Paris’ Prosecco

Late Night TV — It was 12:15pm EST last Friday, July 11, and David Letterman’s Late Show had just gone to a commercial. You might wonder the relevance especially related to Grapethinking? But I feel I must tell you about the absurdly ridiculous guest I saw pitching a product that deserves to be shunned and whose creator/promoter deserves to be sent to one of the deeper rings in Dante’s Inferno. Her name is known throughout the Internet and entertainment circles like any STD in a free walk-in clinic, haven’t guessed yet? Its Hilton, a woman who I attribute the downfall of what is left of American and in this instance it is no different, it is probably even more apparent. Ms. Hilton in all of her infinite wisdom has thought it would be a good idea to market the brand RICH Prosecco (an Italian grape used to make sparkling wine) in a can because it’s sexy. Don’t get me wrong I get the whole new age sexy marketing idea, it’s a damn good one, but putting sparkling wine in a can is like drinking Don Perignon out of a Dixie Cup… not to mention the hangover that will surely follow. I can’t imagine what the Italians think of this blatant slap in the face; some poor smuck (pardon my Yiddish) who has never made it in the world of wine probably got offered a lot of money to sell out. Of course the next product she presented was on the go hair extensions called clipin go. David was sarcastically heckling her the whole time… gotta love him.

What do you think about this change in wine marketing? Does a can make wine more sexy and appealing in a club atmosphere?

Beyond this diatribe of what I like to call the dumbification of wine, I changed the channel to Jay Leno and saw one of best performances on Late Night TV in a while. “In January 2007, an unlikely pair teamed up for two nights of concerts in New York City: Willie Nelson and Wynton Marsalis. Or maybe not so unlikely: Mr. Marsalis and Mr. Nelson came together to celebrate and play the blues, a musical tradition with ties to both jazz and country.” They played Bright Lights, Big City which was amazing not only because Willie Nelson and Wynton Marsalis are two of the most accomplished musicians of our time, but because it was done in a traditional jazz style where each player: guitar, trumpet, saxophone, harmonica, keys, and drums, all got to solo. Check the album out!

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Posted in Culture, Marketing | 20 Comments »

  • Meghan

    I have to be honest here.. I’ve had sparkling wine in a can before and it tastes delicious. Francis Ford Coppola makes am enjoyable one called Sophia. Should Paris Hilton have her own line of sparkling wine?… absolutely not, she shouldn’t even be allowed near anything that can inhibit her already cloudy judgment. Don’t knock the canned sparkling though. It makes it quite convenient to bring to, say, the movie theater or the beach. Not that I would know anything about this, but this is what I hear.

  • Meghan

    I have to be honest here.. I’ve had sparkling wine in a can before and it tastes delicious. Francis Ford Coppola makes am enjoyable one called Sophia. Should Paris Hilton have her own line of sparkling wine?… absolutely not, she shouldn’t even be allowed near anything that can inhibit her already cloudy judgment. Don’t knock the canned sparkling though. It makes it quite convenient to bring to, say, the movie theater or the beach. Not that I would know anything about this, but this is what I hear.

  • http://Author Tayloe Cook

    Let’s go with historical idea that Champagne is a celebratory libation. Brad Pitt asks for a Martini in Mr. and Mrs. Smith after his wife tries to kill him for the first time-and if Brad Pitt says it is FACT-or that’s what my girlfriend says. I’m glad you will at the very least agree Paris Hilton should be kept away from anything that is trying to be considered respectable or legit. But I must whole heartedly disagree with your assertion that sparkling wine should be available anywhere anytime-then it simply becomes the next Mike’s Hard Lemonade or Smirnoff Ice. Instead sparkling wine should be reserved for special occasions whether it be a wedding or just an unusually hard and long day at work. You have found or find a bottle which resembles a vintner’s dedicatedly hard work in producing a thirst quenching drink. The bottle feels cold even refreshing in your hand before you open it. You peel the foil from around cork and wire cage while noticing the indented bottom-there because in the pre-computer age times the wine was-and still in is the Methode Champenoise- carefully fermented the second time in the bottle while a man carefully and meticulously turing each bottle a fraction. You hold the wire cage and unravel the wire around the cage, making sure not to let the cork get away from you. And then in a culmination of all your efforts, you delicately twist the cork in order to make as small of a popping sound as possible in an effort to retain as much of the CO2 in the wine as possible. This effervescent liquid goes into to a flute specifically designed. The glass meets your lips and you can feel the bubbles on your lips and nose-you drink- and all seems to melt away.
    Now imagine your sitting in a large crowd of people, pissed off that your day has been shitty, and you crack open a can of prosecco-you drink to drown your sorrows. You have now taken something above average and brought it down to the level of a Bud Light or even worse-cause I only drink Bud with my friends- a Natural Light. A bottle of wine is fine for a special event or celebration-that’s its stigma a one that I believe should be continued. Lest I forget a bottle is for sharing, a can isn’t. Sparkling wine should be enjoyed in the company of others and for this reason above all I say to hell with Canned Sparkling Wines

  • http://tastevine.com Greg

    what an invigorating train of thought Tpop…

    A can may be too much, but i dig the sexy vibe and paris is sexy. I’m a fan of whatever brings the power of wine to the masses… this is probably a little too far. A can of prosecco works tho cause its like a soda or anything else carbonated that comes in a can… putting regular wine in a can is obviously out of the question.

