This video is a compilation of my harvests in the agroturismos of Italy, the desert of Argentina, and the sunshine of northern California. The music is one of my favorite songs of all time, it’s called Voyageur by Enigma. I moved out to California a year ago with a bottle of GrapeThinking, a bottle of ideas I guess you could say, that started filling up 5 years ago with conversation between myself, Jacob Bohall, Ruarri Rogan, Meghan O’Malley, and many others. Over the past year, those ideas have delightfully fermented, and the time has finally come for us to have a taste…

~circuit to cell, web to water, mind to vine~

They bought a car with another girl (the rock star of the group), and were planning to head way north to work on a farm for a little bit. They invited me to go, so I left my suitcase with a friend in San Francisco and hit the road with them. The following few weeks were beyond amazing… so many serendipities. My favorite was running into one of the winemakers I worked with everyday for 2 months in Argentina earlier this year in a small grocery store parking lot in Napa, and I just so happened to have a bottle of the organic wine we worked on in my backpack. Our car turned into a sustainable circus. We worked on the farm we set out for, did a little harvest work at a winery, but mainly stayed on the road visiting sustainable farms all around northern Cali. We touched Humboldt, Mendocino, Sonoma, Napa, and Marin.

A couple of our favorites were Filigreen Farm in Anderson Valley, where Chris Tebbutt has built an amazing mixed biodynamic agriculture setup of vines and fruit orchards, it was incredible. He also had huge solar arrays setup that produce 100% of the farm’s energy… a true thinking farm. We also visited Paul Dolan at his biodynamic Dark Horse Farming Ranch in Ukiah, which was powerful. He has an “energy center” with his flow form, preparations, and a stunning “bug strip” of crazy flowers and vegetation that generates the biodiversity and balance in his vineyard. On our way south, we made a stop at Solar City somewhere on 101 south of Ukiah, which is a sustainable building/living community. We slept in a teepee and talked about what it takes to build sustainable communities.

Somewhere along the way we got tipped off about the Bioneers conference down in San Rafael so we trekked down there and crashed the conference for the weekend. I talked to Rebecca of the Biodynamics Association about heading up their booth for a day in exchange for a free pass, and she graciously accepted my offer. We got to see some amazing speakers and share even more amazing ideas, and I was able to pitch biodynamics all day Sunday at the trade show.

We just kept going, drinking, laughing, breathing, seeing how these amazing farms are changing the environment, all while staying break even along the way. We went crazy and then sane and then crazy again. It was a ride. Now, I’m back in San Francisco to soak in what this place is all about, and make some magical elixirs along the way…

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Ronald Jenkees on keys

Ed-Alleyn Johnson on Electric Violin

I know MySpace has kinda become the center of the indy music world and hopefully the messiah that will rejuvenate the music industry, but YouTube may be where it all starts. Inspiring music is a live vibe, its in the moment and that’s what’s been lost with the production of today. People can make catchy shit in the studio, but musicians can’t move a crowd of 30,000 anymore. There’s a few out there today that kill it, but not many. That’s what’s awesome about YouTube… it catches it live. I know Ed Johnson has been around for awhile, but hopefully performances like what Ronald put up will get him signed and help spread his music.

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Wow, what an excellent conference! A game changer. I have to thank my friends over at Village Green Energy for hooking me up with a free pass. I’ve been so passionate about this movement as long as I can remember… ever since 6th grade when I messed around with electromagenetic fields and plants. Early education for me was all about ecology and environment, and that followed with rigorous economics in college, which I didn’t quite understand about myself until now. Having not gone into banking with my degree and now seeing the state of the economy I was like shit… but David Suzuki put it so clearly… it’s (eco)nomics. I can’t believe I never recognized that. I automatically associated economics with the greedy, short-sighted mentality of Wall Street that focuses solely on the bottom line and exploiting the market for cash and egoic status. Yet you realize the bottom line is not the statement of cash flows or the balance sheet… it’s the fuckin planet. Ecology + Economics = Sustainability. This conference was absolutely buzzing! People were feeling alive and connecting and touching each other like I’ve never seen in my life. We all knew the green revolution is ready and about to change the world in a big way.

