Village Green Energy is a really cool startup that is buying renewable energy certificates, also known as RECs, from a regulated marketplace of solar fields, wind farms, and other renewable energy producers, in which they compete with utility companies and then broker the RECs to a variety of partners. A few wineries just so happen to be some of their first customers, our friends over at Windsor Vineyards and Girard being one of them. VGE is also doing some clever things with consumer particpatory apps and programs that gain marketable exposure to the partner businesses, thus giving them greater incentive to purchase the RECs from Village Green.

Their first big application is a Facebook app called Green My Vino, where users can donate 1, 5, or 10 minutes of renewable energy to their friends, and if a certain goal of renewable energy donation is met, the partner wineries will commit to buying RECs from Village Green, and thus use renewable energy to power their corporate offices, vineyards, and entire operation. I think this is honestly one of the most innovative ideas and business models I’ve come across in the emerging green space. Kudos to these guys!

We started our company GT in late ‘06 with a deep passion for the emerging green movement, and yet at that time there was not a lot of market activity so we chose to focus our efforts on a certain industry… the wine industry. We love the health and connective power of wine, and more importantly how wineries and vineyards are one of the best practical embodiments of the green movement. They’re using renewable energy and organic growing methods, they’re harmonizing civilization and nature, and they’re even starting to do more than just grow grapes and make wine!

We look forward to offering services to all types of companies in the emerging renewable economy and hope to help Village Green in any way we can.

Wow, what an excellent conference! A game changer. I have to thank my friends over at Village Green Energy for hooking me up with a free pass. I’ve been so passionate about this movement as long as I can remember… ever since 6th grade when I messed around with electromagenetic fields and plants. Early education for me was all about ecology and environment, and that followed with rigorous economics in college, which I didn’t quite understand about myself until now. Having not gone into banking with my degree and now seeing the state of the economy I was like shit… but David Suzuki put it so clearly… it’s (eco)nomics. I can’t believe I never recognized that. I automatically associated economics with the greedy, short-sighted mentality of Wall Street that focuses solely on the bottom line and exploiting the market for cash and egoic status. Yet you realize the bottom line is not the statement of cash flows or the balance sheet… it’s the fuckin planet. Ecology + Economics = Sustainability. This conference was absolutely buzzing! People were feeling alive and connecting and touching each other like I’ve never seen in my life. We all knew the green revolution is ready and about to change the world in a big way.

The keynotes were superb with Al Gore, Jerrry Brown, and David Suzuki really leaving a moving impact on me. Nobody was afraid to go deep. Sure there was plenty of talk about clean tech innovations or green building or policy changes.. but more so people were incredibly open about spiritual and conciousness based changes that are going to take place around the world to solve this crisis. Sarah Susanka even brought the crowd to tears with her moving presentation. It’s so much bigger than green or solar or oil… it’s about enlightening the human race that we are one and we share the same spirit with each other and with the world as a whole. I found it to be quite the religious experience to be at this conference. A few others being recently when I went into the wild of Alaska for a few weeks and when I saw the Dalai Lama speak in Bethlehem, Pa.

Aside from the heavy stuff, there were tons of innovative companies doing everything from cutting edge solar installs, to green acrhitecture consulting, to new age battery storage, smart grid stuff, efficiency software, New Resource Bank (which is exploding with business during this banking crisis… lol gotta love it!) and sooo much more. You had builders, utility reps, entrepreneurs, mad scientists, engineers, and everyone was so open and loving and connecting. I was blown away… it took me 3 full days to digest it all.

There were also brilliant seminars and panels, the best one for me being the State of Investing in Clean Tech, where partners from KPCB, Foundation, Sigma, and DFJ (all the big Menlo Park firms) talked about what companies they’re investing in and what technology is working… and yet something was different. These are VCs and of course money is there first concern, but with this clean green movement we are finally going to enter into a phase of social… or better yet eco-capitalism… where we benefit the environment and the social welfare of all while making a shitload of money and creating a shitload of jobs. This is an unprecendented opportunity in economic human history. Create a concentrically cyclical supply chain and pass the prosperity around the world. I was inspired by the VCs stories of how they’re going green in their own lives and their deep personal commitment.

A few themes from the conference to leave you with:

1) Nature to the grid baby - energy, health, architecture

2) Ecology + Economics = Sustainability (Eco-Capitalism)

3) Sky power will fuel the earth

4) The only thing special about humans is our foresight… our ability to see and shape the future. So lets use it.

