Posts Tagged ‘return on investment’

Search Engine Optimization

Wednesday, September 10th, 2008

To be truly effective in reaching an audience, it is imperative that visitors are able to find you in the major search engines.  We help our clients to garner better search results in the major search engines such as , Yahoo, MSN, AOL.  Grape Thinking uses a proven strategy for assisting our clients in obtaining better organic search visibility by focusing on enhancing the Onsite and Offsite performance of your site.

Keyword Discovery and Analysis:
This is the first step to a proper () Campaign.  The goal of the Keyword Discovery and Analysis is to determine the keywords that will provide the best on Investment.  We start off by developing a list of “seed” terms, which are the words/phrases that best represent the results you wish to optimize your site.  We use these “seed” terms to generate a comprehensive list of alternatives which may also be used by your target audience in searching for your site.  After developing this list of keywords, we analyze them individually to determine not only the quantity and quality of the they currently and historically generate, but also the competitiveness of these terms.  We conclude by providing you with the list of Keywords, and our recommendation on those we feel would provide your best return on investment.

Onsite Performance:
How your website is designed and deployed plays a large part in how well your site ranks in the search engines.  When conducting our Onsite Performance Analysis, we evaluate your site from a search engines perspective and provide you with specific recommendations on how to correct the problem areas.   Our Onsite Performance Analysis addresses the following major areas of your website:

  • Meta Information
    • This is the descriptor information that you are able to give to the search engines.  It is important that the Titles and Descriptions you provide are concise, unique, relevant. This is one of the most common starting places for onsite SEO.
  • Site Content
    • How well is the content of your site written?  Is it unique page to page?  Is it unique to your website? Do your pages contain the best keywords, proper density, and best placement?  Are you using the image descriptions in your site as a means to further provide “guiding” information for the search engines?  We answer all of these questions and more.
  • Current Incoming
    • It is important to understand what type of links are pointing to your site.  There are many types and qualities of links that can benefit, or even sometimes hinder, your search engine rankings.  We evaluate the number and source of the incoming links to your site, including the anchor text currently being used.  This helps in obtaining a greater understanding of your current situation, and provides insight for linkbuilding.
  • URL Structure
    • How are your URL’s formed?  Do they include random strings of text, and characters that would be meaningless to any human reader?  This portion of the analysis addresses URL canonicalization issues, query strings, and other items that will help your pages display as more relevant to particular terms.
  • Server Settings
    • This analysis takes a close look at your DNS settings to ensure you are using the proper CName and A records for your domain and subdomains (www.), MX records, and similar items.

Offsite Performance:
There is only some much that you can do onsite to optimize your search engine rankings.  The final, and one of the most crucial tool for SEO is linkbuilding.  If done properly, it can be a valuable tool for increasing your search engine rankings.  If done improperly however, it can be extremely detrimental to your rankings, and possibly even cause permanent damage to your domain name.

  • The Logic of Linkbuilding
    • Modern search engines place extensive value on the quantity and quality of links to your website for several reasons:
      1. Each link provided to your site acts as a vote of credibility.
      2. The anchor text used for that link gives contextual reference to your site
    • Some types of Links are better than others:
      1. Links that come from sites relevant to yours
      2. Links that are used in context to your site
      3. Links that come from higher PR sites
      4. Links that contain anchor text relevant to your site
      5. Links that can be followed by the search engine crawler
      6. Links that come from .edu or .gov domain names
    • Some types of Links can hurt your website:
      1. Links that come from link directories
      2. Links that come from penalized sites
      3. Links that appear to be spam (no context)
      4. Links from sites associated with spam
      5. Links that are built to quickly
  • Our Method of Linkbuilding
    • GrapeThinking has developed a large network of bloggers across many industries who write about lifestyle, travel, wine, , products, financial , family, holistic health care, and more.
    • When we are contracted for linkbuilding, we check the bloggers in our network against the criteria mentioned earlier to ensure that we build only the highest quality of links.
    • We then pay these bloggers to write articles/reviews about your products or website, using specific anchor text (determined through Keyword Discovery) for their links to your site.
    • This method not only generates the links that we need for SEO, but can also generate traffic and clients to your site from the articles.

  • For more information and a FREE quote, please fill out this form:[contact-form-7 404 "Not Found"]

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