Posts Tagged ‘analytics’

Obama: More Popular than Beer and Wine

Wednesday, August 20th, 2008

In a of shameless tactics, I could have entitled this post “Porn Comes over Above Everything” – but instead I’ll resist the popularising statement and rather, would like to demonstrate a trend over the past 12 months.

There is no better way to gauge public interest online than to look at the web and information provided by Google Insight, Google Trends and Google ; there are obviously more advanced tools such as Hitwise and Comscore – but for directional information something like Google Insight is good enough: http://www.google.com/insights/search/#

‘Porn’ is just in because of the old Avenue Q song ‘the internet is for porn‘ – and it’s an authoritative bench-marks for public interest considering the recent court case where a high-court used Google as a measure of common values and interests. (more…)

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Posted in Lifestyle | No Comments »

Measuring The Traffic To Your Website

Thursday, April 3rd, 2008

I was browsing through some old notes, and found this post by Ryan Opaz at Catavino talking about their site stats, and figuring out the reality behind pageviews in the industry. The post had spawned a great discussion, and in preparing a response, I decided should just write a post about site stats.

Are you tracking visitors to your website? If the answer is NO, then you have to catch up with the times. If you owned a hardware store, and I could tell you information about:

  • who your customers are
  • how many customers you have
  • how they find you
  • how long each of them are in your store
  • what they are looking at
  • how long someone is in a particular section
  • is this their first visit
  • what they bought
  • at what point did they decide to leave

Would you not practically beg me for this? (more…)

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Posted in Business, Marketing, Technology | 4 Comments »

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