This video is a compilation of my harvests in the agroturismos of Italy, the desert of Argentina, and the sunshine of northern California. The music is one of my favorite songs of all time, it’s called Voyageur by Enigma. I moved out to California a year ago with a bottle of GrapeThinking, a bottle of ideas I guess you could say, that started filling up 5 years ago with conversation between myself, Jacob Bohall, Ruarri Rogan, Meghan O’Malley, and many others. Over the past year, those ideas have delightfully fermented, and the time has finally come for us to have a taste…

~circuit to cell, web to water, mind to vine~

See more of the winemaking process at the Castelfeder winery…

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The problem?.. curl was not enabled by default in Xampp.  You receive the following error:

• Fatal error: Call to undefined function curl_init() in C:\xampp\htdocs\tayst\twitter\index.php on line 4

The solution?  These simple steps!

Step 1. Stop all Xampp services: Apache, Mysql, Filezilla, and Mercury.

Step 2. Open the following files in your editor of choice. (Replace C:\xampp with the location of your xampp install)

• C:\xampp\apache\bin\php.ini
• C:\xampp\php\php.ini
• C:\xampp\php\php5.ini
• C:\xampp\php\php4\php.ini
• C:\xampp\php\php4\php4.ini

Step 3. Find the following code in each of the files, and remove the ; (semicolon) at the beginning of the line. You will most likely see it at line 546 or line 582.

• old line – ;extension=php_curl.dll
• new line – extension=php_curl.dll

Step 4. Start your apache services.

See what an easy fix to curl on xampp by simply removing a few semicolons.  Happy Coding!

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There can be no doubt that we are seeing a transition at the moment – and I’m not talking about from capitalism to socialism, but rather something less tangible and equally pervasive. This change, I think, is from an age of objects into an age of ideas. Be it an iPod, a Blackberry or an iPhone, we as a society have come to depend on our objects, but the trend toward ‘one box solutions’ and centralising our PDAs, mobile phones, e-mail and music devices shows a longing to free ourselves of the objects, devices, countless power cables and the increasingly cluttered assortment of gadgetry churned out over the years. The inevitable movement towards cloud computing shows the urge of our society to become less dependent on material objects in favour of something more powerful and less immediately tangible. It is in this very transition from physical to ideological that we can see the beginnings of a permanent change.

The definition of an idea most relevant here is: a process of cognition fed by information that leads to a conclusion, which goes on to influences either our opinion or a course of action. We hold ideas above all else. The next time you look at a £10 note you will see the Queen of England, a living monarch on one side and on the other is Darwin, long since deceased and yet still going on to influence the world and appear on currency from beyond the grave. This is the ultimate testament to the power of ideas: where genius and ideology trump royalty. But before we categorise our current time as one defined by ideas – perhaps we need to step back once and look at the raw material behind ideas: information. More than ever in our history, as a society we deal with information, statistics and data on a daily basis. One has to only look at how Wikipedia expands, as it is constantly changed, added to, subtracted from and altered – to see a living, organic, expanding model of information. What is notable about our current time is the simultaneous multiplicity of ideas – and the fuel behind this all is information.

In Digital media we have first-mover advantage in dealing with an age of information, and are all lucky to have begun to work in creative ways in trying to understand and interpret the enormous amount of data that we receive. We have also realised that our biggest challenge doesn’t only lie in increased complexity, but also in the sheer quantity of information we have access to. For anyone who has tried to condense an ad-segmentation report into a single conclusion, or looked at trying to de-duplicate display impressions from SEM clicks will know – we face the challenges set out by an age of information on a daily basis, with the majority of our time being spent re-purposing data in order to make actionable business decisions. As marketers, we know that we cannot simply segment our market in terms of the objects they choose, leaders they follow or ideas they embrace, as these monochromatic measures are outdated. If you really want to understand today’s consumer, you must first look at the information they have access to and the way they use and interact with it.

No doubt this leaves us in a world of complexity. However if there is one thing we know about the world it’s that things rarely, if ever, get less complex. A perfect example of this is IP.6. At current most IP addresses are IP.4 – and we’re beginning to run out. When the infrastructure of the internet was first laid out it was inconceivable that we would need more than 10 addresses each – but we have pushed the boundaries by assigning IP’s to our iPhones, laptops, home computers, work computers, Xbox 360s and PSPs – and such has been the uptake and rate of adoption that we’ve needed to move to IP.6 – which basically allows every single human being to have as many internet addresses as there are currently internet addresses.

A saying we have adopted at Unique Digital is ‘the future is already here, it just hasn’t been distributed evenly’ and for a glimpse at what IP.6 and the future may look like, we only have to look at cows in Japan, which are amongst the first users of IP.6. which may not be as obscure as it sounds, because if you think about it, as digital marketers one of the first things we do in the morning is get a snapshot of the previous day’ activities. All of our future plans are based on trends of what has happened before. Much as we might look at click-paths or the previous days’ conversions, Japanese farmers are able to access information about their livestock remotely at any time of day. They are able to study the impact of weather, grazing patterns and land usage – and cross-tabulate such information to deduce whether they need more land or more livestock for the following year.

