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	<title>Grape Thinking &#187; Labels</title>
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	<link>http://grapethinking.com</link>
	<description>Fusing Mind with Vine</description>
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		<title>GrapeThinking</title>
		<link>http://grapethinking.com/grapethinking-video</link>
		<comments>http://grapethinking.com/grapethinking-video#comments</comments>
		<pubDate>Tue, 13 Sep 2011 18:40:26 +0000</pubDate>
		<dc:creator>Mu</dc:creator>
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		<guid isPermaLink="false">http://www.grapethinking.com/?p=3805</guid>
		<description><![CDATA[This video is a compilation of my harvests in the agroturismos of Italy, the desert of Argentina, and the sunshine of northern California. The music is one of my favorite songs of all time, it&#8217;s called Voyageur by Enigma. I moved out to California a year ago with a bottle <a href="http://grapethinking.com/grapethinking-video" rel="nofollow">more...</a>]]></description>
			<content:encoded><![CDATA[<p><center><iframe src="http://player.vimeo.com/video/21361935?title=0&amp;byline=0&amp;portrait=0" width="500" height="300" frameborder="0" webkitAllowFullScreen allowFullScreen></iframe></center></p>
<p>This video is a compilation of my harvests in the agroturismos of Italy, the desert of <a href="http://grapethinking.com/tag/argentina" class="st_tag internal_tag" rel="tag nofollow" title="Posts tagged with Argentina">Argentina</a>, and the sunshine of northern California. The music is one of my favorite songs of all time, it&#8217;s called Voyageur by Enigma. I moved out to California a year ago with a bottle of GrapeThinking, a bottle of ideas I guess you could say, that started filling up 5 years ago with conversation between myself, Jacob Bohall, Ruarri Rogan, Meghan O&#8217;Malley, and many others. Over the past year, those ideas have delightfully fermented, and the time has finally come for us to have a taste&#8230;</p>
<p>~circuit to cell, web to water, mind to vine~</p>
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		<title>West Coast Green &#8211; How my life changed this week</title>
		<link>http://grapethinking.com/west-coast-green-how-my-life-changed-this-week</link>
		<comments>http://grapethinking.com/west-coast-green-how-my-life-changed-this-week#comments</comments>
		<pubDate>Sun, 28 Sep 2008 02:42:11 +0000</pubDate>
		<dc:creator>Mu</dc:creator>
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		<category><![CDATA[About]]></category>
		<category><![CDATA[clean tech]]></category>
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		<category><![CDATA[west coast green]]></category>

		<guid isPermaLink="false">http://grapethinking.com/?p=642</guid>
		<description><![CDATA[Wow, what an excellent conference! A game changer. I have to thank my friends over at Village Green Energy for hooking me up with a free pass. I&#8217;ve been so passionate about this movement as long as I can remember&#8230; ever since 6th grade when I messed around with electromagenetic <a href="http://grapethinking.com/west-coast-green-how-my-life-changed-this-week" rel="nofollow">more...</a>]]></description>
			<content:encoded><![CDATA[<p><a href="http://westcoastgreen.com"><img class="alignleft size-medium wp-image-643" title="west-coast-green" src="http://grapethinking.com/wp-content/uploads/2008/09/west-coast-green.bmp" alt="West Coast Green conference" /></a></p>
<p>Wow, what an excellent conference! A game changer. I have to thank my friends over at <a href="http://villagegreenenergy.com">Village Green Energy</a> for hooking me up with a free pass. I&#8217;ve been so passionate <a href="http://grapethinking.com/tag/about" class="st_tag internal_tag" rel="tag nofollow" title="Posts tagged with About">about</a> this movement as long as I can remember&#8230; ever since 6th grade when I messed around with electromagenetic fields and plants. Early education for me was all <a href="http://grapethinking.com/tag/about" class="st_tag internal_tag" rel="tag nofollow" title="Posts tagged with About">about</a> ecology and environment, and that followed with rigorous economics in college, which I didn&#8217;t quite understand <a href="http://grapethinking.com/tag/about" class="st_tag internal_tag" rel="tag nofollow" title="Posts tagged with About">about</a> myself until now. Having not gone into banking with my degree and now seeing the state of the economy I was like shit&#8230; but David Suzuki put it so clearly&#8230; it&#8217;s (eco)nomics. I can&#8217;t believe