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So you are ready to start advertising on Facebook?… Great! This simple tutorial should help you to get your ad set-up in less than 15 minutes.
Step 1 - What are you promoting? - Login to Facebook, then go to the Create Ad page and enter the url you want your traffic to go to. (For our clients, we customize a landing page for each ad in an effort to better convert the traffic). Read the rest of this entry »
What do you do if you want to show your ads to single females between the ages of 22 and 26, who are interested in Jack Johnson, traveling, and enjoy the hit TV series “Lost”. - Answer - Facebook Advertising
You can only narrow your targeted advertising down so far when using some of the traditional online advertising strategies. Google Adwords allows you to target specific keywords (a proven method), and they will use IP addresses to geo-target your ads to people in specific areas. You can roughly determine the demographics of a particular website for your CPM (cost-per-impression) advertising based on content..e.g. the most frequent visitors of dating sites are single males between 30 and 45 years of age, and they are interested in … 
Like many advertising services, Facebook offers you the option to pay on a CPC (cost-per-click) basis, which means exactly that. You only pay when someone clicks on the ad. You can also choose the CPM method, which can save you money and offer more overall exposure for your $. They launched the program in November, and have received both positive and negative criticisms. Read the rest of this entry »
After our recent post highlighting a recent duplicate content issue we faced, we decided it would be a good time to start giving out free advice for building your web rankings.
One of our most commonly requested services is web site optimization. Unfortunately (and fortunately) web developers are just now starting to implement a better practice of building sites to be search engine friendly. As web development continues to be outsourced, many developers just don’t feel like putting in that little bit of extra effort that truly does go a long way.
You may be familiar with some of the following issues, as I’m trying to keep this list simple, but hopefully there are a few gems that may help you on your way to the top. If you have any questions, don’t be shy to comment and we’ll help in every way we can. Read the rest of this entry »
We’ve recently added the Skribit Widget to our site. This is a great tool that allows us to get in sync on what you would like us to write about. Just click on the suggest a post button, and start typing. Pretty soon you will discover we have written on your topic of choice. Oh… and if you see something interesting.. click the button on the right to give it your vote!
Most of the players in the United States Rugby side probably wouldn’t know where to point if you asked them to indicate Tonga’s position on a map, and thus it must have been quite satisfying for the small island to serve a cold can of whip-ass to the world’s only remaining superpower yesterday when the shamed Eagles lost 25 points to 15. The USA’s dismal performance in the Rugby and Soccer World Cup all serve as a startling reminder of the tremendous lack of interest in world affairs on the US’s part - and that when it comes to world sport, environmental protocols and UN resolutions, the US is not a team player. Of course it is not only in sport that the US are beaten by small and obscure nations, it would seem that recently the score-board in War hasn’t been to flattering either (think Vietnam, Somalia and Iraq where most of the soldiers who have been thrown into wars there probably couldn’t have found the country they’re fighting in on a map before they were stationed there.) Perhaps the lesson in all this is that aside from at a bit of geography in high-school, it would perhaps be good foreign policy to try prime the pumps of worldly curiosity within the Nation. I dare say that there’s no better way to get to learn a little geography and some history than by drinking wine and having a love of food. Imagine people switching off the mind-dulling and hate spewing Fox News, and switching over to the Food Network for a cooking show in Tuscany, a wine tour in Syria or a cuisine pilgrimage to Morocco. Perhaps we could do away with some of the demonization of the Middle-East if we were to explore their culture. Hell, how’s this for an idea: instead of trying to destroy the rest of the world, how about enjoying it! What a crazy thing that would be, enjoy and don’t destroy. There is after all such a thing as soft-power, which is where you win wars not with bullets and rifles, but with culture and ideas.
