When I started working in the wine business in the summer of 2007 I knew a few things about wine. First it was exponentially better to drink than the Natural Light my contemporaries were imbibing at the time. It provides a great way to meet women and convince them you’re more sophisticated than you actually are. And finally there was something I desired to learn about wine culturally, historically and socially; anyone can order a martini and look good doing so but in the world of wine you are constantly finding out new and interesting things. Yet for all the knowledge I thought I had gathered nothing was more humbling than going to work in a wine store, where the people above you spent most of their lives buying, selling and learning about wine. From my time with them I’ve learned a lot about spotting good wines.

First of all, labels mean absolutely nothing, so when you go to buy wine don’t even look at the front label ignore it, there is more useful information on the back like a good importer. In this era of opulence and visually stimulated purchasing, Louis Vutton and Cadillac, take a more refined and dare I say classier approach. I am reminded of the movie Tommy Boy with the late great Chris Farley. Tommy is selling Callahan Break Pads; one of his retailers says there isn’t a guarantee on Callahan’s box. Tommy says you can put a guarantee on shit and its still shit, same thing with wine - creative picture means the winery spent all the money on a design and not the juice. Like a guarantee vs. the actual product. There can and often will be a cute picture on the bottle but the juice, more times than not, is still absolute Swill (a colloquialism used to describe wine not worth drinking). Read the rest of this entry »

What is going on in the world? How is it that Bear Sterns can go from $20 a share to $2? Basically, my feeling is that the credit crunch of the past 6 months sends a serious message to us all, a message about value.

The problem with board members who rely on econometrics and statistics to forecast company growth and decide who the CEO should be is that they have become too focussed on the profit, and have completely forgotten value. To paraphrase Oscar Wilde, who summed up the crisis we’re in quite well: beware the man who puts a price on everything whilst not knowing the value of anything. The sub-prime mortgage is a result of a bunch of spin-doctors who tried to put a price on things without caring about value. Read the rest of this entry »

Most brands these days are a clever name and good looking label that an advertising department can run a campaign around and a distributor can push down the pipe. Nobody really thinks about the idea of building a brand by changing the way you actually market and sell the wine. If you could approach these tactics differently and appeal to the consumer and trade in a way that makes their lives easier, this new vehicle would become the brand in itself more so than the pretty label and tasty juice. Stormhoek, Twisted Oak, Pinot Blogger, and Sacre Bleu have pioneered direct marketing for a wine brand and have found some success doing it this way. However, the next generation of wine brands will learn how to break down the barriers of the industry and start actually selling the product in a unique way.

Here are a few steps that we plan to follow: Read the rest of this entry »

It was announced today that the Champagne region of France is expanding to meet world demand and we’re pretty excited about it. Once thought of as a celebratory drink for only special occasions, Champagne and sparkling wine are quickly becoming the wine of choice for many around the world. Among new wine drinkers and millennials, it seems that we actually prefer champagne even as a complement to our food. It’s the natural effervescence that adds to flavor depth and antioxidant health benefits, that combine to make Champagne and sparkling wine the all around global drink. It’ll be great to see different types and flavors appear on the shelves at decent price points, while still maintaining the natural quality and mystique. We’ve always believed that wine is the one taste substance that everyone around the world shares, and maybe this news is a small sign that we’re starting to celebrate more together.

For more reading see: Champagne - A New Year Tradition

After reading both Tom Wark’s post last week about the coming implosion of the US wine wholesalers and the news released yesterday of Amazon entering the US wine market, I think we can all feel the change coming. We haven’t talked about it much in our writings over the past year+, but our main advisor/investor in our Tastevine wine project is on the board of directors of the recently merged R-NDC (Republic National Distributing Company). From our experience, change is ready.

We have learned so much having an inside viewpoint on the true nature of the industry, from the struggles, to the perceptions, to most importantly the arrogance that all parties use to mask their fear of change. Everyone knows where the industry is going and really wants to come together to bring about change, but no one is ready to compromise. As the direct movement continues to gain momentum and breakdown barriers, wholesalers continue to feel backed into a corner, forcing them to use their brut force and FUD tactics to make everyone else feel the stress that they do. Wark’s line is priceless tho –”Now, they whine like a little girl who just soiled their Sunday dress and run off crying to daddy asking him to put down his tools and stop doing his job, so he can clean the mess the little girl made all by herself.”– lol. Read the rest of this entry »