I never recognized that. I automatically associated economics with the greedy, short-sighted mentality of Wall Street that focuses solely on the bottom line and exploiting the market for cash and egoic status. Yet you realize the bottom line is not the statement of cash flows or the balance sheet&#8230; it&#8217;s the fuckin planet. Ecology + Economics = <a href="http://grapethinking.com/tag/sustainability" class="st_tag internal_tag" rel="tag nofollow" title="Posts tagged with sustainability">Sustainability</a>. This conference was absolutely buzzing! People were feeling alive and connecting and touching each other like I&#8217;ve never seen in my life. We all knew the green revolution is ready and <a href="http://grapethinking.com/tag/about" class="st_tag internal_tag" rel="tag nofollow" title="Posts tagged with About">about</a> to change the world in a big way.</p>
<p><span id="more-642"></span></p>
<p><img class="aligncenter size-medium wp-image-644" title="keynote" src="http://grapethinking.com/wp-content/uploads/2008/09/keynote.bmp" alt="Keynote speakers at West Coast Green" /></p>
<p>The keynotes were superb with Al Gore, Jerrry Brown, and David Suzuki really leaving a moving impact on me. Nobody was afraid to go deep. Sure there was plenty of talk <a href="http://grapethinking.com/tag/about" class="st_tag internal_tag" rel="tag nofollow" title="Posts tagged with About">about</a> <a href="http://grapethinking.com/tag/clean-tech" class="st_tag internal_tag" rel="tag nofollow" title="Posts tagged with clean tech">clean tech</a> innovations or green building or policy changes.. but more so people were incredibly open <a href="http://grapethinking.com/tag/about" class="st_tag internal_tag" rel="tag nofollow" title="Posts tagged with About">about</a> spiritual and conciousness based changes that are going to take place around the world to solve this crisis. Sarah Susanka even brought the crowd to tears with her moving presentation. It&#8217;s so much bigger than green or solar or oil&#8230; it&#8217;s <a href="http://grapethinking.com/tag/about" class="st_tag internal_tag" rel="tag nofollow" title="Posts tagged with About">about</a> enlightening the human race that we are one and we share the same spirit with each other and with the world as a whole. I found it to be quite the religious experience to be at this conference. A few others being recently when I went into the wild of Alaska for a few weeks and when I saw the Dalai Lama speak in Bethlehem, Pa.</p>
<p>Aside from the heavy stuff, there were tons of innovative companies doing everything from cutting edge solar installs, to green acrhitecture consulting, to new age battery storage, smart grid stuff, efficiency software, <a href="http://newresourcebank.com/">New Resource Bank</a> (which is exploding with business during this banking crisis&#8230; lol gotta love it!) and sooo much more.  You had builders, utility reps, entrepreneurs, mad scientists, engineers, and everyone was so open and loving and connecting. I was blown away&#8230; it took me 3 full days to digest it all.</p>
<p>There were also brilliant seminars and panels, the best one for me being the State of Investing in <a href="http://grapethinking.com/tag/clean-tech" class="st_tag internal_tag" rel="tag nofollow" title="Posts tagged with clean tech">Clean Tech</a>, where partners from KPCB, Foundation, Sigma, and DFJ (all the big Menlo Park firms) talked <a href="http://grapethinking.com/tag/about" class="st_tag internal_tag" rel="tag nofollow" title="Posts tagged with About">about</a> what companies they&#8217;re investing in and what technology is working&#8230; and yet something was different. These are VCs and of course money is there first concern, but with this clean green movement we are finally going to enter into a phase of social&#8230; or better yet <a href="http://grapethinking.com/tag/eco-capitalism" class="st_tag internal_tag" rel="tag nofollow" title="Posts tagged with eco-capitalism">eco-capitalism</a>&#8230; where we benefit the environment and the social welfare of all while making a shitload of money and creating a shitload of jobs. This is an unprecendented opportunity in economic human history. Create a concentrically cyclical supply chain and pass the prosperity around the world. I was inspired by the VCs stories of how they&#8217;re going green in their own lives and their deep personal commitment.</p>
<p>A few themes from the conference to leave you with:</p>
<p><strong>1) Nature to the grid baby &#8211; <a href="http://grapethinking.com/tag/energy" class="st_tag internal_tag" rel="tag nofollow" title="Posts tagged with Energy">energy</a>, health, architecture</strong></p>
