Our vision at TasteVine, true and honest, devoid of any marketing spin, is to focus the lens through which people view wine. You see, the thing is that America is still steeped in post-prohibition law and the impact of the woman’s temperance movement still leaves its mark on the industry. When Parker emerged in 1980 he was a true pioneer. Americans at the time were drinking spirits and beer, and the section for wine in grocery stores was limited to jug wine, standard varieties from large producers and not much else. Parker created the Wine Advocate, began getting circulation and developed his point system which would go on to be his legacy, and suddenly a culture routed in thousands of years of Asian and European history was being controlled by a newcomer from Maryland. This is quite phenomenal, because Parker existed in a vacuum, in that his system, although staggeringly consistent is entirely self-referential and suddenly consumers and buyers were making their decisions based on what someone else thought. And this is where the way America began to view wine became distorted.

TasteVine’s one goal is to remove the Yellowtail-goggles or Parker-vision that has caused every recent wine to either be thought of in terms of its point score or compared to Yellow-tail in sales volume. With a fresh perspective, young and worldly minds, enthusiasm and passion, we’ve started this company in order to be the first people to create a service that caters to your taste, and recognises that your tastes might change as your knowledge and passion grows and that a wine recommendation is completely subjective.

Literally and figuratively we’ve developed a ‘tasteful technology’ that customizes itself to you. None of us claim to be experts in wine, we’re just passionate, and we would not presume to pass judgement on what constitutes good or bad, because we know that the person who knows what you like most: is you.