Penfolds heads down the uncharted road of digital interaction… others are sure to follow

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So today – between 1 and 2 EST, I recommend you log onto www.penfoldsVIP.com and get signed up a little bit before 1 because Penfolds is hosting a live tasting with Peter Gago, their chief winemaker. The event has been described by Penfolds as a ‘fresh new approach to tasting, talking about, and experiencing ,’ which will undoubtedly prove true. We’ve seen a lot of this stuff lately – with wines like Vilafonte giving consumers a look into the harvesting and production and first tastings of their wines. But as far as I know – today’s event with Penfolds is a first – as it will be a live event encouraging real time consumer participation. I’m curious to see how it all turns out!

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