<p><strong>2) Ecology + Economics = <a href="http://grapethinking.com/tag/sustainability" class="st_tag internal_tag" rel="tag nofollow" title="Posts tagged with sustainability">Sustainability</a> (<a href="http://grapethinking.com/tag/eco-capitalism" class="st_tag internal_tag" rel="tag nofollow" title="Posts tagged with eco-capitalism">Eco-Capitalism</a>)</strong></p>
<p><strong>3) Sky power will fuel the earth</strong></p>
<p><strong>4) The only thing special <a href="http://grapethinking.com/tag/about" class="st_tag internal_tag" rel="tag nofollow" title="Posts tagged with About">about</a> humans is our foresight&#8230; our ability to see and shape the future. So lets use it.</strong></p>
<p><strong>5) A new connected conciousness is emerging that will limit the individual ego that has evolved and scorched our earth with fragmented, disjointed, greedy agendas. The only chance at eternal life is if we live together as one.</strong></p>
<p><strong>6) Be the change you want to see in the world!</strong></p>
<p>In my humble opinion, these are unprecedented and magical times in the history of our race and our planet. There&#8217;s no better place to be then right here, and right now.</p>

	<h4>Related posts</h4>
	<ul class="st-related-posts">
	<li><a href="http://grapethinking.com/our-sustainable-future" title="Our Sustainable Future (November 12, 2008)">Our Sustainable Future</a></li>
	<li><a href="http://grapethinking.com/recycle-bank" title="Recycle Bank (December 10, 2008)">Recycle Bank</a></li>
</ul>

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		<title>What&#8217;s in a label?</title>
		<link>http://grapethinking.com/whats-in-a-label</link>
		<comments>http://grapethinking.com/whats-in-a-label#comments</comments>
		<pubDate>Sun, 14 Sep 2008 17:39:00 +0000</pubDate>
		<dc:creator>Meghan</dc:creator>
				<category><![CDATA[Design]]></category>
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		<category><![CDATA[Branham Estate]]></category>
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		<guid isPermaLink="false">http://grapethinking.com/?p=624</guid>
		<description><![CDATA[Wine labels will do it. How many times have you bought a wine because of its label? I know I have. Be it creative or just familiar, labels can make or break the wines sales. And I will admit right now that I have bought some ridiculously designed and named <a href="http://grapethinking.com/whats-in-a-label" rel="nofollow">more...</a>]]></description>
			<content:encoded><![CDATA[<p><a href="http://grapethinking.com/wp-content/uploads/2008/09/jazz-wine-label.bmp"><img class="alignleft size-medium wp-image-625" title="jazz-wine-label" src="http://grapethinking.com/wp-content/uploads/2008/09/jazz-wine-label.bmp" alt="Wine Label" width="215" height="288" /></a><a href="http://grapethinking.com/tag/wine" class="st_tag internal_tag" rel="tag nofollow" title="Posts tagged with Wine">Wine</a> labels will do it. How many times have you bought a <a href="http://grapethinking.com/tag/wine" class="st_tag internal_tag" rel="tag nofollow" title="Posts tagged with Wine">wine</a> because of its <a href="http://grapethinking.com/tag/label" class="st_tag internal_tag" rel="tag nofollow" title="Posts tagged with label">label</a>? I know I have. Be it creative or just familiar, labels can make or break the wines sales. And I will admit right now that I have bought some ridiculously designed and named wines. There was ‘Bitch’, which had a pink <a href="http://grapethinking.com/tag/label" class="st_tag internal_tag" rel="tag nofollow" title="Posts tagged with label">label</a> in black lettering. Don’t get me wrong, it was well priced and a quite enjoyable Grenache from Australia. Why did I buy it? Because my friend and I thought it was funny. A few weeks later I was back in that same <a href="http://grapethinking.com/tag/wine" class="st_tag internal_tag" rel="tag nofollow" title="Posts tagged with Wine">wine</a> store and I witnessed the same scene, two friends walk up the counter to purchase their wines and see ‘Bitch’ conveniently located at the register. The one friend turns to the other and starts laughing and they immediately pick it up and add it to their pile. Smart product placing.</p>
<p><span id="more-624"></span></p>