5) A new connected conciousness is emerging that will limit the individual ego that has evolved and scorched our earth with fragmented, disjointed, greedy agendas. The only chance at eternal life is if we live together as one.

6) Be the change you want to see in the world!

In my humble opinion, these are unprecedented and magical times in the history of our race and our planet. There’s no better place to be then right here, and right now.

My grandfather was a banker and probably spent his entire life working for the same profit a single banker a third his age would have made in bonuses over the last five years. The key difference between my grandfather and the modern banker however, is that my grandfather valued his society, his customers and the future – whilst the banker of today has merely intellectualised greed with a series of financial instruments used to justify the unjustifiable and create as much personal gain in as short a span of time as possible. So much has the plague of greed and lack of value spread that Rhodes Scholars and top intellectuals have been wooed into studying finance, whilst in today’s times of real challenges , their skills would be better employed in engineering, medical research and civil society.

The old institutions were even built with materials of substantial value – marble, granite slab and steel – whilst today’s modern building, like the ‘Gherkin’ in London or many other modern institutions seem to have chosen a material that reflects the high-risk, short-term gain and quick-buck mentality of modern business: glass. Today’s institutions are primarily made up of transparent and easily shattered material – how apt a metaphor.

Listening to a debate on torture the other day I was struck by one of the key tenets of the argument against torture being that it dulls our intelligence community and our ability as a society to ask proper questions and gain reliable information honourably. The strength of the argument for me was that it did not appeal to human suffering but rather appealed to the sustainability of our society – saying that torture makes our institutions lazy and therefore weakens our society. Surely that also holds for using high salaries and bonuses as an incentive to work, and the same argument can be made against the high-risk/ high-return mentality that has been in fashion for a time – not on the basis of an argument against greed, but rather on the basis of long-term sustainability and the value to humankind. Paying signing bonuses and giving large profits doesn’t make people work harder, it just makes them want more for less, and in a slew of defaulting banks one has to wonder where all that money for all those bonuses was coming from in the first place. What will impact the future of society more: the downfall of Lehman Brothers or major headways into stem-cell research? Stem-cell research is the obvious answer. Given that, think of all the wasted talent the job-losses that Lehman represents – intelligent minds distracted by greed who, instead of getting lost in the complexity of derivatives and materialistic pursuit could rather have been adding actual value to society trying to make their mark on history.

In these times of financial uncertainty, three things have actually gone up in value: wine, art and mineral resources. These are all things with perhaps the exception of oil that our grand-children will one day see (assuming the world is still around of course.) Society demonstrates its true wisdom in times of adversity as was the case during FDR. Only when great societies are ascendant do they lose judgement and overextend themselves (think Rome and post-Clinton America). Adversity forces us back to the basics, while opulence encourages indulgence in the superfluous.

If we as a society are to succeed, and our civilization is to continue prosperously and sustainably, then we must focus our efforts on those things that create value for more than ourselves – but for generations to come. Wine is such an area – it enriches families, creates a profitable supply chain, puts focus back into the environment and provides pleasure to the consumer. Whilst old Lehman employees may have hit bottom, they can always get up and dust themselves off and try again –taking comfort with a few friends and a couple glasses of wine. At this time when their employer no longer exists – it will prove that the only thing valuable in their lives is their friendships and their family. The failure of their institution discredits their chosen career and hopefully when the hurt of Monday’s events subsides and the lens of greed is lifted, they can refocus on what matters and ply their brains to creating sustainable value in an industry our grandchildren and children the world over will one day benefit from. Let us not fear economic uncertainty, but merely reflect on the causes of it and then go back to the thread of that which runs through history and continues to last today: art, wine and all that which thousands of men throughout the ages have laboured away at –not for profit or wage but merely for the love of civilization and society. Let us say cheers to the death of Lehman and hope their employees will emerge with a desire to help society and not just themselves…

Then there was Evil, a Cabernet Sauvignon from Australia. I’m waiting for the right birthday to surprise a friend of mine with a bottle of ‘Bitch’ and a bottle of ‘Evil’. I know it sounds mean, but listen they’re still getting wine out of the deal. I guess because of the Yellow Tail success, Australian wines feel they have to be uber creative to make a dent. This brings me to the next Australian wine, Suxx. I haven’t bought this one yet, but ‘Suxx’ Syrah does sound tempting.