  • http://tastevine.com Greg

    what an invigorating train of thought Tpop…

    A can may be too much, but i dig the sexy vibe and paris is sexy. I’m a fan of whatever brings the power of wine to the masses… this is probably a little too far. A can of prosecco works tho cause its like a soda or anything else carbonated that comes in a can… putting regular wine in a can is obviously out of the question.

  • http://Author Tayloe Cook

    Since I’m not going to be able to correct my grammar on that last quote.
    Greg, you said it yourself-sparkling wine is on the same level as soda, I venture to say that is not the best idea for champagne because if you think about all the care and pride producers put into their wines, you obviously can comprehend why they bottle it with such care and in such elaborate bottles. If we go down the road of mass production with sparkling wine in a can, are we to assume producers will make a sub-par product to increase production and minimize spending. And also Paris Hilton is not sexy. Sexy is a well versed woman who doesn’t subscribe to social bullshit, although there is nothing wrong with good looking woman, but Paris Hilton-give me a break. I’d sell my soul to the devil first

  • http://Author Tayloe Cook

    In an effort to take a more proactive role in my own discussion… I believe that Americans should take a more European stance on Wine. All of the great alcoholic drinks of the world come from specific areas. Whiskey from Scotland, Beer from Belgium and Germany, and wine from Greece, Italy, and France. Whiskey was born in Scotland and Ireland-the best and most revered whiskies in the world still come from both. And while America (more specifically the Southern State of Kentucky-God Bless Bourbon) has produced a sprit they did it in the style of the original, emigrants from those areas produced it with what they had in Kentucky. Germans and Flemish came to America and produced the great beers, the best beers are done in the European Style. Therefore why shouldn’t wine be done in the same manner. I will not discount California’s contribution to the wine world as a whole because it has been immense, but wine is tied to culture and if we loose the culture behind the act of drinking, we loose the whole point of doing so. And culture is something we should cherish and not discount, even if a marketing and image is gain, but in the end reputation is all one has, especially a wine maker.

  • http://tastevine.com Greg

    a) tasting parties b) figure out how to fit wine into the club atmosphere, while keeping your tradition.

  • http://tastevine.com Greg

    a) tasting parties b) figure out how to fit wine into the club atmosphere, while keeping your tradition.

  • http://tastevine.com Greg

    bring the philosophy of the Symposiums of ancient greece and the vibe of Hotlanta nightclubs and you’ll have something

  • http://tastevine.com Greg

    bring the philosophy of the Symposiums of ancient greece and the vibe of Hotlanta nightclubs and you’ll have something

  • Meghan

    I applaud your history and break down of the champagne process… and yes there are those special bottles that you have for special occasions, but why is it that wine has to be a special occasion type drink? For me, I rarely drink beer and if I do it’s not bud. Wine is an expensive habit and there needs to be something affordable out there. And let me note that most sparkling wine in a can is not cheap.
    The old school wine makers are probably cringing at that fact that sparkling wine is being produced in cans. On the other side of the spectrum, because it is more accessible people in their 20s are being given the chance to enter into the wine world in a non threatening stuck up matter. When I was 20 (not long ago), I didn’t know what Prosecco was, I never even heard of it.
    Wine lovers get a bad rap for being snobs. This is helping its image. I’m not a Paris Hilton fan, but I’ll try her Prosecco.

  • Meghan

    I applaud your history and break down of the champagne process… and yes there are those special bottles that you have for special occasions, but why is it that wine has to be a special occasion type drink? For me, I rarely drink beer and if I do it’s not bud. Wine is an expensive habit and there needs to be something affordable out there. And let me note that most sparkling wine in a can is not cheap.
    The old school wine makers are probably cringing at that fact that sparkling wine is being produced in cans. On the other side of the spectrum, because it is more accessible people in their 20s are being given the chance to enter into the wine world in a non threatening stuck up matter. When I was 20 (not long ago), I didn’t know what Prosecco was, I never even heard of it.
    Wine lovers get a bad rap for being snobs. This is helping its image. I’m not a Paris Hilton fan, but I’ll try her Prosecco.

  • http://www.grapethinking.com Ruarri Rogan

    doesn’t Caviar come in tins?

  • http://www.grapethinking.com Ruarri Rogan

    doesn’t Caviar come in tins?

  • http://www.grapethinking.com Ruarri Rogan

    Meg, if I remember – when you were just over 20 – didn’t you drink a little too much South African wine on New Year’s eve at Kennedy’s? Good thing SA’s age is 18; and good thing South African wine is such great quality at such a good price… ๐Ÿ˜‰

  • http://www.grapethinking.com Ruarri Rogan

    Meg, if I remember – when you were just over 20 – didn’t you drink a little too much South African wine on New Year’s eve at Kennedy’s? Good thing SA’s age is 18; and good thing South African wine is such great quality at such a good price… ๐Ÿ˜‰

  • Frank

    I hate to break this to you all, but it’s not technically a sparkling wine, it has a list of ingredients that include sugar, carbon dioxide, carrot juice?? It’s closer to wine mixed with 7-up than anything resembling a sparkling wine.

  • Frank

    I hate to break this to you all, but it’s not technically a sparkling wine, it has a list of ingredients that include sugar, carbon dioxide, carrot juice?? It’s closer to wine mixed with 7-up than anything resembling a sparkling wine.

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