<p>Then there was Evil, a Cabernet Sauvignon from Australia. I’m waiting for the right birthday to surprise a friend of mine with a bottle of ‘Bitch’ and a bottle of ‘Evil’. I know it sounds mean, but listen they’re still getting <a href="http://grapethinking.com/tag/wine" class="st_tag internal_tag" rel="tag nofollow" title="Posts tagged with Wine">wine</a> out of the deal. I guess because of the Yellow Tail success, Australian wines feel they have to be uber creative to make a dent. This brings me to the next Australian <a href="http://grapethinking.com/tag/wine" class="st_tag internal_tag" rel="tag nofollow" title="Posts tagged with Wine">wine</a>, Suxx. I haven’t bought this one yet, but ‘Suxx’ Syrah does sound tempting.</p>
<p>Sometimes it’s the artistry on the bottle that draws me in. Last week I had this fantastically delicious, angels dancing on your tongue <a href="http://grapethinking.com/tag/wine" class="st_tag internal_tag" rel="tag nofollow" title="Posts tagged with Wine">wine</a>. James Iafrati did the <a href="http://grapethinking.com/tag/label" class="st_tag internal_tag" rel="tag nofollow" title="Posts tagged with label">label</a> art for ‘Jazz’. “The Jazz Quartet: Zinfandel, Petite Sirah, Cabernet Sauvignon and Syrah’ drew us in. From the Branham Estate Wines in Napa Valley, ‘Jazz’ is a bit pricier, but completely worth it. Did I mention that angels will be dancing on your tongue?</p>
<p>Don’t get me wrong, just because the <a href="http://grapethinking.com/tag/label" class="st_tag internal_tag" rel="tag nofollow" title="Posts tagged with label">label</a> is awesome doesn’t mean the <a href="http://grapethinking.com/tag/wine" class="st_tag internal_tag" rel="tag nofollow" title="Posts tagged with Wine">wine</a> will follow suit. When I see a creative <a href="http://grapethinking.com/tag/label" class="st_tag internal_tag" rel="tag nofollow" title="Posts tagged with label">label</a>, I think two things: maybe they are covering up their horrible <a href="http://grapethinking.com/tag/wine" class="st_tag internal_tag" rel="tag nofollow" title="Posts tagged with Wine">wine</a> with a cool <a href="http://grapethinking.com/tag/label" class="st_tag internal_tag" rel="tag nofollow" title="Posts tagged with label">label</a> or possibly this <a href="http://grapethinking.com/tag/wine" class="st_tag internal_tag" rel="tag nofollow" title="Posts tagged with Wine">wine</a> is equal in its creativity and taste. Nine out of ten times I buy it because that’s how I do. Say it’s that one time I didn’t buy the bottle, well I’ll think <a href="http://grapethinking.com/tag/about" class="st_tag internal_tag" rel="tag nofollow" title="Posts tagged with About">about</a> going and purchasing it until finally I go and buy it. I’ll let you know how that one tastes. What’s the lesson here? Just buy the <a href="http://grapethinking.com/tag/wine" class="st_tag internal_tag" rel="tag nofollow" title="Posts tagged with Wine">wine</a>. Buy those outrageous sounding wines and as always <a href="http://grapethinking.com/tag/wine" class="st_tag internal_tag" rel="tag nofollow" title="Posts tagged with Wine">Wine</a> Your Diet.</p>

	<h4>Related posts</h4>
	<ul class="st-related-posts">
	<li><a href="http://grapethinking.com/the-magic-is-in-the-juice" title="The magic is in the juice (June 11, 2008)">The magic is in the juice</a></li>
	<li><a href="http://grapethinking.com/wine-proof-pants" title="Wine Proof Pants (August 9, 2008)">Wine Proof Pants</a></li>
</ul>

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		<title>Estancia de Carodilla Malbec 2005</title>
		<link>http://grapethinking.com/estancia-de-carodilla-malbec-2005</link>
		<comments>http://grapethinking.com/estancia-de-carodilla-malbec-2005#comments</comments>
		<pubDate>Fri, 28 Sep 2007 17:50:21 +0000</pubDate>
		<dc:creator>Ruarri</dc:creator>
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		<category><![CDATA[Malbec]]></category>
		<category><![CDATA[review]]></category>

		<guid isPermaLink="false">http://grapethinking.com/blog/2007/09/28/estancia-de-carodilla-malbec-2005/</guid>
		<description><![CDATA[Malbec is the Eva Peron of Argentinian wine varieties and its presence on a label has done much for the category of the premium wine production nation on the South American continent. Whilst Chile often delivers incredibly on value, Argentina packs in value with value added by diversity &#8211; especially <a href="http://grapethinking.com/estancia-de-carodilla-malbec-2005" rel="nofollow">more...</a>]]></description>
