Posts Tagged ‘advertising’
Open Platform Breaks Down Walls
Wednesday, March 18th, 2009
Opening up API’s and access to content driven sites, especially in the case of Guardian News Media Group, heralds in a new and refreshing approach to online by a transitioning traditional media group. In days of yore nomadic brutish types would stand on bridges and charge arbitrary taxes for crossing them. In many ways, this old keeper of the keys mentality should have died years ago and has no place existing. Even the music industry has been quick to adapt, and we’re already seeing the music-as-a-singular-unit model fall away as Spotify tears down walls, and merely offers a light tax for those who wish to dwell – but is also fine for passers through to just listen to the occasional advertisement.
Tags: advertising, Application programming interface, Guardian, News media, Newspaper, Open Platform
Posted in News, Technology | View Comments
5 Easy Steps To Creating A Facebook Ad
Monday, March 31st, 2008
So you are ready to start advertising on Facebook?… Great! This simple tutorial should help you to get your ad set-up in less than 15 minutes.
Step 1 - What are you promoting? – Login to Facebook, then go to the Create Ad page and enter the url you want your traffic to go to. (For our clients, we customize a landing page for each ad in an effort to better convert the traffic). (more…)
Tags: advertising, facebook, Marketing, millennial, social, tutorial
Posted in Business, Marketing, Millennials | View Comments
Millennial Marketing and Facebook Ads
Friday, March 28th, 2008
What do you do if you want to show your ads to single females between the ages of 22 and 26, who are interested in Jack Johnson, traveling, and enjoy the hit TV series “Lost”. – Answer – Facebook Advertising
You can only narrow your targeted advertising down so far when using some of the traditional online advertising strategies. Google Adwords allows you to target specific keywords (a proven method), and they will use IP addresses to geo-target your ads to people in specific areas. You can roughly determine the demographics of a particular website for your CPM (cost-per-impression) advertising based on content..e.g. the most frequent visitors of dating sites are single males between 30 and 45 years of age, and they are interested in … 
Like many advertising services, Facebook offers you the option to pay on a CPC (cost-per-click) basis, which means exactly that. You only pay when someone clicks on the ad. You can also choose the CPM method, which can save you money and offer more overall exposure for your $. They launched the program in November, and have received both positive and negative criticisms. (more…)
Tags: advertising, facebook, Marketing, millennial
Posted in Business, Marketing, Millennials | View Comments
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