The keynotes were superb with Al Gore, Jerrry Brown, and David Suzuki really leaving a moving impact on me. Nobody was afraid to go deep. Sure there was plenty of talk about clean tech innovations or green building or policy changes.. but more so people were incredibly open about spiritual and conciousness based changes that are going to take place around the world to solve this crisis. Sarah Susanka even brought the crowd to tears with her moving presentation. It’s so much bigger than green or solar or oil… it’s about enlightening the human race that we are one and we share the same spirit with each other and with the world as a whole. I found it to be quite the religious experience to be at this conference. A few others being recently when I went into the wild of Alaska for a few weeks and when I saw the Dalai Lama speak in Bethlehem, Pa.

Aside from the heavy stuff, there were tons of innovative companies doing everything from cutting edge solar installs, to green acrhitecture consulting, to new age battery storage, smart grid stuff, efficiency software, New Resource Bank (which is exploding with business during this banking crisis… lol gotta love it!) and sooo much more. You had builders, utility reps, entrepreneurs, mad scientists, engineers, and everyone was so open and loving and connecting. I was blown away… it took me 3 full days to digest it all.

There were also brilliant seminars and panels, the best one for me being the State of Investing in Clean Tech, where partners from KPCB, Foundation, Sigma, and DFJ (all the big Menlo Park firms) talked about what companies they’re investing in and what technology is working… and yet something was different. These are VCs and of course money is there first concern, but with this clean green movement we are finally going to enter into a phase of social… or better yet eco-capitalism… where we benefit the environment and the social welfare of all while making a shitload of money and creating a shitload of jobs. This is an unprecendented opportunity in economic human history. Create a concentrically cyclical supply chain and pass the prosperity around the world. I was inspired by the VCs stories of how they’re going green in their own lives and their deep personal commitment.

A few themes from the conference to leave you with:

1) Nature to the grid baby – energy, health, architecture

2) Ecology + Economics = Sustainability (Eco-Capitalism)

3) Sky power will fuel the earth

4) The only thing special about humans is our foresight… our ability to see and shape the future. So lets use it.

5) A new connected conciousness is emerging that will limit the individual ego that has evolved and scorched our earth with fragmented, disjointed, greedy agendas. The only chance at eternal life is if we live together as one.

6) Be the change you want to see in the world!

In my humble opinion, these are unprecedented and magical times in the history of our race and our planet. There’s no better place to be then right here, and right now.

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Red Wine is a perfect libation for festivals – primarily because it doesn’t need to be kept cold; it doesn’t lose its fizz and if you’re drinking wine locally produced its dirt cheap and super-good. Within minutes of popping the cork however I’d managed to spill the Rioja on my new pants and was questioning the merits of wine in a situation where a shower is hard to find… when suddenly, with a splash of from my water bottle – the wine was gone. Brilliant! Wine proof pants – what more could a young millennial wine-lover at a music festival wish for? I reckon marketing the pants specifically as wine-proof and selling it at Bonnaroo could be a good gig.

Festivals have become huge in the UK – and I guess the States is now picking up. Winemakers have a huge opportunity to sponsor music festivals – because the combination of music, nature, art and alcohol are what festivals are all about. Festivals have re-invented themselves since the days of Woodstock and are a perfect platform for not only entertaining people, but many organisations use them to spread awareness and raise money.

The Green Man Festival coming up next week is one of the most prominent indie festivals – where, much like the Big Chill – and both less commercially than Glastonbury, it promotes organic food, green living, sustainability etc. There’s a huge oppotunity in this concept and I’d really like to see some of the Oregon wineries putting on some music festivals and promoting their wines together with bands from Washington State and around. Many vineyards have acres of land and there’s plenty scope to host festivals on the vineyard grounds themselves. Once millennials cotton onto the benefits of wine and the contribution of viticulturalists to the environment and to local communities – it’ll certainly be the final push needed.

Now that I’ve found a pair of wine-proof pants; and have finally sprung for a decent festival tent whilst having fallen in love with festivals on the first night of Benicassim in a monent of sitting with my wife and two close friends, Will and Anin, drinking Rioja as a pre-game at the campsite with Sigur Ros about to play… I think it’ll be hard to go back to taking normal holidays.

