Here’s a little bit of Grape Thinking for you — it was just announced last week that University of Rochester medical researchers have showed for the first time that Resveratrol, the powerful antioxidant found in grape skins, helps destroy pancreatic cancer cells - Read more here. There is a lot of controversy over this topic and the researchers are calling it a very ’seductive’ area of study right now.
We love this because it’s one of the main influences in our brand name — we’re all about a healthy lifestyle and we think that wine is a vital component to healthy living. Once more research like this surfaces, it is going to be the key that blows wine into the mainstream and transforms it from simply a sophisticated alcoholic beverage into the holistic human elixir. Check out this post we wrote a while back after reading a Fortune article about Resveratrol. As we are expanding our company to a full lifestyle offering, we’re planning to dedicate a whole page on our site to Resveratrol and its health benefits along with updated news stories to see how it progresses over the coming years. There are going to be some very smart wine marketers that keep a pulse on this and will market their products accordingly — this is because it will be a rare marketing opportunity that has real merit opposed to just another way to sizzle the consumer.
Here are some stats on Resveratrol concentrations in wine and certain foods (peanuts and grapes). Resveratrol - Wikipedia







