Like many a webworker - I’m addicted to Podcasts and am pretty much plugged in on a daily basis to the best of APM, NPR, Guardian News Media, Grape Radio etc. Robert Krulwich of NPR did a show the other day about the MIT Bioengineering faculty, and the dawn of a new species under the fostering care of some students with olfactory concerns. You can listen to the show here, but basically the show discusses how for bio-engineering students - life is spent in fume cupboards culturing e-coli in a petri-dishes, and due to the fact that e-coli smells like, er, smells like, well… shit, these students applied their trade to splice out the shit-smelling gene from the e-coli and replace it with the gene from Wintergreen that makes Wintergreen smell like Spearmint resulting in good smelling shit.

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Sour-grapes for Hillary Clinton, whose rotting cynicism is no match for Obama’s sparkle. There’s no doubt that if politicians were wine - Hillary is vinegar and Obama is champagne.

How dare Senator Clinton come out against Senator Obama, after his over rated comments about small-town America being bitter, with a series of photo-opportunities, going through the motions with a camera crew in tow - and in one audacious clip, pausing to have a sip of beer and drink a shot!

Oh sure Hillary, you drink beer so that makes you working-class.

The idea that a certain product can dictate one’s class is especially infuriating to a real wine-drinker, who recognizes wine’s essentially humble and agricultural roots - much the same as beer. That Clinton thinks that she can relate to the working class man with a photo-op drinking beer demonstrates that she is in fact far more derisory of the working class than she would dare let on. Although Obama may be on record saying that people cling to guns and religion because of economic uncertainty (which may not be entirely untrue), for Clinton to respond by taking a sip of beer and drinking a shot means that she thinks the best way to get the attention of the working class is to show an affinity for the bottle (which is slanderous.) Unwittingly, and thus tellingly, she implies that middle-class America are a bunch of drunks.

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So you are ready to start advertising on Facebook?… Great! This simple tutorial should help you to get your ad set-up in less than 15 minutes.

Step 1 - What are you promoting? - Login to Facebook, then go to the Create Ad page and enter the url you want your traffic to go to. (For our clients, we customize a landing page for each ad in an effort to better convert the traffic). Read the rest of this entry »

What do you do if you want to show your ads to single females between the ages of 22 and 26, who are interested in Jack Johnson, traveling, and enjoy the hit TV series “Lost”. - Answer - Facebook Advertising

You can only narrow your targeted advertising down so far when using some of the traditional online advertising strategies. Google Adwords allows you to target specific keywords (a proven method), and they will use IP addresses to geo-target your ads to people in specific areas. You can roughly determine the demographics of a particular website for your CPM (cost-per-impression) advertising based on content..e.g. the most frequent visitors of dating sites are single males between 30 and 45 years of age, and they are interested in …

Like many advertising services, Facebook offers you the option to pay on a CPC (cost-per-click) basis, which means exactly that. You only pay when someone clicks on the ad. You can also choose the CPM method, which can save you money and offer more overall exposure for your $. They launched the program in November, and have received both positive and negative criticisms. Read the rest of this entry »

After reading both Tom Wark’s post last week about the coming implosion of the US wine wholesalers and the news released yesterday of Amazon entering the US wine market, I think we can all feel the change coming. We haven’t talked about it much in our writings over the past year+, but our main advisor/investor in our Tastevine wine project is on the board of directors of the recently merged R-NDC (Republic National Distributing Company). From our experience, change is ready.

We have learned so much having an inside viewpoint on the true nature of the industry, from the struggles, to the perceptions, to most importantly the arrogance that all parties use to mask their fear of change. Everyone knows where the industry is going and really wants to come together to bring about change, but no one is ready to compromise. As the direct movement continues to gain momentum and breakdown barriers, wholesalers continue to feel backed into a corner, forcing them to use their brut force and FUD tactics to make everyone else feel the stress that they do. Wark’s line is priceless tho –”Now, they whine like a little girl who just soiled their Sunday dress and run off crying to daddy asking him to put down his tools and stop doing his job, so he can clean the mess the little girl made all by herself.”– lol. Read the rest of this entry »