Author Archive: Grape Thinking.com


GrapeThinking is a blog about lifestyle, wine and culture from the Millennial perspective. In addition, we offer various marketing services to help those trying to reach our generation. Click here to read more...




What age are we in?

Wednesday, April 8th, 2009

The question of what age we are in?, is important for us as marketers because it helps us understand our macro environment and informs our strategy and our decisions about the future.

There can be no doubt that we are seeing a transition at the moment – and I’m not talking about from capitalism to socialism, but rather something less tangible and equally pervasive. This change, I think, is from an age of objects into an age of ideas. Be it an iPod, a Blackberry or an iPhone, we as a society have come to depend on our objects, but the trend toward ‘one box solutions’ and centralising our PDAs, mobile phones, e-mail and music devices shows a longing to free ourselves of the objects, devices, countless power cables and the increasingly cluttered assortment of gadgetry churned out over the years. The inevitable movement towards cloud computing shows the urge of our society to become less dependent on material objects in favour of something more powerful and less immediately tangible. It is in this very transition from physical to ideological that we can see the beginnings of a permanent change.

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Posted in Business, Culture, Marketing, Technology, Thoughts | No Comments »

What?

Thursday, April 2nd, 2009

What? That’s definitely the question that is being answered most at the moment – particularly through , status and , as in what are you doing right now?

What are you doing?

By and large this is a question that does not usually elicit an interesting response. However in the world of news-reporting – digital media often covers the essential how, who, when and where questions of journalism, because our communication mediums are increasingly location aware, user-specific and time stamped. What is a question that requires actual human input – and in the past 3 years people have been answering it in terms of Facebook status updates, and for the early adopters – by joining the twitterverse.

Yesterday, however, the answer to that burning question reached critical mass and took on historic significance. Whilst some protested and others wondered about what was going on outside their office walls, multi-tasking employees were able to get on with their work whilst receiving a blow by blow account of history unfolding. It has been overstated to the point of cliché that the medium is the message – but yesterday the message made a medium and Twitter found its place in the global setting. Beyond the news-helicopters, simple tweets turned digital enthusiasts into citizen journalists and for once, a multitude of opinions on the same subject were heard. Suddenly all the hype made sense – some of us had tweeted previously to moderate effect, but for most of us not concerned about letting the world into our daily happenings, Twitter just left us scratching our heads.

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Posted in Events, Lifestyle, Technology, Thoughts | No Comments »

Open Platform Breaks Down Walls

Wednesday, March 18th, 2009

Opening up API’s and access to content driven sites, especially in the case of Guardian News Media Group, heralds in a new and refreshing approach to online by a transitioning traditional media group. In days of yore nomadic brutish types would stand on bridges and charge arbitrary taxes for crossing them. In many ways, this old keeper of the keys mentality should have died years ago and has no place existing. Even the music industry has been quick to adapt, and we’re already seeing the music-as-a-singular-unit model fall away as Spotify tears down walls, and merely offers a light tax for those who wish to dwell – but is also fine for passers through to just listen to the occasional advertisement.

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Posted in News, Technology | 2 Comments »

Local.com

Friday, February 27th, 2009

Image representing iPhone as depicted in Crunc...
Image via CrunchBase

I’ve been thinking more about the future of the web, and I’m convinced what’s coming is not just another phase or version, but finally the real deal. Web 1.0 and Web 2.0 are going to be looked back on as alpha and beta versions of the real Web which is finally upon us. Techies refer to it as the semantic web, which is going to be a big part of it, but ultimately it’s going to come down to making money for businesses. Every enterprise out there is finally understanding the importance of engaging the online medium and utilizing the communities and tools built over the past decade that have captured the attention and time of the consumer. There’s a really cool site I’ve found that’s seeming to capitalize on this opportunity… fittingly enough it’s called Local.com

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Posted in Business, Technology | No Comments »

Zemanta Upgrade

Wednesday, February 18th, 2009

HBW! (Cherry blossoms trio)

This is an update to a post I wrote last year after first discovering Zemanta, a blog tool/firefox add-on that makes intelligent real time contextual recommendations based on the content you’re writing. These recommendations come in the form of pictures, links, tags, and related articles. I’ve been using it for about 8 months now, and have to say, it’s probably the most useful Firefox add-on, let alone web tool in general, that I’ve found. The pictures and link recommendations are becoming more relevant over time, showing the creators’ legit semantic engine skillz, and the tag generation is a priceless feature for annotating posts with meta information. They’ve recently enhanced the magic by integrating the tool into Gmail and Yahoo mail!

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Posted in Art, News, Technology | No Comments »

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