For the reward given – cooking steak is probably one of the best things you can do to entertain guests. It’s so easy and there’s really no better accompaniment for steak than red wine.

I like to buy a whole Angus fillet and cook it first before cutting it into fillet steaks, this way you can keep the juices and really preserve a lot of the flavour. It also presents a perfect opportunity to do what any male wine millennial, or any male for that matter - likes most… marinade. Like making hot-sauce, there is perhaps no time more satisfying to a person than when he given the chances to marinade something. There’s a certain feeling of alchemy in preparing the meat that really doesn’t come with other pre-preparation chores like peeling potatoes or rolling pastry flat.

The ingredients for getting a steak ready are quite simple: rock salt, English mustard, lemons, pepper, red wine, olive oil, chopped garlic and mixed spices. Adding lemon juice helps seal the steak and within minutes the pinkish colour will disappear and the fillet will start to gain a more cooked sort of colour. At this point I roll the fillet in a bed of rock-salt before smothering it in a healthy dose of English mustard mixed with spice and crushed garlic. Once done, leave it to soak in a pool of red wine on top of a bed of diced onions allowing the blood and fermented juice to comingle.

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When one looks at a vineyard – you’re not looking at it in the same way as you would look at an orange orchard. Instead one sees a multitude of experiences past and of moments yet to come - moments of intimacy, memorable occasions, conversations and treasured friendships. Since time immemorial, vineyards have not only been the touchstone of certain regions, but have often been the lifeblood of local communities and the cornerstone of entire generations of families. Every vineyard contains a family, a history, a culture and a purpose. This was at least, the sentiment I had before embarking on a mission to New York City, where I would promote and sell wine’s connected to my family in some ways, and more importantly – wine from my country. During that time – having spent much time in preparation for the mission, I left with those stories and sentiments of culture and family fresh in my blood. But with every sales-call and wine event I began to feel further and further from the vineyard. Soon it was about laid in cost, case-discounts and what kind of Point of Sale material was on offer. I travelled the country in a rental car with a case of wine, a corskrew and a power-point presentation along the way having people from Westchester Wine Warehouse cruelly spit wine on my shoe after having left me waiting for an hour, sitting in cold-rooms of cellars in Maryland, helping do stock-takes in Ohio, presenting to Wholefoods buyers in North Carolina and pushing on-premise retail in Atlanta: and with every step I became a bit more confused and lost the focus of what I was doing. Having believed that wine was so important to my country and stepping into the States to tell the story of South African wine, it was very dispiriting to suddenly be faced with the fact that no one really cared so long as they could make a profit.

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On a recent trip to the Benicassim Festival in Spain, I purchased a pair of quick-dry camping pants from Titanium for the trip. Walking to outside the festival grounds and sitting on our back-packs whilst waiting for the campsite to open, we took the opportunity to crack a bottle of Rioja we’d got on RENFE (a quick note on RENFE – if you’re on the site and can’t select English you need to select the drop-down labelled Seleccione su Idioma to make it so, which means you have to speak Spanish to get the site into English, go figure!)

Red Wine is a perfect libation for festivals – primarily because it doesn’t need to be kept cold; it doesn’t lose its fizz and if you’re drinking wine locally produced its dirt cheap and super-good. Within minutes of popping the cork however I’d managed to spill the Rioja on my new pants and was questioning the merits of wine in a situation where a shower is hard to find… when suddenly, with a splash of from my water bottle – the wine was gone. Brilliant! Wine proof pants – what more could a young millennial wine-lover at a music festival wish for? I reckon marketing the pants specifically as wine-proof and selling it at Bonnaroo could be a good gig.

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When I started working in the wine business in the summer of 2007 I knew a few things about wine. First it was exponentially better to drink than the Natural Light my contemporaries were imbibing at the time. It provides a great way to meet women and convince them you’re more sophisticated than you actually are. And finally there was something I desired to learn about wine culturally, historically and socially; anyone can order a martini and look good doing so but in the world of wine you are constantly finding out new and interesting things. Yet for all the knowledge I thought I had gathered nothing was more humbling than going to work in a wine store, where the people above you spent most of their lives buying, selling and learning about wine. From my time with them I’ve learned a lot about spotting good wines.

First of all, labels mean absolutely nothing, so when you go to buy wine don’t even look at the front label ignore it, there is more useful information on the back like a good importer. In this era of opulence and visually stimulated purchasing, Louis Vutton and Cadillac, take a more refined and dare I say classier approach. I am reminded of the movie Tommy Boy with the late great Chris Farley. Tommy is selling Callahan Break Pads; one of his retailers says there isn’t a guarantee on Callahan’s box. Tommy says you can put a guarantee on shit and its still shit, same thing with wine - creative picture means the winery spent all the money on a design and not the juice. Like a guarantee vs. the actual product. There can and often will be a cute picture on the bottle but the juice, more times than not, is still absolute Swill (a colloquialism used to describe wine not worth drinking). Read the rest of this entry »

Damn, this is getting tough. Great lessons to learn at a young age though. You think that you just put it out there and stand behind your positive cause and it magically happens… not quite. In light of Jeff’s post over at Good Grape yesterday, we would like to exhaust our struggles. In pushing for fund raising and our distributor alliance to come through, we’ve lost a little wind in are sails. Things just don’t move as fast as you’d like and you ultimately get to a point where you’re doing a hell of a lot of talking, and not much walking. Thus, the reason why I, for one, haven’t even written a blog post in 6 weeks. However, we’re back and ready to rock and we feel this thing coming together. At Grape Thinking, we’ve got some great client prospects and I know as soon as we seal up internal organizational issues, things will tip. We’re also working on creating a cool review aggregator for wine, food, recipe, and lifestyle reviews. Trying to get everyone pumped up about the World Cup of Wine too. Huge kudos to Ruarri, Jake, and Brad for busting their asses to make that happen and spark our aggregator. We’ve also hooked up with Doug over at Blog Soop, who’s aggregating restaurant reviews and doing it in an intelligent stylish way. Hope to join forces down the line and fuel the Taste engine. Ok, enough talk, time to start bringing some positive value to this industry.