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West Coast Green – How my life changed this week

Saturday, September 27th, 2008

West Coast Green conference

Wow, what an excellent conference! A game changer. I have to thank my friends over at Village Green Energy for hooking me up with a free pass. I’ve been so passionate this movement as long as I can remember… ever since 6th grade when I messed around with electromagenetic fields and plants. Early education for me was all ecology and environment, and that followed with rigorous economics in college, which I didn’t quite understand myself until now. Having not gone into banking with my degree and now seeing the state of the economy I was like shit… but David Suzuki put it so clearly… it’s (eco)nomics. I can’t believe I never recognized that. I automatically associated economics with the greedy, short-sighted mentality of Wall Street that focuses solely on the bottom line and exploiting the market for cash and egoic status. Yet you realize the bottom line is not the statement of cash flows or the balance sheet… it’s the fuckin planet. Ecology + Economics = . This conference was absolutely buzzing! People were feeling alive and connecting and touching each other like I’ve never seen in my life. We all knew the green revolution is ready and about to change the world in a big way.


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Sunday, November 5th, 2006

In light of the recent hoo-hah celebrity adoptions, it’s rather baffling to try sort out who rent bleachersis right. There have been enough blogs on this subject, so I will decline to comment on my position. As an African, all I can say is that it is rather warming to see such positive attention being paid to Africa. People in the Western world and media are really driving positive changes and in the words of Bono ‘how wonderful it is to be the generation that can make a difference.’ From the Gap (Red) campaign, to the Mastercard Aids campaign, Aldo shoes Aids awareness and so many other instances of branded philanthropy, it is an inspiration to see so many companies waking up to the necessity of branded philanthropy.

Even the symbol of the continent of Africa has become somewhat reified in today’s media and is right up there in the realm of Cher and Mickey Mouse. Despite what all the cynics may say about celebrity involvement, I think that it is our duty to suspend our scepticism, lest we deter such influential people from bestowing their support on an entire continent in need. I think that passing proceeds along from products that Westerners buy every day is an excellent way of allowing people to contribute without requiring them to make too great a change from their lifestyle. In the words or the Red campaign

‘You make choices every day, from the clothes you wear to the music you play. Now making a choice means making a difference.’

So many young people feel frustrated at not being able to help the world, and I think that charities have the responsibility to make contribution easier than actually having to go out and join the Peace Corps.

Here are a few great ways to make a difference:

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