			<content:encoded><![CDATA[<p><img src="http://grapethinking.com/wp-content/uploads/2007/09/willy-willy4.jpg" alt="willy-willy4.jpg" width="54" height="207" align="left" /><a href="http://grapethinking.com/tag/malbec" class="st_tag internal_tag" rel="tag nofollow" title="Posts tagged with Malbec">Malbec</a> is the <a href="http://en.wikipedia.org/wiki/Eva_Per%C3%B3n">Eva Peron</a> of Argentinian <a href="http://grapethinking.com/tag/wine" class="st_tag internal_tag" rel="tag nofollow" title="Posts tagged with Wine">wine</a> varieties and its presence on a <a href="http://grapethinking.com/tag/label" class="st_tag internal_tag" rel="tag nofollow" title="Posts tagged with label">label</a> has done much for the category of the premium <a href="http://grapethinking.com/tag/wine" class="st_tag internal_tag" rel="tag nofollow" title="Posts tagged with Wine">wine</a> production nation on the South American continent. Whilst Chile often delivers incredibly on value, <a href="http://grapethinking.com/tag/argentina" class="st_tag internal_tag" rel="tag nofollow" title="Posts tagged with Argentina">Argentina</a> packs in value with value added by diversity &#8211; especially in its ownership and complete creative license with the <a href="http://grapethinking.com/tag/malbec" class="st_tag internal_tag" rel="tag nofollow" title="Posts tagged with Malbec">Malbec</a> grape.</p>
<p>Insofar as Southern hemisphere sport is concerned &#8211; <a href="http://grapethinking.com/tag/argentina" class="st_tag internal_tag" rel="tag nofollow" title="Posts tagged with Argentina">Argentina</a> certainly holds its own on the Rugby field, but in the field of <a href="http://grapethinking.com/tag/malbec" class="st_tag internal_tag" rel="tag nofollow" title="Posts tagged with Malbec">Malbec</a> <a href="http://grapethinking.com/tag/argentina" class="st_tag internal_tag" rel="tag nofollow" title="Posts tagged with Argentina">Argentina</a> writes the rules.</p>
<p>The de Carodilla <a href="http://grapethinking.com/tag/malbec" class="st_tag internal_tag" rel="tag nofollow" title="Posts tagged with Malbec">Malbec</a> 2005 has a Medoc characteristic to it, with a rustic smokiness and distinct taste veins of strawberry and currents that course through the <a href="http://grapethinking.com/tag/wine" class="st_tag internal_tag" rel="tag nofollow" title="Posts tagged with Wine">wine</a>-dark juice. I&#8217;m reminded of the profile of certain Central Otago Pinot Noirs &#8211; except it delivers at a fraction of the price and much wider availability.</p>
<p>In an Argentinian <a href="http://grapethinking.com/tag/wine" class="st_tag internal_tag" rel="tag nofollow" title="Posts tagged with Wine">wine</a>-rugby club, anything with <a href="http://grapethinking.com/tag/malbec" class="st_tag internal_tag" rel="tag nofollow" title="Posts tagged with Malbec">Malbec</a> makes the side.</p>

	<h4>Related posts</h4>
	<ul class="st-related-posts">
	<li><a href="http://grapethinking.com/backsberg-elbar-2005" title="Backsberg Elbar, 2005 (September 3, 2007)">Backsberg Elbar, 2005</a></li>
	<li><a href="http://grapethinking.com/zevenwacht-2004-tin-mine" title="Zevenwacht 2004 &#8216;Tin Mine&#8217; (September 12, 2007)">Zevenwacht 2004 &#8216;Tin Mine&#8217;</a></li>
</ul>

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		<title>Wolfin&#8217; down Wolffer</title>
		<link>http://grapethinking.com/wolfin-down-wolffer-2</link>
		<comments>http://grapethinking.com/wolfin-down-wolffer-2#comments</comments>
		<pubDate>Wed, 26 Sep 2007 17:26:05 +0000</pubDate>
		<dc:creator>Ruarri</dc:creator>
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		<description><![CDATA[Admittedly, its largely to the work of dedicated bloggers like Lenn Thompson that I owe my continued fascination with New York State wines. New York&#8217;s white wines, from the fertile Long Island soils and the Germanic climate, have a unique and distinctive character that quite frankly, puts Californian whites to <a href="http://grapethinking.com/wolfin-down-wolffer-2" rel="nofollow">more...</a>]]></description>
			<content:encoded><![CDATA[<p><img src="http://grapethinking.com/wp-content/uploads/2007/09/willy-willy2.jpg" alt="willy-willy2.jpg" width="165" height="277" align="left" /> Admittedly, its largely to the work of dedicated bloggers like <a href="http://lennthompson.typepad.com/lenndevours/">Lenn Thompson</a> that I owe my continued fascination with <a href="http://grapethinking.com/tag/new-york" class="st_tag internal_tag" rel="tag nofollow" title="Posts tagged with New York">New York</a> State wines. <a href="http://grapethinking.com/tag/new-york" class="st_tag internal_tag" rel="tag nofollow" title="Posts tagged with New York">New York</a>&#8217;s white wines, from the fertile <a href="http://grapethinking.com/tag/long-island" class="st_tag internal_tag" rel="tag nofollow" title="Posts tagged with Long Island">Long Island</a> soils and the Germanic climate, have a unique and distinctive character that quite frankly, puts Californian whites to shame. This Chard shows off tropicality with mineral structure, making it a perfect aperitif or a between courses palate cleanser. Along with the rounded touch of malolactic fermentation there&#8217;s a perfectly balanced element of wood that integrates well on the palate, leaving a hint of tinned-pears on the finish.</p>