Already this may challenge our current assumptions – if search engines organise the world’s information… in a world of IP.6 will also organise livestock? Suddenly Eric Schmidt’s claim from last year that Google’s next focus will be the energy sector seems far less outlandish. We will all begin to get our first taste of IP.6 this year when it comes standard in electrical appliances – and we will find that our new kettles, toasters, microwaves and fridges will come equipped with their own data feed into the world wide web. Does this mean then that search engines and the algorithms that power them will not only give access to information on click through rates and agriculture… but energy grids and energy efficiency too?

What age are we in? As marketers with unprecedented access to an ever increasing amount of information, we are in constant search of answers most of our working day. In a discussion over lunch, James, our associate MD reminded me of the part in Douglas Adams’ Hitchhiker’s Guide to the Galaxy book Life, the Universe and Everything, where we come across a group of scientists who are obsessed with looking for ‘The Great Answer of Life.’ The quest for this answer has consumed them to point of not being able to contemplate anything else. However, after years of searching they are mortified to find that the answer is 42. 42! What they realise is that in their obsessions with finding the answer, they had forgotten the actual question. And though answers are useful, without an accompanying question they are quite useless. I think therein lies an important lesson for marketers within the age of information… if we want answers, we first need to take a step back – and understand the questions.

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By and large this is a question that does not usually elicit an interesting response. However in the world of news-reporting – digital media often covers the essential how, who, when and where questions of journalism, because our communication mediums are increasingly location aware, user-specific and time stamped. What is a question that requires actual human input – and in the past 3 years people have been answering it in terms of Facebook status updates, and for the early adopters – by joining the twitterverse.

Yesterday, however, the answer to that burning question reached critical mass and took on historic significance. Whilst some protested and others wondered about what was going on outside their office walls, multi-tasking employees were able to get on with their work whilst receiving a blow by blow account of history unfolding. It has been overstated to the point of cliché that the medium is the message – but yesterday the message made a medium and Twitter found its place in the global setting. Beyond the news-helicopters, simple tweets turned digital enthusiasts into citizen journalists and for once, a multitude of opinions on the same subject were heard. Suddenly all the hype made sense – some of us had tweeted previously to moderate effect, but for most of us not concerned about letting the world into our daily happenings, Twitter just left us scratching our heads.

The power of Twitter is its ability to allow multiple voices to communicate disparate opinions in unison. Of course, its fantastic to be in the loop of the wonderful world of Stephen Fry via twitter – but what we saw yesterday was not celebrity admiration, but rather the changing documentation of history, where instead of being written by the victors, we captured a glimpse through the eyes of the observer – raw, unfiltered and uncesorable. We have seen dictatorships stifle freedom of expression in blogs and websites – but the immediacy of Twitter gives the voice on the individual more resonance than before.

Of course history in the making needn’t be people tweeting from Hurricane Katrina or Tiananmen Square – we all have histories, cultural histories and personal histories. A father tweeting the anxiety of being in the waiting room whilst his child his being born, a techy tweeting the anticipation at a tech-conference whilst waiting for Steve Jobs to unleash Apple’s new toy, or a Machester United fan tweeting from the stands during half-time with the score at 1-1. Every generation alters the way it communicates, and it seems that those alterations are happening more frequently. In 6 years we have gone from long-form e-mail, to group e-mails, to text message, on to Facebook and finally: Twitter.

Of course Twitter has its critics, and there are those who see it as a distraction and a detraction from complete discourse. But so often when our collective brains are abuzz with thought, instead of thinking in full sentences or having complete thoughts, our minds are aflutter with neural tweets.

Could Twitter be the closest we have come to reflecting how our society collectively thinks, sees and experiences the world?

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&pws=0

You can also sign out of google’s personal web search program in your account settings.   Even if you do not use the search wiki to vote results up or down, google does appear to be trending and custom tailoring results based upon your traffic patterns.  In doing SEO, it is important to know that the results you are looking at are not biased.

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In terms of the Guardian however – this is a move that the Times or Telegraph online would struggle to compete with, mainly because the GMC is managed by a charitable trust and thus not too tightly bound by the leash of priggish decisions that favour the shareholder and wound the audience. The Guardian’s stance in opening its content demonstrates conviction that the sum is greater than its parts and that the ring-fencing of content makes no sense, because the brand is greater than the content.

I accept that whatever comes out of this new API is unclear – but there is a distinct kind of see-what-happens mentality to the open platform, where the experimental nature that this allows is likely to give developers an area to experiment and create within. That said – roadmaps only really work for shareholders, so the blue-sky option is probably the best way to go because developers are more likely to be hindered than helped by any charted course.

