the go hair extensions called clipin go. David was sarcastically heckling her the whole time… gotta love him.

What do you think about this change in wine marketing? Does a can make wine more sexy and appealing in a club atmosphere?

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Posted in Culture, Marketing | 20 Comments »

The Wine You Keep

Sunday, January 28th, 2007

This article is ridiculous –  Wall Street Journal (requires a subscription, so I put a clipping at the end) the WSJ has the most interesting articles on wine. Anyhow, check out the bottom article ‘man buys $700,000.00 of wine in one shot’, basically for anyone in today’s society, if they save a little bit of money or live close to China-Town, almost anyone can get their hands on designer labels. In fact you can get lookalikes that are as good aesthetically as the real things, from Rolex to Tag Heuer, Diesel to Armani, designer labels don’t command the respect they used to. My friend who works for a Hedge Fund in (he’s the one I drank WSJ Article Zinfandel with in Central Park) says that most of the hedge fund managers (these guys are like 26, they worked for Goldman Sachs or Lehman Group for 4 years after going to Wharton, and then started managing their own funds, they’re all , intelligent, self-made and loaded and 3 years away from being 30) don’t use any brands. Its all about going back to the roots, they purchase antique solid gold watches and get their furniture at Sotheby’s.Capitalism has made luxury brands so accessible, that the only thing left for people to do if they want to stand above is to go backwards. These guys are looking for unique and rare… and they’re not a minority. Practically any male or female over 25 with a graduate degree in commerce (usually capped by an MBA) that works in LA, New York, San Francisco, Atlanta or Boston fit into the group. You don’t need any knowledge to purchase a , you just need to be a sucker for advertising on the front pages of any glossy. Designer brands are passe. Wine is the new bling. (more…)

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Posted in Labels, Lifestyle, News, Wine | No Comments »

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