<p>Seeing as the United States is playing against South African on the 30th of September, in the white <a href="http://grapethinking.com/tag/wine" class="st_tag internal_tag" rel="tag nofollow" title="Posts tagged with Wine">wine</a> department I will have to concede a handful of points the America for this fine Estate.</p>
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	<h4>Related posts</h4>
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	<li><a href="http://grapethinking.com/zevenwacht-2004-tin-mine" title="Zevenwacht 2004 &#8216;Tin Mine&#8217; (September 12, 2007)">Zevenwacht 2004 &#8216;Tin Mine&#8217;</a></li>
	<li><a href="http://grapethinking.com/wine-blogger-wednesday-languedoc-roussillon" title="Wine Blogger Wednesday: Languedoc-Roussillon (May 16, 2007)">Wine Blogger Wednesday: Languedoc-Roussillon</a></li>
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		<title>The Wine You Keep</title>
		<link>http://grapethinking.com/the-wine-you-keep</link>
		<comments>http://grapethinking.com/the-wine-you-keep#comments</comments>
		<pubDate>Sun, 28 Jan 2007 17:53:40 +0000</pubDate>
		<dc:creator>Ruarri</dc:creator>
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		<guid isPermaLink="false">http://grapethinking.com/blog/2007/01/28/the-wine-you-keep/</guid>
		<description><![CDATA[This article is ridiculous &#8211;  Wall Street Journal (requires a subscription, so I put a clipping at the end) the WSJ has the most interesting articles on wine. Anyhow, check out the bottom article &#8216;man buys $700,000.00 of wine in one shot&#8217;, basically for anyone in today&#8217;s society, if they <a href="http://grapethinking.com/the-wine-you-keep" rel="nofollow">more...</a>]]></description>
			<content:encoded><![CDATA[<p>This article is ridiculous &#8211;  <a href="http://online.wsj.com/article/SB116796830616267880-email.html">Wall Street Journal</a> (requires a subscription, so I put a clipping at the end) the WSJ has the most interesting articles on <a href="http://grapethinking.com/tag/wine" class="st_tag internal_tag" rel="tag nofollow" title="Posts tagged with Wine">wine</a>.  Anyhow, check out the bottom article &#8216;man buys $700,000.00 of <a href="http://grapethinking.com/tag/wine" class="st_tag internal_tag" rel="tag nofollow" title="Posts tagged with Wine">wine</a> in one shot&#8217;, basically for anyone in today&#8217;s society, if they save a little bit of money or live close to China-Town, almost anyone can get their hands on designer labels. In fact you can get lookalikes that are as good aesthetically as the real things, from Rolex to Tag Heuer, Diesel to Armani, designer labels don&#8217;t command the respect they used to. My friend who works for a Hedge Fund in <a href="http://grapethinking.com/tag/new-york" class="st_tag internal_tag" rel="tag nofollow" title="Posts tagged with New York">New York</a> (he&#8217;s the one I drank <img src="http://grapethinking.com/wp-content/uploads/2007/01/wsj-article.bmp" alt="WSJ Article" align="left" /> Zinfandel with in Central Park) says that most of the hedge fund managers (these guys are like 26, they worked for Goldman Sachs or Lehman Group for 4 years after going to Wharton, and then started managing their own funds, they&#8217;re all , intelligent, self-made and loaded and 3 years away from being 30)  don&#8217;t use any brands. Its all <a href="http://grapethinking.com/tag/about" class="st_tag internal_tag" rel="tag nofollow" title="Posts tagged with About">about</a> going back to the roots, they purchase antique solid gold watches and get their furniture at Sotheby&#8217;s.Capitalism has made luxury brands so accessible, that the only thing left for people to do if they want to stand above is to go backwards. These guys are looking for unique and rareâ€¦ and they&#8217;re not a minority. Practically any male or female over 25 with a graduate degree in commerce (usually capped by an MBA) that works in LA, <a href="http://grapethinking.com/tag/new-york" class="st_tag internal_tag" rel="tag nofollow" title="Posts tagged with New York">New York</a>, San Francisco, Atlanta or Boston fit into the group. You don&#8217;t need any knowledge