Keyword Discovery and Analysis:
This is the first step to a proper Search Engine Optimization (SEO) Campaign.  The goal of the Keyword Discovery and Analysis is to determine the keywords that will provide the best Traffic on Investment.  We start off by developing a list of “seed” terms, which are the words/phrases that best represent the results you wish to optimize your site.  We use these “seed” terms to generate a comprehensive list of alternatives which may also be used by your target audience in searching for your site.  After developing this list of keywords, we analyze them individually to determine not only the quantity and quality of the traffic they currently and historically generate, but also the competitiveness of these terms.  We conclude by providing you with the list of Keywords, and our recommendation on those we feel would provide your best return on investment.

Onsite Performance:
How your website is designed and deployed plays a large part in how well your site ranks in the search engines.  When conducting our Onsite Performance Analysis, we evaluate your site from a search engines perspective and provide you with specific recommendations on how to correct the problem areas.   Our Onsite Performance Analysis addresses the following major areas of your website:

• Meta Information
  • This is the descriptor information that you are able to give to the search engines.  It is important that the Titles and Descriptions you provide are concise, unique, relevant. This is one of the most common starting places for onsite SEO.
• Site Content
  • How well is the content of your site written?  Is it unique page to page?  Is it unique to your website? Do your pages contain the best keywords, proper density, and best placement?  Are you using the image descriptions in your site as a means to further provide “guiding” information for the search engines?  We answer all of these questions and more.
• Current Incoming Links
  • It is important to understand what type of links are pointing to your site.  There are many types and qualities of links that can benefit, or even sometimes hinder, your search engine rankings.  We evaluate the number and source of the incoming links to your site, including the anchor text currently being used.  This helps in obtaining a greater understanding of your current situation, and provides insight for linkbuilding.
• URL Structure
  • How are your URL’s formed?  Do they include random strings of text, and characters that would be meaningless to any human reader?  This portion of the analysis addresses URL canonicalization issues, query strings, and other items that will help your pages display as more relevant to particular terms.
• Server Settings
  • This analysis takes a close look at your DNS settings to ensure you are using the proper CName and A records for your domain and subdomains (www.), MX records, and similar items.

Offsite Performance:
There is only some much that you can do onsite to optimize your search engine rankings.  The final, and one of the most crucial tool for SEO is linkbuilding.  If done properly, it can be a valuable tool for increasing your search engine rankings.  If done improperly however, it can be extremely detrimental to your rankings, and possibly even cause permanent damage to your domain name.

• The Logic of Linkbuilding
  • Modern search engines place extensive value on the quantity and quality of links to your website for several reasons:
    1. Each link provided to your site acts as a vote of credibility.
    2. The anchor text used for that link gives contextual reference to your site
  • Some types of Links are better than others:
    1. Links that come from sites relevant to yours
    2. Links that are used in context to your site
    3. Links that come from higher PR sites
    4. Links that contain anchor text relevant to your site
    5. Links that can be followed by the search engine crawler
    6. Links that come from .edu or .gov domain names
  • Some types of Links can hurt your website:
    1. Links that come from link directories
    2. Links that come from penalized sites
    3. Links that appear to be spam (no context)
    4. Links from sites associated with spam
    5. Links that are built to quickly
• Our Method of Linkbuilding
  • GrapeThinking has developed a large network of bloggers across many industries who write about lifestyle, travel, wine, technology, products, financial advice, family, holistic health care, and more.
  • When we are contracted for linkbuilding, we check the bloggers in our network against the criteria mentioned earlier to ensure that we build only the highest quality of links.
  • We then pay these bloggers to write articles/reviews about your products or website, using specific anchor text (determined through Keyword Discovery) for their links to your site.
  • This method not only generates the links that we need for SEO, but can also generate traffic and clients to your site from the articles.

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This article was written by Joseph Ho of uShip.com, an online marketplace for moving companies.

Moving wine bottles can be quite a daunting task. Imagine unpacking in your new home and realizing your most prized bottle has been cracked and is leaking on your other possessions.  Read on for a step-by-step guide to prevent damage to your wine during a move.

1. Use a box with dividers. You can purchase boxes with dividers specifically designed for wine and liquor bottles from moving companies. An alternative is getting similar boxes for free from wineries, liquor stores, restaurants, or supermarkets. Stick to using smaller boxes for ease of transport. Multiple wine bottles in a box can be heavy and hard to handle, an undesirable combination for fragile items.
2. Reinforce the bottom of the box with extra tape. The last thing you want is for all the bottles in the box to fall out the bottom of the box while it is being carried.
3. Make sure the bottles are tightly corked.  A good preventive measure to avoid the loosening of corks in transport is to secure the corks using wire cork cages, especially for sparkling wines.
4. Wrap the bottles with paper or bubble wrap. Start at a corner of the paper and wrap the bottle diagonally on the sheet, folding in the excess paper on the sides as you roll the bottle. When done rolling, wrap the exterior of the bundle with shipping tape to secure the wrapping and any loose ends.
5. Place the wrapped bottles in the dividers, and fill in the empty space with packing peanuts or crumpled newspaper.
6. Seal the top of the box with a generous amount of tape.
7. Clearly label the box as fragile to prevent damage.
8. During transport, make an effort to keep the temperature of the bottles as low as possible. Many moving companies offer climate controlled moving vans.  Ideally, the wine should be kept at 55°F to prevent damage, but this may be impractical. You may want to carry more expensive bottles in an ice chest with dry ice.

There is no feeling quite like opening a nice bottle of wine after moving into your new home. By exercising caution and following these steps, you will surely transport your wine collection successfully.

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