What a weekend. Wimbledon Tennis final (go Federer and welcome back Venus); the Tour de France starting for the first time ever in London and of course Live Earth all over the world. As for Greg and I, amidst it all we were rooting for our man Al Gore as he continues to launch his book ‘The Assault on Reason’ and spread the good word about the need to conscientiously and actively protect our environment. How he manages to remain so calm and composed in the face of such stubbornness and obstinacy is beyond me – but I really think that these ideas are beginning to take root, and as Gore says, if the Internet had been as powerful as it is today, 5 years ago, Bush wouldn’t be in power and America would have stayed in Afghanistan and not gone on to invade Iraq. But, as a consolation prize to all we reasonable beings – at least we live in interesting times.

Do you read www.treehugger.com – if not, I seriously recommend visiting it on a weekly basis. It’s packed with well informed and easily digestible factlets, and is a good way to not only keep informed – but to learn how to make a difference.

The good news is that drinking wine promotes agriculture, and generally speaking that’s a good thing – because leafy crops absorb carbon. It’s pretty cool to know that doing what you enjoy can simultaneously contribute to reducing your carbon footprint. One couldn’t really say the same for vodka or beer. Who knows – perhaps if the idea of wine not only lowering your cholesterol, but also reducing you carbon footprint catches on: it’ll begin to grow as an industry. I look forward to the day when I can walk into a wine bar and not be the only person under 25 in the room… I look forward to the day when friends will elect to give me wine on my birthday as opposed to a single malt whiskey. It’s coming.

As Gary has his mission to change the wine world one day at a time and has launched his Thunder App on facebook, we’re definitely seeing a positive shift, and Grape Thinking is behind him all the way. Community sites and the internet are perfect for wine – as Below The Line is so much more affordable than above the line.

On that note – many people don’t realize the Grape Thinking team offers a premium and insight driven service to wineries and restaurants who want to know the best way to leverage a credible web presence to create awareness for their wines, drive traffic through their sites and ultimately – increase wine sales. So for any our more recent readers from wineries or restaurants, if you’d like to set up a consultation then write to me.

Just one last thing: remember that if you ever need a reason to drink wine, you can just say that you’re doing it for the environment.

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