Late Night TV — It was 12:15pm EST last Friday, July 11, and David Letterman’s Late Show had just gone to a commercial. You might wonder the relevance especially related to Grapethinking? But I feel I must tell you about the absurdly ridiculous guest I saw pitching a product that deserves to be shunned and whose creator/promoter deserves to be sent to one of the deeper rings in Dante’s Inferno. Her name is known throughout the Internet and entertainment circles like any STD in a free walk-in clinic, haven’t guessed yet? Its Paris Hilton, a woman who I attribute the downfall of what is left of American Culture and in this instance it is no different, it is probably even more apparent. Ms. Hilton in all of her infinite wisdom has thought it would be a good idea to market the brand RICH Prosecco (an Italian grape used to make sparkling wine) in a can because it’s sexy. Don’t get me wrong I get the whole new age sexy marketing idea, it’s a damn good one, but putting sparkling wine in a can is like drinking Don Perignon out of a Dixie Cup… not to mention the hangover that will surely follow. I can’t imagine what the Italians think of this blatant slap in the face; some poor smuck (pardon my Yiddish) who has never made it in the world of wine probably got offered a lot of money to sell out. Of course the next product she presented was on the go hair extensions called clipin go. David was sarcastically heckling her the whole time… gotta love him.

What do you think about this change in wine marketing? Does a can make wine more sexy and appealing in a club atmosphere?

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