Archive for the ‘Business’ Category
Tuesday, September 13th, 2011
This video is a compilation of my harvests in the agroturismos of Italy, the desert of Argentina, and the sunshine of northern California. The music is one of my favorite songs of all time, it’s called Voyageur by Enigma. I moved out to California a year ago with a bottle of GrapeThinking, a bottle of ideas I guess you could say, that started filling up 5 years ago with conversation between myself, Jacob Bohall, Ruarri Rogan, Meghan O’Malley, and many others. Over the past year, those ideas have delightfully fermented, and the time has finally come for us to have a taste…
~circuit to cell, web to water, mind to vine~
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Wednesday, April 8th, 2009
The question of what age we are in?, is important for us as marketers because it helps us understand our macro environment and informs our strategy and our decisions about the future.
There can be no doubt that we are seeing a transition at the moment – and I’m not talking about from capitalism to socialism, but rather something less tangible and equally pervasive. This change, I think, is from an age of objects into an age of ideas. Be it an iPod, a Blackberry or an iPhone, we as a society have come to depend on our objects, but the trend toward ‘one box solutions’ and centralising our PDAs, mobile phones, e-mail and music devices shows a longing to free ourselves of the objects, devices, countless power cables and the increasingly cluttered assortment of gadgetry churned out over the years. The inevitable movement towards cloud computing shows the urge of our society to become less dependent on material objects in favour of something more powerful and less immediately tangible. It is in this very transition from physical to ideological that we can see the beginnings of a permanent change.
Sunday, March 29th, 2009
I’m always talking about sustainability, and as awesome as it is to ponder how it will save the planet and create a spiritual transcendence and all that good stuff that makes us feel warm and fuzzy inside, I thought it’d be smart to put a practical edge on the whole thing by taking a look at the actual markets that make up LOHAS (lifestyles of health and sustainability) and what type of numbers are behind them. This movement is growing fast and is creating incredible value in our economy. I believe it will gradually work it’s way into every imaginable vertical and serve to harmonize the economy into a holistic transcendence beyond capitalism. My friend Lee and I like to call it ecolism as I’ve mentioned in past posts. Here’s a breakdown of the current markets of the “sustainable economy”, what products and services they offer, and which ones are growing fastest.
Friday, February 27th, 2009
I’ve been thinking more about the future of the web, and I’m convinced what’s coming is not just another phase or version, but finally the real deal. Web 1.0 and Web 2.0 are going to be looked back on as alpha and beta versions of the real Web which is finally upon us. Techies refer to it as the semantic web, which is going to be a big part of it, but ultimately it’s going to come down to making money for businesses. Every enterprise out there is finally understanding the importance of engaging the online medium and utilizing the communities and tools built over the past decade that have captured the attention and time of the consumer. There’s a really cool site I’ve found that’s seeming to capitalize on this opportunity… fittingly enough it’s called Local.com
Wednesday, January 14th, 2009