Posts Tagged ‘facebook’

Local.com

Friday, February 27th, 2009

Image representing iPhone as depicted in Crunc...
Image via CrunchBase

I’ve been thinking more about the future of the web, and I’m convinced what’s coming is not just another phase or version, but finally the real deal. Web 1.0 and Web 2.0 are going to be looked back on as alpha and beta versions of the real Web which is finally upon us. Techies refer to it as the semantic web, which is going to be a big part of it, but ultimately it’s going to come down to making money for businesses. Every enterprise out there is finally understanding the importance of engaging the online medium and utilizing the communities and tools built over the past decade that have captured the attention and time of the consumer. There’s a really cool site I’ve found that’s seeming to capitalize on this opportunity… fittingly enough it’s called Local.com

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Posted in Business, Technology | No Comments »

5 Easy Steps To Creating A Facebook Ad

Monday, March 31st, 2008

So you are ready to start on ?… Great! This simple should help you to get your ad set-up in less than 15 minutes.

4 Steps

Step 1 – What are you promoting? – Login to Facebook, then go to the Create Ad page and enter the url you want your traffic to go to. (For our clients, we customize a landing page for each ad in an effort to better convert the traffic). (more…)

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Posted in Business, Marketing, Millennials | 25 Comments »

Millennial Marketing and Facebook Ads

Friday, March 28th, 2008

What do you do if you want to show your ads to single females between the ages of 22 and 26, who are interested in Jack Johnson, traveling, and enjoy the hit TV series “Lost”. – Answer – Facebook Advertising

You can only narrow your targeted down so far when using some of the traditional online strategies. Adwords allows you to target specific keywords (a proven method), and they will use IP addresses to geo-target your ads to people in specific areas. You can roughly determine the demographics of a particular website for your CPM (cost-per-impression) advertising based on content..e.g. the most frequent visitors of dating sites are single males between 30 and 45 years of age, and they are interested in … 🙂

Like many advertising services, offers you the option to pay on a CPC (cost-per-click) basis, which means exactly that. You only pay when someone clicks on the ad. You can also choose the CPM method, which can save you money and offer more overall exposure for your $. They launched the program in November, and have received both positive and negative criticisms. (more…)

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Posted in Business, Marketing, Millennials | 3 Comments »

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