Are you Linkbuilding for SEO?

Every day we talk to clients and potential clients who are trying to build their business exposure through Search Engine Optimization. In most every case they come to us after trying to do their own , only to find that their rankings suddenly started to fall.

These cases are generally the result of bad linkbuilding. There are so many varying opinions and resources for linkbuilding that as a novice web marketer, you can easily travel down the wrong path. The problem with all of the advice you find across the web, is that most of it is outdated.

For example: A year ago, it was extremely popular for marketers to try and use deep-linking (linking to pages inside of their site instead of the homepage) as a means to boost the rankings for those particular pages. Well.. this became common knowledge, spammers took advantage, and now that tactic raises red flags. If you are a reading this, you know that more often than not, when you link to a website, you reference the name of the site, and link to the homepage ( e.g. Fermentation Wine Blog ).

Here are some more linkbuilding concepts that you should avoid:

  1. Reciprocal Linking – Yes.. it is great for cross promotion and comradery among bloggers and other sites, but it serves very littly, if any, purpose for SEO. If I give you an apple, and you give it back to me, we net 0.
  2. Directory Submissions – Unless it is a high quality directory, you’ll most likely be establishing a relationship with spammers, and do much more harm than good.
  3. E-zine articles – If you want to write content to increase your SEO, write it for your own site. The rss feeds from E-zine articles get scraped by spammers, and duplicated thousands of times across the web. Next thing you know, it looks like YOU duplicated the same article and put it out everywhere, and YOU are the spammer.
  4. Excessive Submissions to Social Bookmarking Sites, Commenting on Blogs and Forums – ONLY do this if you have legitimate comments and stories. Otherwise, your site is reported as spam.
  5. Links that cost less than $10 – If someone tries to sell you links for less than $10, they are most likely going to do all of the things that I just said not to do, and charge you for it. Then you have to hire someone to clean it up. :)
  6. Rapid Linkbuilding – If you are using legitimate means to linkbuild, but do it too quickly, the search engine Gods feel cheated, and you will get banned from the search engine.. (your site doesn’t even get indexed anymore)

Obviously the overarching concept here is that if you want to do linkbuilding, you should do it legitimately by having a great site with great content. If you need some help, let us know.  If you want to try linkbuilding on your own, we recommend Blogsvertise… please be sure to use this affiliate link so we get credit for telling you about their great service!

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Posted in Marketing, Technology | 17 Comments »

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  • http://www.functionalseo.com Alan Williams

    This was a very informative article. I will read your blog often.

  • http://www.functionalseo.com Alan Williams

    This was a very informative article. I will read your blog often.

  • http://grapethinking.com Jake

    Hey Alan, glad you found it useful! Are you at f(SEO)? We’re right down the street in Durham on Meridian Pkwy. We should get together sometime.

  • http://grapethinking.com Jake

    Hey Alan, glad you found it useful! Are you at f(SEO)? We’re right down the street in Durham on Meridian Pkwy. We should get together sometime.

  • http://www.functionaltrends.com Michael Harrington

    The article has lots of good information it has explained that which linkbuilding concepts should be avoided.Jake you have posted a very good article.But Jake i wanted to know what do you think about Web Analytic.

  • http://www.functionaltrends.com Michael Harrington

    The article has lots of good information it has explained that which linkbuilding concepts should be avoided.Jake you have posted a very good article.But Jake i wanted to know what do you think about Web Analytic.

  • http://tastevine.com Jake

    Hi Michael,

    Thanks for the comments.. I’ll be sure to write an article on using analytics in the near future!

  • http://tastevine.com Jake

    Hi Michael,

    Thanks for the comments.. I’ll be sure to write an article on using analytics in the near future!

  • BruceMcGechan

    Great article. Though I do think you may be a little bit harsh about reciprocal links. Done naturally they're fine.

    Check out what seomoz says in their video on this:

    “Reciprocal Links First things first: within niche industries, natural reciprocal links are compeletely natural. In fact they're often difficult to avoid. 'Reciprocal' becomes a four-letter word when it becomes clear that your site has an unusually high proportion of 1-to-1 links (you and other sites link to each other only once), often with suspiciously consistent anchor text. Those are the phenomena that start to look shady and draw attention.”
    http://www.seomoz.org/blog/whiteboard-friday-si

  • http://www.moldremoval.org/ Mold Removal Ontario

    Thanks for the comments.. I’ll be sure to write an article on using analytic in the near future!

  • http://www.reviewsa2z.com/puget-sound-business-journal/ puget sound business journal

    Jake! Thanks for this particular provision. Quite helping but i would definitely suggest you to bring some more basic concepts about SEO.

  • http://security-wire.com/01/how-to-remove-disk-optimizer-fake-security-program.html remove disk optimizer

    Awesome post. Thanks for clarifying a lot of issues.

  • http://www.listio.com/web20/user.php?login=nerojohn91&view=history Sara Eager

    Interesting blog. It would be great if you’re able to provide more details about it. Thanks a lot!

  • http://youjustgetme.com/index.php?page=view_profile&id=87713 Robin Nelson

    Really great tips. I should keep this post handy to transmit to any who need it. Thanks for your article!

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