Posts Tagged ‘Design’

What’s in a label?

Sunday, September 14th, 2008

Wine Label labels will do it. How many times have you bought a because of its ? I know I have. Be it creative or just familiar, labels can make or break the wines sales. And I will admit right now that I have bought some ridiculously designed and named wines. There was ‘Bitch’, which had a pink in black lettering. Don’t get me wrong, it was well priced and a quite enjoyable Grenache from Australia. Why did I buy it? Because my friend and I thought it was funny. A few weeks later I was back in that same store and I witnessed the same scene, two friends walk up the counter to purchase their wines and see ‘Bitch’ conveniently located at the register. The one friend turns to the other and starts laughing and they immediately pick it up and add it to their pile. Smart product placing.

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Posted in Design, Labels | 2 Comments »

The magic is in the juice

Wednesday, June 11th, 2008

When I started working in the in the summer of 2007 I knew a few things wine. First it was exponentially better to drink than the Natural Light my contemporaries were imbibing at the time. It provides a great way to meet women and convince them you’re more sophisticated than you actually are. And finally there was something I desired to learn wine culturally, historically and socially; anyone can order a martini and look good doing so but in the of wine you are constantly finding out new and interesting things. Yet for all the knowledge I thought I had gathered nothing was more humbling than going to work in a wine store, where the people above you spent most of their lives buying, selling and learning wine. From my time with them I’ve learned a lot spotting good wines.

First of all, labels mean absolutely nothing, so when you go to buy wine don’t even look at the front ignore it, there is more useful information on the back like a good importer. In this era of opulence and visually stimulated purchasing, Louis Vutton and Cadillac, take a more refined and dare I say classier approach. I am reminded of the Tommy Boy with the late great Chris Farley. Tommy is selling Callahan Break Pads; one of his retailers says there isn’t a guarantee on Callahan’s box. Tommy says you can put a guarantee on shit and its still shit, same thing with wine – creative picture means the spent all the money on a and not the . Like a guarantee vs. the actual product. There can and often will be a cute picture on the bottle but the , more times than not, is still absolute Swill (a colloquialism used to describe wine not worth ). (more…)

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Posted in Industry, Thoughts, Wine | 10 Comments »

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