to purchase a <a href="http://grapethinking.com/tag/label" class="st_tag internal_tag" rel="tag nofollow" title="Posts tagged with label">label</a>, you just need to be a sucker for advertising on the front pages of any glossy. Designer brands are passe. <a href="http://grapethinking.com/tag/wine" class="st_tag internal_tag" rel="tag nofollow" title="Posts tagged with Wine">Wine</a> is the new bling. <span id="more-47"></span> Not only <a href="http://grapethinking.com/tag/wine" class="st_tag internal_tag" rel="tag nofollow" title="Posts tagged with Wine">wine</a>, but truffle oil from Piedmont, Beluga Caviar, Oysters, Champagne, custom made Italian shirts (Sandy reckons that the market for bespoke tailoring in <a href="http://grapethinking.com/tag/new-york" class="st_tag internal_tag" rel="tag nofollow" title="Posts tagged with New York">New York</a> has shot up, and instead of going to Brooks Brothers for a $200.00 shirt, one can get a custom fit shirt made for $220.00, which a lot of people are opting for.)</p>
<p>Whilst I was in <a href="http://grapethinking.com/tag/new-york" class="st_tag internal_tag" rel="tag nofollow" title="Posts tagged with New York">New York</a> we had a really good friend who wasa graduate of Sotheby&#8217;s School in London. His parents are one of the wealthiest antique dealers owners in Brooklyn and once a week they hold educational sessions, where they talk <a href="http://grapethinking.com/tag/about" class="st_tag internal_tag" rel="tag nofollow" title="Posts tagged with About">about</a> antiques (whilst serving expensive canapÃ©s and champagne) and 85% of the people who attend the evenings are under 30.</p>
<p>Hip Hop soon caught onto old-man WASP brands that no one ever thought the market would be attracted to. Now Hennessey, Courvoisier, Aston Martin, Polo and Brooks Brothers are falling onto themselves for this business.  However, it takes no sophistication to purchase an expensive brandy; or to own an expensive suit, all it takes is an Amex or a Mastercard higher than silver on the colour scale. <a href="http://grapethinking.com/tag/wine" class="st_tag internal_tag" rel="tag nofollow" title="Posts tagged with Wine">Wine</a> on the other hand requires a lot more, it requires scholarship, an epicurean nature, an interest in history and geography, a passion for fine food and an appreciation of art.</p>
<p>No one wants to act like an amateur and the only way to avoid it is to elevate oneself to the position where they can differentiate between blatant branding and false equity from real value based on craftsmanship and tradition.  A collection of <a href="http://grapethinking.com/tag/wine" class="st_tag internal_tag" rel="tag nofollow" title="Posts tagged with Wine">wine</a> is like a book-case. It tells a story not only <a href="http://grapethinking.com/tag/about" class="st_tag internal_tag" rel="tag nofollow" title="Posts tagged with About">about</a> the life someone leads, but it speaks of what he has done at the same time that it alludes what he will still do. A cellar is the unification of a man&#8217;s past, his present and future. Just like you can judge a man by his friends, you can also know his life from the <a href="http://grapethinking.com/tag/wine" class="st_tag internal_tag" rel="tag nofollow" title="Posts tagged with Wine">wine</a> he keeps.Copy of Article Below</p>
<p>&#8216;Just Send  It&#8217;</p>
<p>For vendors, those empty shelves spell opportunity. In  Los Angeles, retailer Wally&#8217;s <a href="http://grapethinking.com/tag/wine" class="st_tag internal_tag" rel="tag nofollow" title="Posts tagged with Wine">Wine</a> &amp; Spirits  began providing prefab collections as props for Hollywood studio shoots more than a decade ago, and now it  fills a couple instant-collection requests a month, from $5,000 apiece to more  than $1 million. The <a href="http://grapethinking.com/tag/wine" class="st_tag internal_tag" rel="tag nofollow" title="Posts tagged with Wine">Wine</a> Club, a warehouse-style store in Orange County, Calif., says overnight-collection buyers  accounted for <a href="http://grapethinking.com/tag/about" class="st_tag internal_tag" rel="tag nofollow" title="Posts tagged with About">about</a> 2.5% of its $40 million in revenue in 2006. At <a href="http://grapethinking.com/tag/new-york" class="st_tag internal_tag" rel="tag nofollow" title="Posts tagged with New York">New York</a>&#8217;s Sherry-Lehmann  four years ago, a client fresh from a remodeling job asked for help filling his  new <a href="http://grapethinking.com/tag/wine" class="st_tag internal_tag" rel="tag nofollow" title="Posts tagged with Wine">wine</a> room. &#8220;I put together a proposal for 400 cases of <a href="http://grapethinking.com/tag/wine" class="st_tag internal_tag" rel="tag nofollow" title="Posts tagged with Wine">wine</a>, anticipating  him to say, &#8216;I&#8217;ll take this or that,&#8217;&#8221; says company chairman Michael Aaron.  &#8220;Instead, he says, &#8216;I got the list. It looks good. Just send it.&#8221; The $700,000  tab remains the retailer&#8217;s largest instant-collection sale, Mr. Aaron says, but  now the company says it fills <a href="http://grapethinking.com/tag/about" class="st_tag internal_tag" rel="tag nofollow" title="Posts tagged with About">about</a> three turnkey-cellar orders each  month.</p>
<p>Michael Lorber, a 27-year-old principal of a real estate  agency, likes to buy wines gradually for the 400-bottle cellar in his <a href="http://grapethinking.com/tag/new-york" class="st_tag internal_tag" rel="tag nofollow" title="Posts tagged with New York">New York</a> apartment. But  he took the express track for his new one-bedroom piede-terre in Boston, where he plans to  entertain friends and business associates in a <a href="http://grapethinking.com/tag/wine" class="st_tag internal_tag" rel="tag nofollow" title="Posts tagged with Wine">wine</a>-bar area off his open  kitchen. &#8220;Considering I&#8217;m only there two days a week, I can&#8217;t keep on top of  it,&#8221; says Mr. Lorber. He spent a couple hours with a personal shopper at  Gordon&#8217;s Fine Wines &amp; Liquors, a chain in the Boston suburbs, spending $3,000 for 40 bottles, including  Caymus from California, Bollinger champagne,  Montrachet from Burgundy and some sweet French Chateau  d&#8217;Yquem. &#8220;I completely stocked up,&#8221; he says.</p>
<p>Instant stashes have their detractors. <a href="http://grapethinking.com/tag/wine" class="st_tag internal_tag" rel="tag nofollow" title="Posts tagged with Wine">Wine</a> experts say  the collections tend to be less diverse than those gathered over time because  buyers are limited by what&#8217;s in stores or at auctions. Thanks to a recent  collecting boom, the most desirable bottles have become pricier at retailers and  auctions, while many bottles in stores now either won&#8217;t improve markedly with  age or won&#8217;t be ready to drink for years. Simon Lambert, a senior sales manager  at The Chicago <a href="http://grapethinking.com/tag/wine" class="st_tag internal_tag" rel="tag nofollow" title="Posts tagged with Wine">Wine</a> Company, a retailer that holds a monthly auction, says  overnight buyers are practically guaranteed a sub-par mix. &#8220;At a one-stop shop,&#8221;  he says, &#8220;it&#8217;s virtually impossible to get a good, well-balanced  collection.&#8221;</p>
<p>Long-time oenophiles also don&#8217;t relish extra competition  for already-pricey bottles, particularly from collectors who might not know  their Domaine de la Romane-Conti from a Beaujolais Nouveau. It&#8217;s also, some  say, an example of people buying the trappings of wealth. &#8220;It&#8217;s not that these  people want to be considered <a href="http://grapethinking.com/tag/rich" class="st_tag internal_tag" rel="tag nofollow" title="Posts tagged with rich">rich</a>, they want to be considered connoisseurs,&#8221;  says Sharon Zukin, a sociologist at City University of <a href="http://grapethinking.com/tag/new-york" class="st_tag internal_tag" rel="tag nofollow" title="Posts tagged with New York">New York</a> who studies  consumer culture. &#8220;It&#8217;s similar to buying books by the  foot.&#8221;</p>
<p>Not all the new owners are depleting global stocks of  Chateau Latour. Two months ago, Kurt Manley, 44 and his wife, Sara, 30, issued a  challenge to <a href="http://grapethinking.com/tag/wine" class="st_tag internal_tag" rel="tag nofollow" title="Posts tagged with Wine">wine</a> store co-owner Kristen Kowalski: Their new house has a cellar  with a vaulted ceiling and 18th-century French monastery floor tiles, and they  had a week to fill it with 700 bottles, in time to host a fund-raiser for  Minnesota Gov. Tim Pawlenty. &#8220;He was really complimentary,&#8221; says Mr. Manley, a  real estate developer in Eagan, Minn.</p>

	<h4>Related posts</h4>
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	<li><a href="http://grapethinking.com/wine-proof-pants" title="Wine Proof Pants (August 9, 2008)">Wine Proof Pants</a></li>
	<li><a href="http://grapethinking.com/the-human-elixir" title="The Human Elixir (February 8, 2007)">The Human Elixir</a></li>
</ul>

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