Sometimes it’s the artistry on the bottle that draws me in. Last week I had this fantastically delicious, angels dancing on your tongue wine. James Iafrati did the label art for ‘Jazz’. “The Jazz Quartet: Zinfandel, Petite Sirah, Cabernet Sauvignon and Syrah’ drew us in. From the Branham Estate Wines in Napa Valley, ‘Jazz’ is a bit pricier, but completely worth it. Did I mention that angels will be dancing on your tongue?

Don’t get me wrong, just because the label is awesome doesn’t mean the wine will follow suit. When I see a creative label, I think two things: maybe they are covering up their horrible wine with a cool label or possibly this wine is equal in its creativity and taste. Nine out of ten times I buy it because that’s how I do. Say it’s that one time I didn’t buy the bottle, well I’ll think about going and purchasing it until finally I go and buy it. I’ll let you know how that one tastes. What’s the lesson here? Just buy the wine. Buy those outrageous sounding wines and as always Wine Your Diet.

These cases are generally the result of bad linkbuilding. There are so many varying opinions and resources for linkbuilding that as a novice web marketer, you can easily travel down the wrong path. The problem with all of the advice you find across the web, is that most of it is outdated.

For example: A year ago, it was extremely popular for marketers to try and use deep-linking (linking to pages inside of their site instead of the homepage) as a means to boost the rankings for those particular pages. Well.. this became common knowledge, spammers took advantage, and now that tactic raises red flags. If you are a blogger reading this, you know that more often than not, when you link to a website, you reference the name of the site, and link to the homepage ( e.g. Fermentation Wine Blog ).

Here are some of the linkbuilding concepts that you should avoid:

1. Reciprocal Linking - Yes.. it is great for cross promotion and comradery among bloggers and other sites, but it serves very littly, if any, purpose for SEO. If I give you an apple, and you give it back to me, we net 0.
2. Directory Submissions - Unless it is a high quality directory, you’ll most likely be establishing a relationship with spammers, and do much more harm than good.
3. E-zine articles - If you want to write content to increase your SEO, write it for your own site. The rss feeds from E-zine articles get scraped by spammers, and duplicated thousands of times across the web. Next thing you know, it looks like YOU duplicated the same article and put it out everywhere, and YOU are the spammer.
4. Excessive Submissions to Social Bookmarking Sites, Commenting on Blogs and Forums - ONLY do this if you have legitimate comments and stories. Otherwise, your site is reported as spam.
5. Links that cost less than $10 - If someone tries to sell you links for less than $10, they are most likely going to do all of the things that I just said not to do, and charge you for it. Then you have to hire someone to clean it up.
6. Rapid Linkbuilding - If you are using legitimate means to linkbuild, but do it too quickly, the search engine Gods feel cheated, and you will get banned from the search engine.. (your site doesn’t even get indexed anymore)

Obviously the overarching concept here is that if you want to do linkbuilding, you should do it legitimately by having a great site with great content. If you need some help, there are companies that practice WHITE-HAT SEO. GrapeThinking is one of them.

Click here to read about our SEO Services

Clear, clean, light pale-straw

Nose: Apple sour-patch-kids, fresh green melon, sea-breeze, cheeky, clean

Muscata on the entrance; immediately makes the mouth water; enough sugar to keep you bouncing off the walls, fizzes with sweetness, pumps vitality. Rocketing sugar cut with a high acidity – making for a high-wire act that still pulls off a fine balance between two extremes.

Pleasant and clean finish, lingering tingle on the tongue,

Balanced – could make a crazy spritzer… or even used in cocktail instead of sour-mix… would work well in a punch as well (perhaps two-shots Van Gogh Appel Vodka, one part Riesling, one part soda water, a twist of lime, a dash of bitters and ice.)

I like to buy a whole Angus fillet and cook it first before cutting it into fillet steaks, this way you can keep the juices and really preserve a lot of the flavour. It also presents a perfect opportunity to do what any male wine millennial, or any male for that matter - likes most… marinade. Like making hot-sauce, there is perhaps no time more satisfying to a person than when he given the chances to marinade something. There’s a certain feeling of alchemy in preparing the meat that really doesn’t come with other pre-preparation chores like peeling potatoes or rolling pastry flat.

The ingredients for getting a steak ready are quite simple: rock salt, English mustard, lemons, pepper, red wine, olive oil, chopped garlic and mixed spices. Adding lemon juice helps seal the steak and within minutes the pinkish colour will disappear and the fillet will start to gain a more cooked sort of colour. At this point I roll the fillet in a bed of rock-salt before smothering it in a healthy dose of English mustard mixed with spice and crushed garlic. Once done, leave it to soak in a pool of red wine on top of a bed of diced onions allowing the blood and fermented juice to comingle.

