The Global Brain

Mu — Mon, 17 Nov 2008 22:15:04 +0000

An amazing presentation by Peter Russell. I didn’t know who he was until I recently checked out the LOHAS website Lifestyles of Health and Sustainability. People should start paying attention to this stuff… it can expand your way of thinking, helping you better understand yourself and better connect with the world. A way of thinking and being that brings peace into your life. People like Eckhart Tolle and Al Gore are other advocates of a coming spiritual renaissance in which we realize collectively that the crisis facing humanity is one of consciousness. And the coming years are going to bring about a transcendence that the world has never seen. Nova from Radar Networks writes some awesome stuff about this as well. Here’s an article he wrote on How to Build the Global Mind.

Wine Goes Green

Mu — Mon, 18 Jun 2007 21:52:32 +0000

This is such an important idea, that I thought it should be followed up with another post, especially just now seeing the cover of the most recent Wine Spectator.

Renewable energies, recyclable supply chains, organic growing methods, and healthy lifestyles are the wave of the future. We won’t just be driving hydrogen powered cars and have our electricity generated from photovoltaic solar panels and off-shore wind farms. Every aspect of human nature is going to change… our habits, our routines, and even our thought processes… systematic instead of linear. Waste management and recyclables will be integrated into every imaginable human system to promote efficiency and productivity, foods will be organic and healthy lifestyles will be promoted, and most importantly, our planet will be cherished instead of cut down, polluted, and destroyed.

And what’s a better place to help start this movement than wineries? They’re some of the most beautiful and aesthetically pleasing locations in the world (just look at the rise in wine tourism) and they create a product that is doctor recommended as good for your health, with red wine having the magical anti-aging component Resveratrol. Check out an old post about this: The Human Elixir

Aside from just being a Green evangelist, (although this revolution will absolutely make the world a healthier, happier, and wealthier place), green technologies and green marketing is something that wineries should certainly partake in. Not only will investment in green energy sources and eco-friendly farming methods make your winery more profitable and your product that much more natural and tasty, but having the ability to market yourselves as a Green winery will make you more attractive to your consumers.

When Al Gore released his movie “An Inconvenient Truth” last year, the trend tipped, making it more than a movement for treehugging hippies and Greenpeace activists. It’s now a movement that everybody is starting to get behind (other than Exxon and other special interested oil companies) all because of the overwhelmingly positive potential of its impact on our world. We’re hopefully about to enter another Golden Age of human civilization and wineries can help lead the way. It makes sense.

Grape Thinking » Al Gore

The Global Brain

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Wine Goes Green

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