Doorstep –> Culinary Hotspot
The community value of food & beverage went to new heights at the first ever Food Network Awards this past Sunday night, which was actually part of the South Beach Wine & Food Festival back in February. Although it seems silly to glorify food, the show was more about glorifying cuisine and cooking and how it brings us together. Plus, with awards like “Icy Innovations” and “Tasty Technologies”, I kinda got reeled in.
The award that I found most interesting was “Not Your Grandmother’s Food of the Month Club.” The nominees were cool food club delivery services that ship a variety of tasty treats direct to their members’ doorsteps. The Z-club from Zingerman’s won because it delivers a wide variety of foods and creates a sense of adventure for its members. Self-described as a premier food club that a hungry, adventurous food-eating nation has fallen in love with, the Z-club provides a random assortment of exciting new foods from fine olive oils, cheeses, and meats to exotic sweets such as Calabrian candied orange peels covered in chocolate and Australian sweet dried figs. Looks like they’re only missing one thing.
As logistics become well-oiled (I like that phrase), consumers are going to tap into the opportunity to have food and wine shipped direct to their doorstep, especially if it is exciting new stuff from different places. Even more, what if we could pair this service with recommended packs personalized to each member and based on their unique tastes? And what if we could send them recommended recipes, ingredients, and wine for that night? Could be fun.Tags: Food, millennial, pairing