We’ve been following the organic movement across the world, as consumers begin to understand the level of toxins, chemicals, pesticieds, preservatives, etc.. that are injected, grown, sprayed, or bred into the things we eat and drink.  In an effort to encourage  you to more closely scrutinize those items that you put in your body, we present “The Mouth Revolution” by Free Range Studios.. the same group that brought us, “The Story of Stuff”

Mouth Revolution hones in on the fact that we need to be more considerate of what we put into our bodies, and need to promote a culture of health within our communities.  By being more conscious of those items that are harmful.. The “Mouthifesto” or “Declaration of Indegestion” is a great starting point for understanding those items you should always avoid.  

In all of its humor, we really respect the team at Free Range Studios for their creative efforts in raising awareness about these major issues that we must all face in order to better our race.  We share a similar passion for connective todays fast paced lifestyles with an understanding of our responsibilities to the planet.  

In case you missed it last time, you can read our post on “The Story of Stuff” here.

Related posts

• Wine Proof Pants
• Millennials Prefer Personable Eco-Friendly Brands

The crux of the problem lies in what Robert Reich in his book Supercapitalism labels ‘socialised capitalism’: which is ultimately a form of capitalism that allows the rich to get rich with no obligation to share their wealth; and then when the rich go bust (ala Bear Stearns) then socialism kicks in and everyone shares in the losses. The essence of the open-source industry is akin to the blogosphere in that it is a platform upon which ideas are shared with no restriction. Ultimately, wine shares much in common with this ideology in that its wealth is often shared out along the supply chain more evenly than in say, the motor-industry where practically everyone from the production line workers to the environment gets a raw deal.

The Ford-style capitalism brought to the wine industry by Ernest and Julio Gallo will always be a factor – but ultimately the winosphere is clearing the way, and the likes of Mondavi are having to step aside for the multiple Capozzi’s, Tastevine’s and other niche wines and wine companies which are emerging as a result of the netroots. And of course, it certainly helps our case that Obama style wine democrats will soon be in power as opposed to the No-bama-chanting beer swilling McCain luddites.

I saw an advertisement which caught my eye the other day for Banrock Station – which is now pushing the phrase ‘saving the world one glass at a time’ and has a wine glass with a stem that has been photo-shopped to be the stem of a rose. Last year at the London International Wine and Spirits fair I got talking to the folks from Banrock Station and they all broke down to me how their vineyards support local water supplies, preserve the local wildlife, enrich the local community, cultivate a diverse eco-system on their sites and practice sustainable farming tactics. Essentially, farmers have the land and the earth at their best interests and are oftentimes at the forefront of organisations fighting to protect nature and the earth. It is comforting to know that if it is to be inevitable that if the world will run out of fossil fuels and everything comes to a grinding halt as big brands do destroy the world and we are sent into a pre-modern state of existence: at least seeds, water, soil and sunshine cost us nothing… and even though our computers may have powered down and our iPods may no longer work – we’ll still be able to sit down for a bottle of wine at the end of the day.”

Related posts

• Wine Proof Pants
• West Coast Green – How my life changed this week