At this point it’s time to pour yourself a glass of wine and get down to preparing a simple salad (feta, tomato, cucumber, rocket, red lettuce and sesame seeds with a balsamic glaze always goes down well) together with some baked vegetables (onions, courgettes, egg-plant and butternut are perfect.)

After about 3 hours of marinating or so – once the guests arrive; you can chat and get the barbecue going for about half an hour. The veg will take about an hour to cook and the meat will take 15 minutes (if you like it burnt and bloody); 20 minutes if you want it medium rare… so stick the veg in in a pocket of tin-foil – andhalf an hour later gather people around as it’s always a bit of excitement to watch the meat go on.

Generally if the steak is sealed – leaving it on one side should do fine; and at a medium temperature it should cook through. At this stage you can heat the marinade up, add a lamb stock cube and a cup of water along with some diced mushrooms and pepper and you have a great red wine and mushroom gravy.

The perfect wine for steak on a summer’s day is a Shiraz Viognier – especially if you’ve used mustard, and garlic as they really complement and bring out the spice flavour. Some people would argue cab – but I think that that would more be for an evening event if there’s a chill in the air.

For our Angus Fillet I chose the Graham Beck Joshua 2003 – which turned out to be a perfect accompaniment. It may not have been March 14th, but any chance for steak and red wine is something to smile about.

Cheerz!

This article was written by Joseph Ho of uShip.com, an online marketplace for moving companies.

Moving wine bottles can be quite a daunting task. Imagine unpacking in your new home and realizing your most prized bottle has been cracked and is leaking on your other possessions.  Read on for a step-by-step guide to prevent damage to your wine during a move.

1. Use a box with dividers. You can purchase boxes with dividers specifically designed for wine and liquor bottles from moving companies. An alternative is getting similar boxes for free from wineries, liquor stores, restaurants, or supermarkets. Stick to using smaller boxes for ease of transport. Multiple wine bottles in a box can be heavy and hard to handle, an undesirable combination for fragile items.
2. Reinforce the bottom of the box with extra tape. The last thing you want is for all the bottles in the box to fall out the bottom of the box while it is being carried.
3. Make sure the bottles are tightly corked.  A good preventive measure to avoid the loosening of corks in transport is to secure the corks using wire cork cages, especially for sparkling wines.
4. Wrap the bottles with paper or bubble wrap. Start at a corner of the paper and wrap the bottle diagonally on the sheet, folding in the excess paper on the sides as you roll the bottle. When done rolling, wrap the exterior of the bundle with shipping tape to secure the wrapping and any loose ends.
5. Place the wrapped bottles in the dividers, and fill in the empty space with packing peanuts or crumpled newspaper.
6. Seal the top of the box with a generous amount of tape.
7. Clearly label the box as fragile to prevent damage.
8. During transport, make an effort to keep the temperature of the bottles as low as possible. Many moving companies offer climate controlled moving vans.  Ideally, the wine should be kept at 55°F to prevent damage, but this may be impractical. You may want to carry more expensive bottles in an ice chest with dry ice.

There is no feeling quite like opening a nice bottle of wine after moving into your new home. By exercising caution and following these steps, you will surely transport your wine collection successfully.

There is no better way to gauge public interest online than to look at the web and information provided by Google Insight, Google Trends and Google Analytics; there are obviously more advanced tools such as Hitwise and Comscore – but for directional information something like Google Insight is good enough: http://www.google.com/insights/search/#

‘Porn’ is just in because of the old Avenue Q song ‘the internet is for porn‘ – and it’s an authoritative bench-marks for public interest considering the recent court case where a high-court used Google as a measure of common values and interests. The interesting trend we see is that online there is demonstrably more interest in wine than in beer over the last 12 months. As a bench-mark of public interest – oddly enough at the time of the Iowa caucuses both Obama and Porn see a simultaneous spike in interest, which is the first time that Obama becomes more popular as a search query than both beer and wine combined. Disturbingly, porn becomes increasingly more popular throughout 2008 – and encouragingly Obama’s popularity online remains ahead of both beer and wine; whilst McCain’s only ‘More Popular than Beer and Wine Combined’ moment is only for a brief time at the end of January and then for a little tiny bit in August.

So it stands to reasons then that outside of a presidential year, politics takes a back seat and all people are interested in is porn, beer and wine… you animals!