Hopefully next year the Grapethinking team can bring some of the fabulous Tastevine collection to Bonnaroo and some of the other festivals in the US, and one day to the UK – we’ll provide a tent, picnic blankets and a selection of some of the best and most affordable wines from around the world… we’ll leave the music to the musicians though. Don’t forget to bring wine-proof pants…

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Being involved in lifestyle marketing really has its perks. When GrapeThinking was in its infancy, and the only client was Tastevine.com, it was really easy to mix business and pleasure. As a group of Millennials passionate about promoting things that bring people together, we didn’t find it too demanding to travel to major cities and throw parties promoting particular wines, and of course, the Tastevine wine community.

As the “tech” guy, my traveling is not quite as adventurous as say Ruarri’s travels to Morroco, or Meghan’s trip Paris, but I do get a chance here and there, and I always try to make the best of it. Apparently, I’m starting a tradition of going to a concert/music festival to complement my business trips.

Late last year, while traveling in Chicago for a meeting with the Dead Grapes Society (an awesome group of wine-lovers), I discovered Lalapalooza was the same night/weekend. After talking with a few of the locals, I found my way to Grant Park, and was just in time to see The Black Keyes, and the last show of the night, Ben Harper, where Eddie Vedder from Pearl Jam made a guest appearance.

I’ve always wanted to see Radiohead. They are a band reveled as the modern-day Beatles, and they are currently making their way around the globe on their World Tour… Atlanta being the stop this past Thursday night. Being in town for several business meetings, I called on some friends to see what they were doing, and as would be expected, all of my friends were on their way to the show. After a quick call to Ticketmaster, I was relieved in knowing I could buy a ticket at the gate as there were plenty, and join my friends for what I was sure would be an awesome experience.

This is where it gets interesting. I make it to HiFi Buys (Lakewood) Amphitheater, and am informed the tickets are sold out… WHAT? After a moment shock, the guy behind the counter tells me he does have just one more. I quickly pay for the ticket and rush to the gate where I’m informed that my freshly purchased ticket has already been used… WHAT? Back to the counter I go, where the guy who sold me the ticket takes a highlighter and writes OK on it. Back to the gate, and without hesitation, they let me in.

Once inside, I navigate to where my friends are sitting, and they “sneak” me into the seats of the Amphitheater with them. After catching up, I proceed to tell them the story about my ticket being OK, at which point I pull out the ticket and show them. A few seconds later, we discover that the ticket I am holding is not the Lawn Ticket I assumed, but rather a front row ticket… WHAT?

Needless to say, I ended up not only getting to see Radiohead, but I was able to live the experience from the front row with a $66 ticket.

If you read this post, and you are wondering who Radiohead is, you can listen check out some of their music on the Amazon API widget to the left. Amazon just released the ability to embed a widget that plays mp3 clips, and what a great opp to try it out. (sorry, the tech geek has to come out somewhere)

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A MÉNAGE À TROIS WITH JOSH ROUSE AT CARNEGIE HALL
NEW YORK-November 28, 2007- Fresh from Spain, Josh Rouse comes back to delight fans and make some new ones with his latest release, Country Mouse, City House. His seventh proper full-length album on his imprint label Bedroom Classics (through Nettwerk Music Group) was released this past summer.

Following the release, Josh has partnered with Ménage à Trois wines in a new marketing venture. The promotion, which starts November 1st, will display a hang tag or tear pad with Josh Rouse information (tag line, URL, and code for downloads) on over 2 million bottles of Ménage à Trois wines, inviting them to download samplings of Josh’s music. Fans can also enter to win a trip to see Josh perform live at New York’s Carnegie Hall. The winning fan will receive all expenses paid trip to New York for two to see Josh’s concert on April 18, 2008 – plus receive $1,000 in spending money. Fans can find bottles of wine to purchase in major supermarkets. In addition to the sweepstakes, a free song preview off the new album is available at menageatroiswines.com.

Recorded over a six-day session in Puerto de Santa Maria, Spain with rhythm section (Marc Pisapia, James “Hags” Haggerty) and super engineer/producer Paco Loco, Joe Pisapia (Marc’s brother) added some overdubs and helped Josh mix the album Nashville. “The songs were written mostly during the summer of ’06. After doing a “summer” record (Subtitulo), I thought it would be fit to do something with more of a “wintry” feel,” said Josh.

