Archive for the ‘Marketing’ Category

GrapeThinking

Tuesday, September 13th, 2011

This video is a compilation of my harvests in the agroturismos of Italy, the desert of Argentina, and the sunshine of northern California. The music is one of my favorite songs of all time, it’s called Voyageur by Enigma. I moved out to California a year ago with a bottle of GrapeThinking, a bottle of ideas I guess you could say, that started filling up 5 years ago with conversation between myself, Jacob Bohall, Ruarri Rogan, Meghan O’Malley, and many others. Over the past year, those ideas have delightfully fermented, and the time has finally come for us to have a taste…

~circuit to cell, web to water, mind to vine~

Posted in Art, Business, Culture, Design, Dining, Economy, Energy, Environment, Events, Family, Food, Health, Industry, Labels, Lifestyle, Love, Marketing, Media, Millennials, mind, Music, News, Passion, Restaurant Review, Spirit, Spirituality, Stories, Sustainable, Technology, Thoughts, Travel, Wine, Wine Review, Wine/11 | No Comments »

California Dreaming

Tuesday, October 26th, 2010

I’ve been in California for 3 weeks now, and it’s been a vortex of amazing people, inspiring farms, and tasty elixirs. Right off the plane in San Francisco, I met a girl crazy passionate sustainable development and permaculture with extensive experience in sustainable natural building… and she just so happens to love doing promotions. She was meeting a friend out here, who is an amazing young sustainable farmer and loves fermenting and home brewing. I really couldn’t have connected with people more aligned with my own passions… talk about synchronicity.

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Posted in Art, Culture, Design, Environment, Events, Health, Lifestyle, Love, Marketing, Millennials, Music, Passion, Spirituality, Sustainable, Travel, Wine | 1 Comment »

What age are we in?

Wednesday, April 8th, 2009

The question of what age we are in?, is important for us as marketers because it helps us understand our macro and informs our strategy and our decisions the future.

There can be no doubt that we are seeing a transition at the moment – and I’m not talking about from capitalism to socialism, but rather something less tangible and equally pervasive. This change, I think, is from an age of objects into an age of ideas. Be it an iPod, a Blackberry or an iPhone, we as a society have come to depend on our objects, but the trend toward ‘one box solutions’ and centralising our PDAs, mobile phones, e-mail and music devices shows a longing to free ourselves of the objects, devices, countless power cables and the increasingly cluttered assortment of gadgetry churned out over the years. The inevitable movement towards cloud computing shows the urge of our society to become less dependent on material objects in favour of something more powerful and less immediately tangible. It is in this very transition from physical to ideological that we can see the beginnings of a permanent change.

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Posted in Business, Culture, Marketing, Technology, Thoughts | No Comments »

West Coast Green – How my life changed this week

Saturday, September 27th, 2008

West Coast Green conference

Wow, what an excellent conference! A game changer. I have to thank my friends over at Village Green Energy for hooking me up with a free pass. I’ve been so passionate this movement as long as I can remember… ever since 6th grade when I messed around with electromagenetic fields and plants. Early education for me was all ecology and , and that followed with rigorous economics in college, which I didn’t quite understand myself until now. Having not gone into banking with my degree and now seeing the state of the economy I was like shit… but David Suzuki put it so clearly… it’s (eco)nomics. I can’t believe I never recognized that. I automatically associated economics with the greedy, short-sighted mentality of Wall Street that focuses solely on the bottom line and exploiting the market for cash and egoic status. Yet you realize the bottom line is not the statement of cash flows or the balance sheet… it’s the fuckin planet. Ecology + Economics = . This conference was absolutely buzzing! People were feeling alive and connecting and touching each other like I’ve never seen in my life. We all knew the green revolution is ready and about to change the world in a big way.

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Posted in Art, Business, Culture, Design, Dining, Energy, Events, Family, Food, Industry, Labels, Lifestyle, Love, Marketing, Millennials, Music, News, Passion, Stories, Technology, Thoughts, Travel, Wine/11 | Comments Off on West Coast Green – How my life changed this week

Are you Linkbuilding for SEO?

Wednesday, September 10th, 2008

Every day we talk to clients and potential clients who are trying to build their business exposure through Search Engine Optimization. In most every case they come to us after trying to do their own , only to find that their rankings suddenly started to fall.

These cases are generally the result of bad linkbuilding. There are so many varying opinions and resources for linkbuilding that as a novice web marketer, you can easily travel down the wrong path. The problem with all of the advice you find across the web, is that most of it is outdated.

For example: A year ago, it was extremely popular for marketers to try and use deep-linking (linking to pages inside of their site instead of the homepage) as a means to boost the rankings for those particular pages. Well.. this became common knowledge, spammers took advantage, and now that tactic raises red flags. If you are a reading this, you know that more often than not, when you link to a website, you reference the name of the site, and link to the homepage ( e.g. Fermentation Wine Blog ).

Here are some more linkbuilding concepts that you should avoid: (more…)

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Posted in Marketing, Technology | 17 Comments »

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