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Unfortunately, I recently discovered that the plugin does not allow you to specify custom landing page urls, or Thank You pages for the contact form.  Some of you may wonder why I care about reloading the page to say thank you vs. the sleak Ajax popup confirming that your message has been delivered.  The answer: Because I’m trying to measure performance of the contact form within my Google Adwords CPC account.

You can use javascript to fire the tracking code to create a virtual page view in analytics, but you cannot properly implement the conversion tracking from Adwords without loading a separate page.    As you can imagine, I was slightly frustrated until I discovered a very quick and simple solution.

Important.. This solution only works if you have/want a designated landing page for all forms you are using with Contact Form 7.

Step 1: Browse to wp-content/plugins/contact-form-7

Step 2: Open the contact-form-7.js file in your favorite text editor.

Step 3: Look for the function:  wpcf7ProcessJson (line 63)

Step 4: Look for the if statement: if (1 == data.mailSent)  (line 90)

Step 5: Insert this line after the jquery (line 92) – location.href=”http://www.yourdomain.com/yourthankyoupage”;

Step 6: Save the file to your server, and test out the form.
Ideally, the author of this plugin will make a change in the next release that allows a custom variable (url) to be stored for each contact form.  But until then.. here’s your fix !!!

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I’ve been thinking more about the future of the web, and I’m convinced what’s coming is not just another phase or version, but finally the real deal. Web 1.0 and Web 2.0 are going to be looked back on as alpha and beta versions of the real Web which is finally upon us. Techies refer to it as the semantic web, which is going to be a big part of it, but ultimately it’s going to come down to making money for businesses. Every enterprise out there is finally understanding the importance of engaging the online medium and utilizing the communities and tools built over the past decade that have captured the attention and time of the consumer. There’s a really cool site I’ve found that’s seeming to capitalize on this opportunity… fittingly enough it’s called Local.com

Local combines the worlds of the big local sites out there, namely Citysearch.com, Yelp.com, Superpages.com, Yellowpages.com, all of which Local.com is partnered with. It’s essentially a 1 stop shop for finding local businesses and services.

The Local.com experience is incredible. It acts like a local yellowpages, and yet so much more. It automatically picks up what city you’re in based on your IP address and then generates a list of local restaurants, local reviews, local coupons, local favorites, and even local traffic and local weather. I find it to be incredibly valuable, especially for anyone moving to a new city. The local search feature is awesome too, as it brings up a list of nearby brick and mortar businesses. I typed in ‘groceries’ and got a great list of small hole in the wall grocers in my area.

This stuff is fascinating to me because it’s paving the way for a real business model on the Internet. With local businesses beginning to build a web presence, new web services will be able to track all consumer purchases, not just those made online, and evolve the Internet from the CPC (cost per click) model Google pioneered to a CPA (cost per affiliate) model in which web services monetize by taking a cut off consumer purchases. To make this work, however, local businesses are going to have to integrate their system in with a player like Local.com so that consumers can easily generate coupons and redeemable points. When this occurs, coupled with the proliferation of mobile technologies, the process will be seamless. You’ll find discounts in real time on your phone as you walk around through whatever web service you use. Then’ll you show up at the store, pick out what you want, and validate at the checkout counter with your iPhone… and boom you get your discount that easy.

Portals like Local.com, as well as the obvious Google, Ebay, Amazon, soon to be Facebook Marketplace, and the one everybody is ecstatic about… Twitter (check out CheapTweet and TwtQpon… wow!), is what will pull local businesses into the mix, incentivizing them to offer deals, because they know it’ll result in more long-term converting customers. And the more local businesses interact and engage with the community, the more popular they will become and the more feedback they’ll gain on bettering they’re products. And consumers who engage will win big by finding discounts and deals constantly.

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This is an update to a post I wrote last year after first discovering Zemanta, a blog tool/firefox add-on that makes intelligent real time contextual recommendations based on the content you’re writing. These recommendations come in the form of pictures, links, tags, and related articles. I’ve been using it for about 8 months now, and have to say, it’s probably the most useful Firefox add-on, let alone web tool in general, that I’ve found. The pictures and link recommendations are becoming more relevant over time, showing the creators’ legit semantic engine skillz, and the tag generation is a priceless feature for annotating posts with meta information. They’ve recently enhanced the magic by integrating the tool into Gmail and Yahoo mail!

This is very exciting because now I can add great media content to my emails, making them more interactive and engaging. It blows me away how the tool so seamlessly integrates with different platform user interfaces. I still don’t quite understand how they make it work. I’ve tried all the top Firefox add-ons, Delicious, StumbleUpon, and Firebug being a few other winners, but those are just buttons or toolbars on top of the browser, whereas the Zemanta app exists dynamically within the actual webpage. These guys are doing something very special and I’m excited to see where they take it. Still waiting on them to hook it up with affiliate links!

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