The title was conceived during a 70-mile walk through the north of Spain in October. “I thought it was a funny name and it’s similar to Aesop’s tale by the name of “Country Mouse and the City Mouse”. People tell me I sometimes resemble a mouse in photos. It also rhymes with my name. My sound is still 70′s singer/songwriter. That’s my favorite style of music, so that’s what I do. I, and many of the people I work with, am obsessed with the sound and production of the 60′s and 70′s. Put simply, it just has something that a lot of modern records don’t have. Perhaps it’s being in the moment, and Country Mouse, City House is just that, a really great moment,” said Josh.

Ménage à Trois
The phrase-a French term for blending of three-refers to the selection of varietals that comprises this whimsical approachable trio of wines. The exotic, flowery and silky White Blend explores the promising relationship between Moscato, Chardonnay and Chenin Blanc. The Red Blend, with its rich, forward profile, shows what happens when you introduce Zinfandel to Merlot and Cabernet. Rounding out the trio (because there just has to be three) is the Rosé Blend. There’s no pretension and no pretense in this blend of Merlot, Syrah and Gewurztraminer-just a fruit-laden roller coaster ride. These three wines are the result of bottling some passion, fun and a little excitement-all without breaking the bank.

For more information, contact:

Nettwerk Music Group-

Nell Cochrane -nell@nettwerk.com

Karina Paje – karina@nettwerk.com

Trinchero Family Estates- Ménage à Trois wines- Colleen LeMasters
clemasters@tfewines.com 707.963.3104 ext. 2610

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Insofar as Southern hemisphere sport is concerned – Argentina certainly holds its own on the Rugby field, but in the field of Malbec Argentina writes the rules.

The de Carodilla Malbec 2005 has a Medoc characteristic to it, with a rustic smokiness and distinct taste veins of strawberry and currents that course through the wine-dark juice. I’m reminded of the profile of certain Central Otago Pinot Noirs – except it delivers at a fraction of the price and much wider availability.

In an Argentinian wine-rugby club, anything with Malbec makes the side.

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Do you read www.treehugger.com – if not, I seriously recommend visiting it on a weekly basis. It’s packed with well informed and easily digestible factlets, and is a good way to not only keep informed – but to learn how to make a difference.

The good news is that drinking wine promotes agriculture, and generally speaking that’s a good thing – because leafy crops absorb carbon. It’s pretty cool to know that doing what you enjoy can simultaneously contribute to reducing your carbon footprint. One couldn’t really say the same for vodka or beer. Who knows – perhaps if the idea of wine not only lowering your cholesterol, but also reducing you carbon footprint catches on: it’ll begin to grow as an industry. I look forward to the day when I can walk into a wine bar and not be the only person under 25 in the room… I look forward to the day when friends will elect to give me wine on my birthday as opposed to a single malt whiskey. It’s coming.

As Gary has his mission to change the wine world one day at a time and has launched his Thunder App on facebook, we’re definitely seeing a positive shift, and Grape Thinking is behind him all the way. Community sites and the internet are perfect for wine – as Below The Line is so much more affordable than above the line.

On that note – many people don’t realize the Grape Thinking team offers a premium and insight driven service to wineries and restaurants who want to know the best way to leverage a credible web presence to create awareness for their wines, drive traffic through their sites and ultimately – increase wine sales. So for any our more recent readers from wineries or restaurants, if you’d like to set up a consultation then write to me.

Just one last thing: remember that if you ever need a reason to drink wine, you can just say that you’re doing it for the environment.

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Capozzi and Stormhoek, though from different countries entirely, have a lot to learn from one another, but at the moment there isn’t a platform to do it on. Grape Thinking, as many of you have guessed by now, will be that platform. In the coming months we’re going to launch an international wine community, where oenophiles will not only be able to affiliate themselves with global wineries, but they’ll be able to purchase the wine and review it themselves. Israeli Wines, a particular passion of mine, amongst others, will be given a platform to not only market themselves on the same platform as Australia and New Zealand, but because its digital there will be no fights for shelf-space or case-displays. Grapethinking will be the ‘digital vine’ connecting global vineyards, winemakers, bloggers, restaurateurs and wine lovers into the first global digital cocktail party where wine, opinions and dreams can be shared.

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